|
Foodwatch
Foodwatch is a European advocacy group that focuses on protecting consumer rights as they pertain to food quality. The organization was founded in October 2002 in Berlin by former Greenpeace executive director Thilo Bode. , the organization is active in Germany, the Netherlands, France and Austria. Foodwatch International, while handled as a separate unit, is legally a part of the German foodwatch association. In 2008, the organization reported that uranium concentrations in German tap water exceeded the permitted levels. An important aspect of Foodwatch's activities consists of investigating manufacturer claims in marketing campaigns and on packaging. Each year Foodwatch delivers the ''Goldener Windbeutel'' (German)/''Gouden Windei'' (Dutch), given to the product whose packaging is the most misleading, as voted on by visitors to the website. In 2009 the award went to Actimel. In the 2012 campaign, Foodwatch criticized Becel pro-active, a Unilever product which is supposed t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Actimel
Actimel (known as DanActive in the United States and Canada) is a probiotic yogurt-type drink produced by the French company Danone. Actimel earned over €1.4 billion (US$1.8 billion) in retail sales in 2006. History Actimel was invented in the 1980s when the first steps to developing a fermented milk based on Lactobacillus casei were already taken. It wasn’t until 1994 when it was commercially-launched in Belgium. The word Actimel was derived from the Dutch “Actieve melk” which translates simply as Active Milk. Scientific basis Claimed benefits range from reducing the incidence of diarrhea and rhinitis reduction for young children, to improvement of the immune function in adults and seniors and reduction of duration of winter infections for elderly. A 2007 study published by the ''British Medical Journal'' suggests that the product could help avoid antibiotic-associated diarrhoea and limit ''Clostridioides difficile infections'' in elderly patients. Debates s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Berlin
Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population within city limits, highest population within its city limits of any city in the European Union. The city is also one of the states of Germany, being the List of German states by area, third smallest state in the country by area. Berlin is surrounded by the state of Brandenburg, and Brandenburg's capital Potsdam is nearby. The urban area of Berlin has a population of over 4.6 million and is therefore the most populous urban area in Germany. The Berlin/Brandenburg Metropolitan Region, Berlin-Brandenburg capital region has around 6.2 million inhabitants and is Germany's second-largest metropolitan region after the Rhine-Ruhr region, as well as the List of EU metropolitan areas by GDP, fifth-biggest metropolitan region by GDP in the European Union. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Campaign
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organisations Based In Berlin
An organization or organisation (Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a particular purpose. Organizations may also operate secretly or illegally in the case of secret societies, criminal organizations, and resistance movements. And in some cases may have obstacles from other organizations (e.g.: MLK's organization). What makes an organization recognized by the government is either filling out incorporation or recognition in the form of either societal pressure (e.g.: Advocacy group), causing concerns (e.g.: Resistance movement) or being considered the spokesperson of a group of people subject to negotiation (e.g.: the Polisario Front being recognized as the sole representative of the Sahrawi people and forming a partially recognized state.) Compare the concept of social groups, which may include non-organiza ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Rights Organizations
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading information, advertisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Algemeen Dagblad
The ''Algemeen Dagblad'' (; ), also known by its initialism ''AD'' () is a Dutch daily newspaper based in Rotterdam. History and profile ''Algemeen Dagblad'' was founded in 1946. The paper is published in tabloid format and is headquartered in Rotterdam. Its regional focus includes the cities and regions around Rotterdam, Utrecht and The Hague. ''AD Rotterdams Dagblad'' * ''Goudsche Courant'' -> ''AD Groene Hart'' * ''Rijn & Gouwe'' -> ''AD Groene Hart'' * ''Haagsche Courant'' -> ''AD Haagsche Courant'' * ''Utrechts Nieuwsblad'' -> ''AD Utrechts Nieuwsblad'' * ''Amersfoortsche Courant'' -> ''AD Amersfoortsche Courant'' * ''De Dordtenaar -> ''AD De Dordtenaar'' * ''Dagblad Rivierenland'' -> ''AD Rivierenland'' Chief editors ''Het Vaderland'' ''Het Vaderland'' was an independent newspaper founded in the Hague in 1869. In 1972, it became a regional supplement of ''Algemeen Dagblad'' for The Hague. In 1982, the newspaper was dissolved. Circulation In the period of 1995–96 ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coronary Disease
Coronary artery disease (CAD), also called coronary heart disease (CHD), or ischemic heart disease (IHD), is a type of heart disease involving the reduction of blood flow to the cardiac muscle due to a build-up of atheromatous plaque in the arteries of the heart. It is the most common of the cardiovascular diseases. CAD can cause stable angina, unstable angina, myocardial ischemia, and myocardial infarction. A common symptom is angina, which is chest pain or discomfort that may travel into the shoulder, arm, back, neck, or jaw. Occasionally it may feel like heartburn. In stable angina, symptoms occur with exercise or emotional stress, last less than a few minutes, and improve with rest. Shortness of breath may also occur and sometimes no symptoms are present. In many cases, the first sign is a heart attack. Other complications include heart failure or an abnormal heartbeat. Risk factors include high blood pressure, smoking, diabetes mellitus, lack of exercise, obesity, h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Health Risk
A health risk assessment (also referred to as a health risk appraisal and health & well-being assessment) is a questionnaire about a person's medical history, demographic characteristics and lifestyle. It is one of the most widely used screening tools in the field of health promotion and is often the first step in multi-component health promotion programs. Definition A health risk assessment (HRA) is a health questionnaire, used to provide individuals with an evaluation of their health risks and quality of life.Baker K, DeJoy D, and Wilson M. Using online health risk assessments, The Journal of Employee Assistance. April 2007. Commonly a HRA incorporates three key elementsan extended questionnaire, a risk calculation or score, and some form of feedback, i.e. face-to-face with a health advisor or an automatic online report. The Centers for Disease Control and Prevention define a HRA as: "a systematic approach to collecting information from individuals that identifies risk factors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever Brothers. The company's products include baby food, beauty products, bottled water, breakfast cereals, cleaning agents, condiments, dairy products, energy drinks, healthcare and hygiene products, ice cream, instant coffee, instant noodles, pet food, pharmaceuticals, soft drinks, tea, and toothpaste. It is the largest producer of soap in the world, and its products are available in over 190 countries. The company is organised into five business groups: Beauty & Wellbeing, Personal Care, Home Care, Nutrition, and Ice Cream. It has research and development facilities in China, India, the Netherlands, Pakistan, the United Kingdom, and the United States. In the 1930s, Unilever acquired the United Africa Company. In the second half of the 2 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Becel
Becel is a brand of margarine produced by Dutch company Flora Food Group. In France, it is sold as Fruit D'or, and in the United States as Promise. Name The name ''Becel'' originates from the initials BCL (Blood Cholesterol-Lowering). When introduced, the makers of Becel claimed to achieve a blood cholesterol-lowering effect by modifying the triacylglycerol (TAG) profile of the fat used in the margarine under the idea that an increased level of polyunsaturated fatty acids (PUFA) reduces the blood cholesterol level. "Pro-active" brand More recently, products were introduced under the "Pro-active" sub-brand. Consumption of Becel products does not lower the risk for coronary diseases, such as arteriosclerosis, and therefore does not provide any medical benefits. In light of supporting evidence from various clinical trials, Becel Pro-Activ gained the European Food Safety Authority’s ( EFSA) approval for its claim to reduce cholesterol levels. It does not reduce the risk of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Deceptive Advertising
False advertising is the act of publishing, transmitting, distributing or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally, or recklessly, to promote the sale of property, goods or services. A false advertisement can be classified as deceptive if the advertiser deliberately misleads the consumer, rather than making an unintentional mistake. A number of governments use regulations or other laws and methods to limit false advertising. Types of deception False advertising can take one of two broad forms: an advertisement may be factually wrong, or intentionally misleading. Both types of false advertising may be presented in a number of ways. Photo manipulation Photo manipulation is a technique often used in the cosmetics field and for weight loss commercials to advertise false (or non-typical) results and give consumers a false impression of a product's capabilities. Photo manipulation can alter the audience's percep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Claim
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a slogan derives from the Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different meanings. For example, funny slogans can enliven conversatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
