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First-mover Advantage
In marketing strategy, first-mover advantage (FMA) is the competitive advantage gained by the initial ("first-moving") significant occupant of a market segment. First-mover advantage enables a company or firm to establish strong brand recognition, customer loyalty, and early purchase of resources before other competitors enter the market segment. First movers in a specific industry are almost always followed by competitors that attempt to capitalise on the first movers' success. These followers are also aiming to gain market share; however, most of the time the first-movers will already have an established market share, with a loyal customer base that allows them to maintain their market share. Mechanisms leading to first-mover advantages The three primary sources of a first-mover advantage are technology leadership, control of resources, and buyer switching costs. Technology leadership First movers can make their technology/product/services harder for later entrants to replic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Digital Assistant
A personal digital assistant (PDA) is a multi-purpose mobile device which functions as a personal information manager. Following a boom in the 1990s and 2000s, PDAs were mostly displaced by the widespread adoption of more highly capable smartphones, in particular those based on iOS and Android (operating system), Android in the late 2000s, and thus saw a rapid decline. A PDA has an electronic visual display. Most models also have audio capabilities, allowing usage as a portable media player, and also enabling many of them to be used as telephones. By the early 2000s, nearly all PDA models had the ability to access the Internet, intranets or extranets via Wi-Fi or wireless WANs, and since then generally included a web browser. Sometimes, instead of buttons, later PDAs employ touchscreen technology. History The first PDA, the Psion Organiser, Organiser, was released in 1984 by Psion (company), Psion, followed by Psion Series 3, Psion's Series 3, in 1991. The latter began to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Economic Perspectives
The ''Journal of Economic Perspectives'' (''JEP'') is an economic journal published by the American Economic Association. The journal was established in 1987. The JEP was founded by Joseph Stiglitz, Carl Shapiro, and Timothy Taylor. It is oriented around the twin goals of "providing perspective on current economic research, and explaining how economics provides perspective on questions of general interest." According to its editors its purpose is: #to synthesize and integrate lessons learned from active lines of economic research; #to provide economic analysis of public policy issues; to encourage cross-fertilization of ideas among the fields of thinking; #to offer readers an accessible source for state-of-the-art economic thinking; #to suggest directions for future research; #to provide insights and readings for classroom use; #and to address issues relating to the economics profession. Its current editors are Heidi Williams and Jeffrey Kling, and its managing editor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing Research
''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. Awards *In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Editors-in-chief The following persons are or have been editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its opera ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Political Science Review
The ''American Political Science Review'' (''APSR'') is a quarterly peer-reviewed academic journal covering all areas of political science. It is an official journal of the American Political Science Association and is published on their behalf by Cambridge University Press. APSR was established in 1906 and is the flagship journal in political science. Abstracting and indexing The journal is abstracted and indexed in the Social Sciences Citation Index, ''Current Contents'' / Social & Behavioral Sciences, International Bibliography of Periodical Literature, and the International Bibliography of Periodical Literature. According to the ''Journal Citation Reports'', the journal has a 2016 impact factor of 3.316, ranking it 5th out of 165 journals in the category "Political Science". Editorial team The first three managing editors were W. W. Willoughby (1906–1916), John A. Fairlie (1917–1925), and Frederic A. Ogg (1926–1949). For the 2020–2024 term, the journal is co-le ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Management Journal
The Strategic Management Society (SMS) is a professional society for the advancement of strategic management. The society consists of nearly 3,000 members representing various backgrounds and perspectives from more than eighty different countries. Membership is composed of academics, business practitioners, and consultants. The society has been credited with being a factor in the development of strategic management as a legitimate field of scholarly endeavor. The SMS publishes the ''Strategic Management Journal'', ''Strategic Entrepreneurship Journal'' and the ''Global Strategy Journal''. History The ''Strategic Management Society'' was founded at an initial meeting in London in 1981. Founding officers were elected at a second conference held in Montreal in 1982, and the founding constitution was drawn and approved at the third meeting in Paris in 1983. There were 459 original founding members of the society. Former presidents *Yan Anthea Zhang, 2023–2024 *Africa Ariño, 2021� ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Economic Journal
''The Economic Journal'' is a peer-reviewed academic journal of economics published on behalf of the Royal Economic Society by Oxford University Press. The journal was established in 1891 and publishes papers from all areas of economics.The editor-in-chief is Francesco Lippi ( Libera Università Internazionale degli Studi Sociali Guido Carli & Einaudi Institute of Economics and Finance). According to the Journal Citation Reports, the journal has a 2020 impact factor of 3.178. History Introduction The journal was conceived in November 1890, at the inauguration of the British Economic Association (which became the Royal Economic Society in 1902). One of the central aims of the new society was to create a forum through which British economic research could be published. In a circular sent out before the inaugural meeting, Alfred Marshall, one of the founding members of the society, indicated the significant impact a new journal would have on British economic science: ''...the n ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Schumpeterian Rent
Schumpeterian rents are earned by innovators and occur during the period of time between the introduction of an innovation and its successful diffusion. It is expected that successful innovations, in time, will be imitated, but until that occurs, the innovator will earn Schumpeterian rents. They were named after economist Joseph Schumpeter, who saw profits made by businesses as resulting from the development of new processes which disturb economic equilibrium, temporarily raising revenues above their resource costs. This type of profit is also called ''entrepreneurial rent''. Schumpeterian rent is seen as a form of economic rent, although Schumpeterian rent may be seen as an incentive towards greater economic efficiency. Karl Marx In Marxian economics, the equivalent to Schumpeterian rent is the ''extra surplus value'' that is extracted from the laborer during the rise of ''local productivity'', meaning the development of the productive forces through innovation owned by the res ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Scoop (term)
In journalism, a scoop or exclusive is an item of news reported by one journalist or news organization before others, and of exceptional originality, importance, surprise, excitement, or secrecy. Scoops are important and likely to interest or concern many people. A scoop may be a new story, or a new aspect to an existing or breaking news story. It may be unexpected, surprising, formerly secret, and may come from an exclusive source. Events witnessed by many people generally cannot become scoops, (e.g., a natural disaster, or the announcement at a press conference). However, exclusive news content is not always a scoop, as it may not provide the requisite importance or excitement. A scoop may be also defined retrospectively; a story may come to be known as a scoop because of a historical change in perspective of a particular event. Due to their secret nature, scandals are a prime source of scoops (e.g., the Watergate scandal by ''Washington Post'' journalists Woodward and Berns ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dot-com Bubble
The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Internet, resulting in a dispensation of available venture capital and the rapid growth of valuations in new dot-com Startup company, startups. Between 1995 and its peak in March 2000, investments in the NASDAQ composite stock market index rose by 80%, only to fall 78% from its peak by October 2002, giving up all its gains during the bubble. During the dot-com crash, many online shopping companies, notably Pets.com, Webvan, and Boo.com, as well as several communication companies, such as Worldcom, NorthPoint Communications, and Global Crossing, failed and shut down. Others, like Lastminute.com, MP3.com and PeopleSound were bought out. Larger companies like Amazon (company), Amazon and Cisco Systems lost large portions of their market capitalizati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jeff Bezos
Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ; born January 12, 1964) is an American businessman best known as the founder, executive chairman, and former president and CEO of Amazon, the world's largest e-commerce and cloud computing company. According to ''Forbes'', as of May 2025, Bezos's estimated net worth stood at US$220.9 billion, making him the third richest individual in the world. He was the wealthiest person from 2017 to 2021, according to ''Forbes'' and the '' Bloomberg Billionaires Index''. Bezos was born in Albuquerque and raised in Houston and Miami. He graduated from Princeton University in 1986 with degrees in electrical engineering and computer science. He worked on Wall Street in a variety of related fields from 1986 to early 1994. Bezos founded Amazon in mid-1994 on a road trip from New York City to Seattle. The company began as an online bookstore and has since expanded to a variety of other e-commerce products and services, includi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
