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Everyday Sport
{{Short description, Sport England's physical activity campaign Everyday Sport is Sport England's physical activity campaign. It was developed following work done in Germany, Australia, New Zealand, Finland and Canada which has shown that a social marketing campaign is a very useful tool in the overall drive to get more people playing sport, alongside development of the infrastructure of community sport. Everyday Sport was launched as a pilot in the North East of England in May 2004, the campaign was then rolled out to the rest of the country in September 2005. See also * Sport England * Sport in England External links Everyday Sport official website
Sport in England ...
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Sport England
Sport England is a non-departmental public body under the Department for Culture, Media and Sport. Its role is to build the foundations of a community sport system by working with national governing bodies of sport, and other funded partners, to grow the number of people taking part in sport and physical activity; remove the barriers that make it harder for some people to be active; sustain participation levels; and help more talented people from all diverse backgrounds excel by identifying them early, nurturing them, and helping them move up to the elite level. Chris Boardman is the current Chair of Sport England. Overview Sport England was established by royal charter in 1972 as The Sports Council, an independent body under the Department of National Heritage. It became The English Sports Council under an amended royal charter in 1997, when The Sports Council was reorganised into UK Sport and the home nations sports councils, before being rebranded as Sport England in 19 ...
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Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total population of over 84 million in an area of , making it the most populous member state of the European Union. It borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The Capital of Germany, nation's capital and List of cities in Germany by population, most populous city is Berlin and its main financial centre is Frankfurt; the largest urban area is the Ruhr. Settlement in the territory of modern Germany began in the Lower Paleolithic, with various tribes inhabiting it from the Neolithic onward, chiefly the Celts. Various Germanic peoples, Germanic tribes have inhabited the northern parts of modern Germany since classical ...
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Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving the "common good". It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having " ...
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Sport In England
Sport in England plays a prominent role in English society. Popular teams sports in England include association football, cricket, field hockey, rugby union, rugby league, and netball. Major individual sports include badminton, sport of athletics, athletics, tennis, boxing, golf, cycle sport, cycling, motorsport, and Horse racing in Great Britain, horseracing. Cricket is regarded as the national summer sport. Football is generally considered to be the popular sport, followed by cricket, tennis and rugby. A number of modern sports were codified in England during the nineteenth century, among them cricket, rugby union, rugby league, association football, football, field hockey, bandy, squash (sport), squash, chess, tennis, and badminton. The game of baseball was Origins of baseball, first described in 18th century England. Structure England has its own national team in most team sports, but the United Kingdom sends a combined team to the Olympic Games, Olympics. Competition bet ...
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