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Enterprise Engagement
Enterprise engagement is a sub-discipline of marketing and management that focuses on achieving long-term financial results by strategically fostering the proactive involvement and alignment of customers, distribution partners, salespeople, and all human capital outside and inside of an organization. Enterprise engagement is distinct from the traditional sub-disciplines of Managerial finance, financial management, marketing, sales, operations, and human resources in that it seeks to achieve long-term success by integrating these various traditional business disciplines to consistently focus the organization on identifying and meeting target audience needs. Enterprise Engagement is related to brand engagement, a term developed in Great Britain in the 2000s to describe an integrated external and internal marketing approach to achieving long-term success for a brand. Enterprise Engagement applies similar principals to the achievement of an organization's overall financial objectives. O ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Roundtable
The Business Roundtable (BRT) is a nonprofit lobbyist association based in Washington, D.C. whose members are chief executive officers of major U.S. companies. Unlike the United States Chamber of Commerce, whose members are entire businesses, BRT members are exclusively CEOs. The BRT lobbies for public policy that is favorable to business interests, such as lowering corporate taxes in the U.S. and internationally, as well as international trade policy like the North American Free Trade Agreement. In 2019, the BRT redefined its definition of the purpose of a corporation as participating in stakeholder capitalism, putting the interests of employees, customers, suppliers, and communities on par with shareholders. The BRT's board members include, as of 2024, chair Chuck Robbins of Cisco (CEO); former White House chief of staff Joshua Bolten; Mary Barra of General Motors; Tim Cook of Apple; and Jamie Dimon of JPMorgan Chase. History On October 13, 1972, the March Group, co-founde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product Bundling
In marketing, product bundling is offering several products or services for sale as one combined product or service package. It is a common feature in many imperfectly competitive product and service markets. Industries engaged in the practice include telecommunications services, financial services, health care, information, and consumer electronics. A software bundle might include a word processor, spreadsheet, and presentation program into a single office suite. The cable television industry often bundles many TV and movie channels into a single tier or package. The fast food industry combines separate food items into a " combo meal" or "value meal". A bundle of products may be called a package deal; in recorded music or video games, a compilation or box set; or in publishing, an anthology. Product bundling is most suitable for high volume and high margin (i.e., low marginal cost) products. Research by Yannis Bakos and Erik Brynjolfsson found that bundling was particula ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Observational Techniques
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental techniques, experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experilovement. In context Observational research is a method of data collection that has become associated with qualitative research. Compared with quantitative marketing research, quantitative research and experimental techniques, experimental research, observational research tends to be less reliability (psychometric), reliable but often more validity (psychometric), valid. The main advantage of observational research is flexibility. The researchers can change their approach as needed. Observational research measures behavior directly, rather than the subject's self-re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mission-driven Marketing
Mission-driven marketing, or mission-based marketing refers to a strategic marketing approach which uses an organization’s core mission as the foundation and focus of its marketing communications. Philosophically, it is based on the organization’s desire to promote the purpose, aim, and goals of the organization, as outlined in its mission statement, and to communicate the benefits of achieving those goals to its stakeholders. The term, mission-driven marketing, has historically been associated with the non-profit sector, and non-governmental organizations, as early as 1998. Mission-driven marketing philosophy and strategy has also been applied in the healthcare and education sectors, and is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives. Key concepts Organizational philosophy A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmenta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Incentive Programs
An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees and in sales to attract and retain customers. Scientific literature also refers to this concept as pay for performance. Types Consumer Consumer incentive programs are programs targeting the customers of an organization. According to research from 1990, increases in a company's customer retention rate as low as 5% tended to increase profits by 25%-125%. Consumer programs were becoming more widely used as more companies realized that existing customers cost less to reach, cost less to sell to, were less vulnerable to attacks from the competition, and bought more over the long term. Employee Employee incentive programs are programs used to increase overall employee performance. While employees tend to approve of incentive programs, only ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Recognition (sociology)
Recognition in sociology is the public acknowledgment of a person's status or merits (achievements, virtues, service, etc.). In psychology, excessively seeking for recognition is regarded as one of the defining traits of a narcissistic personality disorder. Another example of recognition is when some person is accorded some special status, such as title or classification. According to Charles Taylor, recognition of one's identity is both a fundamental need and a right, and non- or misrecognition is a form of oppression. In the workplace, recognition has been suggested to increase employee engagement, continuous improvement behaviour, trust in the organization, intention to stay, and satisfaction with management. Others, like Alfie Kohn in '' Punished by Rewards'', point out the dangers of using praise to show recognition, since it may induce compliance in the short-term, but negatively impact quality in the workplace long-term. Recognition justice See also * Respect * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotional Products
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag (mass nouns), or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type. They are given away or sold at a loss to promote a company, corporate image, brand, or event. They are often distributed as handouts at trade shows, at conferences, on sales calls (that is, visits to companies that are purchasing or might purchase), and as bonus items in shipped orders. They are often used in guerrilla marketing campaigns. Ones for video games are often called feelies. History The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Direct Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs, " pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Origin North Carolina state historians ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Society For Human Resource Management
The Society for Human Resource Management (SHRM) is a professional human resources membership association headquartered in Alexandria, Virginia. SHRM promotes the role of HR as a profession and provides education, certification, and networking to its members, while lobbying United States Congress, Congress on issues pertinent to labor management. History Founded in 1948 as the American Society for Personnel Administration (ASPA), the organization operated on a volunteer basis until 1964, when it established headquarters in Berea, Ohio, and began hiring staff members. In 1984, the headquarters was moved to Alexandria, Virginia, and in 1989, the organization changed its name to the Society for Human Resource Management. The association has more than 575 chapters worldwide, and more than 400 staff members. In 2022, SHRM acquired Linkage Inc. and CEO Academy, now serving nearly 325,000 members in 165 countries. The president and chief executive officer is Johnny C. Taylor Jr., John ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012. It has 76 professional chapters and 250 collegiate chapters across the United States. The AMA was formed in from the merger of two predecessor organizations, the National Association of Marketing Teachers and the American Marketing Society. It also publishes a number of handbooks and research monographs. The AMA publishes the '' Journal of Marketing'', '' Journal of Marketing Research'', '' Journal of Public Policy and Marketing'', ''Journal of International Marketing'', ''Journal of Interactive Marketing'', and ''Marketing News''. It sponsors the collegiate honor society, Alpha Mu Alpha. Organization The American Marketing Association has a board of directors that are elected annually by its members and a set of councils that are appointed. The headquarters are located in Chicago. History At a 1915 convention of the Associated Advertising Clubs of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fostering
Fosterage, the practice of a family bringing up a child not their own, differs from adoption in that the child's parents, not the foster-parents, remain the acknowledged parents. In many modern western societies foster care can be organised by the state to care for children with troubled family backgrounds, usually on a temporary basis. In many pre-modern societies fosterage was a form of patronage, whereby influential families cemented political relationships by bringing up each other's children, similar to arranged marriages, also based on dynastic or alliance calculations. This practice was once common in Ireland, Wales, and Scotland. Fosterage in Scotland In medieval Highland society there was a system of fosterage among clan leaders, where boys and girls would leave their parents' house to be brought up in that of other chiefs, creating a fictive bond of kinship that helped cement alliances and mutual bonds of obligation. In his '' A Journey to the Western Isles of Scotlan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
