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ECRM
The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT). eCRM processes include data collection, data aggregation, and customer interaction. Compared to traditional CRM, the integrated information for eCRM intraorganizational collaboration can be more efficient to communicate with customers.Reponen, Tapio(2003) ''Information Technology-Enabled Global Customer Service'', p288 From RM to CRM The concept of relationship marketing (RM) was established by marketing professor Leonard Berry in 1983. He considered it to consist of attracting, maintaining and enhancing customer relationships within organizations. In the years that followed, companies were engaging more and more in a meaningful dialogue with individual customers. In doing so, new orga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Lifecycle Management
Customer lifecycle management (CLM) is the measurement of multiple customer-related Performance metric, metrics, which, when analyzed for a period of time, indicate Business performance, performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, Customer retention, retention, Cross-selling, cross- and upselling, and Customer attrition, lapsed customer win-back. Some detailed CLM models further break down these phases into acquisition, introduction to products, profiling (information science), profiling of customers, growth of customer base, cultivation of loyalty among customers, and termination of Customer relationship management, customer relationship. Any customer lifecycle management program would need ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Customer Relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Communication
Communication is commonly defined as the transmission of information. Its precise definition is disputed and there are disagreements about whether Intention, unintentional or failed transmissions are included and whether communication not only transmits semantics, meaning but also creates it. Models of communication are simplified overviews of its main components and their interactions. Many models include the idea that a source uses a code, coding system to express information in the form of a message. The message is sent through a Communication channel, channel to a receiver who has to decode it to understand it. The main field of inquiry investigating communication is called communication studies. A common way to classify communication is by whether information is exchanged between humans, members of other species, or non-living entities such as computers. For human communication, a central contrast is between Verbal communication, verbal and non-verbal communication. Verba ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business-to-consumer
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transacted online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a clicks-and-mortar business model. In the year 2021, direct-to-customer e-commerce sales in the United States were over $128 Billion. Examples of DTC brands currently in business include: Allbirds, Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker. History Direct-to-consumer became immensely popular during the dot-com bubble of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Comparison Of CRM Systems
This article is a comparison of notable CRM systems. ERP systems are considered a superset of CRM systems. General Only stable releases are mentioned. Features See also * Comparison of mobile CRM systems * List of ERP software packages (Enterprise Resource Planning) * Customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ... (CRM) References {{reflist Customer relationship management software CRM systems ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTTP Cookie
HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small block of data (computing), data created by a web server while a user (computing), user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session. Cookies serve useful and sometimes essential functions on the World Wide Web, web. They enable web servers to store program state, stateful information (such as items added in the shopping cart in an Online shopping, online store) on the user's device or to track the user's browsing activity (including clicking particular buttons, access control, logging in, or recording which Web browsing history, pages were visited in the past). They can also be used to save information that the user previously entered into Form (HTML), form fields, such as names, addresses, passw ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Personal Digital Assistant
A personal digital assistant (PDA) is a multi-purpose mobile device which functions as a personal information manager. Following a boom in the 1990s and 2000s, PDAs were mostly displaced by the widespread adoption of more highly capable smartphones, in particular those based on iOS and Android (operating system), Android in the late 2000s, and thus saw a rapid decline. A PDA has an electronic visual display. Most models also have audio capabilities, allowing usage as a portable media player, and also enabling many of them to be used as telephones. By the early 2000s, nearly all PDA models had the ability to access the Internet, intranets or extranets via Wi-Fi or wireless WANs, and since then generally included a web browser. Sometimes, instead of buttons, later PDAs employ touchscreen technology. History The first PDA, the Psion Organiser, Organiser, was released in 1984 by Psion (company), Psion, followed by Psion Series 3, Psion's Series 3, in 1991. The latter began to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Critical Success Factor
Critical success factor (CSF) is a Corporate jargon, management term for an element necessary for an organization or project to achieve its mission statement, mission. To achieve their goals they need to be aware of each key success factor (KSF) and the variations between the keys and the different roles key result area (KRA). A CSF is a critical factor or activity that is required for ensuring the Success (concept), success of a company or an organization. The term was initially used in the world of data analysis and business analysis. For example, a CSF for a successful Information Technology project is user involvement. Critical success factors should not be confused with success ''criteria''. The latter are outcomes of a project or achievements of an organization necessary to consider the project a success or the organization successful. Success criteria are defined with the objectives and may be quantified by key performance indicators (KPIs). Concept history The concept of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Competitive Advantage
In business, a competitive advantage is an attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information. Overview The term ''competitive advantage'' refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Second Life
''Second Life'' is a multiplayer virtual world that allows people to create an Avatar (computing), avatar for themselves and then interact with other users and user-created content within a multi-user online environment. Developed for personal computers by the San Francisco-based firm Linden Lab, it launched on June 23, 2003 and saw rapid growth for some years; in 2013 it had approximately one million regular users. Growth eventually stabilized, and by the end of 2017, the active user count had fallen to "between 800,000 and 900,000". In many ways, ''Second Life'' is similar to massively multiplayer online role-playing game, massively multiplayer online role-playing video games; nevertheless, Linden Lab is emphatic that their creation is not a game: "There is no manufactured conflict, no set objective." The virtual world can be accessed freely via Linden Lab's own Client (computing), client software or via alternative third-party viewers. ''Second Life'' users, also called 'r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cloud Computing
Cloud computing is "a paradigm for enabling network access to a scalable and elastic pool of shareable physical or virtual resources with self-service provisioning and administration on-demand," according to International Organization for Standardization, ISO. Essential characteristics In 2011, the National Institute of Standards and Technology (NIST) identified five "essential characteristics" for cloud systems. Below are the exact definitions according to NIST: * On-demand self-service: "A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider." * Broad network access: "Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations)." * Pooling (resource management), Resource pooling: " The provider' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
