|
Direct Marketing Association (USA)
The Data & Marketing Association (DMA), formerly the Direct Marketing Association, is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …" Although headquartered in the United States, its members include companies from 48 other countries, including half of the Fortune 100 companies, as well as many non-profit organizations. The DMA seeks to advance all forms of direct marketing. A mid-2018 joint announcement with the Association of National Advertisers (ANA), stated thus, "to be completed as of July 1, 2018" and having as its goal ''"the single largest trade association in the U.S. devoted to serving all aspects of marketing"'' had not materialized as of the projected date. As of July 1, 2019, DMA became the Data, Marketing & Analytics arm of the ANA. Objectives Its stated objectives are to advance and protect responsible data-driven m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Organization
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collaboration between companies within a Business sector, sector, a trade association coordinates public relations activities such as advertising, education, publishing and, especially, lobbying and political action. Associations may offer other services, such as producing conferences, setting industry standards, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. (FEC: Solicitable Class of Trade Association, Library of Congress). In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of the longest-running newspapers in the United States, the ''Times'' serves as one of the country's Newspaper of record, newspapers of record. , ''The New York Times'' had 9.13 million total and 8.83 million online subscribers, both by significant margins the List of newspapers in the United States, highest numbers for any newspaper in the United States; the total also included 296,330 print subscribers, making the ''Times'' the second-largest newspaper by print circulation in the United States, following ''The Wall Street Journal'', also based in New York City. ''The New York Times'' is published by the New York Times Company; since 1896, the company has been chaired by the Ochs-Sulzberger family, whose current chairman and the paper's publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Frontier Foundation
The Electronic Frontier Foundation (EFF) is an American international non-profit digital rights group based in San Francisco, California. It was founded in 1990 to promote Internet civil liberties. It provides funds for legal defense in court, presents ''amicus curiae'' briefs, defends individuals and new Technology, technologies from what it considers abusive legal threats, works to expose government malfeasance, provides guidance to the government and courts, organizes political action and mass mailings, supports some new technologies which it believes preserve Liberty, personal freedoms and online civil liberties, maintains a database and web sites of related news and information, monitors and challenges potential legislation that it believes would infringe on Liberty, personal liberties and fair use, and solicits a list of what it considers are Patent misuse, abusive patents with intentions to defeat those that it considers are without merit (law), merit. History Foundat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Spamhaus Project
The Spamhaus Project is an international organisation based in the Principality of Andorra, founded in 1998 by Steve Linford to track email spammers and spam-related activity. The name ''spamhaus'', a pseudo-German expression, was coined by Linford to refer to an internet service provider, or other firm, which spams or knowingly provides service to spammers. Anti-spam lists The Spamhaus Project is responsible for compiling several widely used anti-spam lists. Many internet service providers and email servers use the lists to reduce the amount of spam that reaches their users. In 2006, the Spamhaus services protected 650 million email users, including the European Parliament, US Army, the White House and Microsoft, from billions of spam emails a day. Spamhaus distributes the lists in the form of DNS-based blocklists (DNSBLs). The lists are offered as a free public service to low-volume mail server operators on the internet. Commercial spam filtering services and other sites p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Telemarketing
Telemarketing (sometimes known as inside sales, or telesales in the UK and Ireland) is a method of direct marketing in which a salesperson solicits prospective customers to buy products, subscriptions or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. Telemarketing is defined as contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing. Categories The two major categories of telemarketing are business-to-business and business-to-consumer. Subcategories * Lead generation, the gathering of information and contacts. * Sales, using persuasion to sell a product or service. * Outbound, proactive marketing in which prospective and preexisting customers are contacted directly, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact. Advertising mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, Compact Disc, CDs, "prescreen, pre-approved" credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis. Origin North Caroli ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spam (electronic)
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose (especially phishing), or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: messaging spam, instant messaging spam, Newsgroup spam, Usenet newsgroup spam, spamdexing, Web search engine spam, spam in blogs, wiki spam, classified advertising, online classified ads spam, mobile phone spam, mobile phone messaging spam, Forum spam, Internet forum spam, junk fax, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam (food), Spam, a luncheon meat, by way of a Spam (Monty Python sketch), Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Data Protection Act 2018
The Data Protection Act 2018 (c. 12) is a United Kingdom act of Parliament (UK) which updates data protection laws in the UK. It is a national law which complements the European Union's General Data Protection Regulation (GDPR) and replaces the Data Protection Act 1998. The act was to be significantly amended by the Data Protection and Digital Information Bill. However, that bill was abandoned due to the 2024 United Kingdom general election. Background The Data Protection Bill was introduced to the House of Lords by Lord Ashton of Hyde, Parliamentary Under-Secretary of State at the Department for Digital, Culture, Media and Sport on 13 September 2017. The Data Protection Act 2018 received royal assent on 23 May 2018. The Act came into effect on 25 May 2018. It was amended on 1 January 2021 by regulations under the European Union (Withdrawal) Act 2018, to reflect the UK's status outside the EU. It replaces the Data Protection Act 1998. The Act applies the data protection st ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The UK includes the island of Great Britain, the north-eastern part of the island of Ireland, and most of List of islands of the United Kingdom, the smaller islands within the British Isles, covering . Northern Ireland shares Republic of Ireland–United Kingdom border, a land border with the Republic of Ireland; otherwise, the UK is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. It maintains sovereignty over the British Overseas Territories, which are located across various oceans and seas globally. The UK had an estimated population of over 68.2 million people in 2023. The capital and largest city of both England and the UK is London. The cities o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
E-mail Address Harvesting
Email harvesting or scraping is the process of obtaining lists of email addresses using various methods. Typically these are then used for bulk email or spam. Methods The simplest method involves spammers purchasing or trading lists of email addresses from other spammers. Another common method is the use of special software known as "harvesting bots" or "harvesters", which uses spider Web pages, postings on Usenet, mailing list archives, internet forums and other online sources to obtain email addresses from public data. Spammers may also use a form of dictionary attack in order to harvest email addresses, known as a directory harvest attack, where valid email addresses at a specific domain are found by guessing email address using common usernames in email addresses at that domain. For example, trying [email protected], [email protected], @example.com, etc. and any others that are accepted for delivery by the recipient email server, instead of being rejected, are added to the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lobbying
Lobbying is a form of advocacy, which lawfully attempts to directly influence legislators or government officials, such as regulatory agency, regulatory agencies or judiciary. Lobbying involves direct, face-to-face contact and is carried out by various entities, including individuals acting as Voting, voters, constituents, or private citizens, corporations pursuing their business interests, nonprofits and Non-governmental organization, NGOs through advocacy groups to achieve their missions, and legislators or government officials influencing each other in legislative affairs. Lobbying or certain practices that share commonalities with lobbying are sometimes referred to as government relations, or government affairs and sometimes legislative relations, or legislative affairs. It is also an Industry (economics), industry known by many of the aforementioned names, and has a near-complete overlap with the public affairs industry. Lobbyists may fall into different categories: amateur lo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington metropolitan area and has a national audience. As of 2023, the ''Post'' had 130,000 print subscribers and 2.5 million digital subscribers, both of which were the List of newspapers in the United States, third-largest among U.S. newspapers after ''The New York Times'' and ''The Wall Street Journal''. The ''Post'' was founded in 1877. In its early years, it went through several owners and struggled both financially and editorially. In 1933, financier Eugene Meyer (financier), Eugene Meyer purchased it out of bankruptcy and revived its health and reputation; this work was continued by his successors Katharine Graham, Katharine and Phil Graham, Meyer's daughter and son-in-law, respectively, who bought out several rival publications. The ''Post ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
