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Direct-to-consumer
Direct-to-consumer (DTC or D2C) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or middlemen. Direct-to-consumer sales are usually transacted e-commerce, online, but direct-to-consumer brands may also operate physical retail spaces as a complement to their main e-commerce platform in a Bricks and clicks , clicks-and-mortar business model. In the year 2021, direct-to-customer e-commerce sales in the United States were over $128 Billion. Examples of DTC brands currently in business include: Allbirds, Away (company), Away, Dollar Shave Club, Everlane, Glossier, and Warby Parker. History Direct-to-consumer became immensely popular during the dot-com bubble of the late 1990s when it was mainly used to refer to online retailers who sold products and services to consumers through the Internet. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Away (company)
Away is an American luggage and travel accessories brand founded by Jen Rubio and Steph Korey in 2015 and based in New York City. Having raised $216 million in financing, Away is one of the highest funded woman-backed startups. The company primarily sells products online, but also has brick and mortar locations. Away is a direct-to-consumer retailer, so the company bypasses third-party wholesalers or distributors. Its products are available for purchase in the US, Canada and the UK. History left, State Street (Chicago)">State Street in the Gold Coast Historic District (Chicago)">Gold Coast Steph Korey and Jen Rubio met in 2011 as former colleagues on the early executive team at Warby Parker. They founded Away in 2015. It improved upon traditional suitcase designs by adding features such as built-in batteries in their luggage for charging mobile devices. By November, the company had raised $2.5 million in seed funding from investors Accel Partners and Forerunner Ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glossier
Glossier is a beauty brand founded by Emily Weiss in 2014. It started as an online-only company, building on the popularity of the beauty blog ''"Into the Gloss"''. Glossier was one of the first direct-to-consumer beauty companies when it launched in 2014, and has grown to over 10 retail locations in addition to global distribution in Sephora, Space.NK, SpaceNK, and Mecca (cosmetics), Mecca. The brand's products span skincare, makeup, bodycare, fragrance, and merch. History Weiss began her career in the fashion industry and gained public attention through her beauty blog ''"Into The Gloss"'' while working at Vogue. Inspired by the direct interactions with her readers, she founded Glossier with the mission to democratize beauty and create products that enhance natural beauty. Glossier raised $2 million in seed funding from Forerunner Ventures, and launched Glossier.com with four products: an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer. The site develo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disintermediation
Disintermediation is the removal of intermediary, intermediaries in economics from a supply chain, or "cutting out the middlemen" in connection with a transaction or a series of transactions. Instead of going through traditional distribution channels, which had some type of intermediary (such as a Distribution (marketing), distributor, wholesaler, broker, or agency (law), agent), companies deal with customers directly and vice versa, for example via the Internet. History In 1967, the term was originally applied to the banking industry; disintermediation occurred when consumers avoided the intermediation of banks by investing directly in Security (finance), securities (government and private bonds, insurance companies, hedge funds, mutual funds and Share capital, stocks) rather than leaving their money in savings accounts. The original cause was a U.S. government regulation (Regulation Q) which limited the interest rate paid on interest bearing accounts which were insu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Everlane
Everlane is an American clothing retailer that sells primarily online. Headquartered in San Francisco, California with stores in New York City, Washington, D.C., Boston, Los Angeles, Austin, and Palo Alto, the company was founded in 2011 by Michael Preysman and Jesse Farmer with the mission of selling clothing with transparent pricing. History Everlane was founded in 2011 by Michael Preysman and Jesse Farmer as a direct-to-consumer online menswear retailer. Preysman and Farmer collaborated with Andy Zhang for the sourcing of ethical materials. The company enables customers to see how much each item costs to produce and how big the company's markup is. Everlane started with a referral invite list that gained 60,000 subscribers in five days, although the company only had 1,500 T-shirts in inventory. In 2014, Everlane began a partnership with delivery company Postmates to provide same-day delivery to consumers in San Francisco and New York. The company opened brick-and-mortar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Types Of E-commerce
There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online. The 6 types of business models that can be used in e-commerce include: Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration Business-to-business (B2B) B2B e-commerce refers to the sale of goods or services between businesses via an online sales portal. While sometimes the buyer is the end user, often the buyer resells to the consumer. This type of e-commerce typically applies to the relationship between producers and wholesalers; it may additionally remain applied to the relationship between the producers or the wholesalers and the retailers themselves. However, the same relationship can also occur between service providers and business organizations. B2B typically requires more venture capital and a longer sales cycle, but results i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allbirds
Allbirds is an American public benefit company originating in New Zealand that sells footwear and apparel, co-founded in 2015 by Tim Brown and Joey Zwillinger. The company is headquartered in San Francisco, and is known for their minimalist designs, association with environmental, social, and governance (ESG) principles, and Silicon Valley. Its business model has relied on direct-to-consumer commerce, although it also has brick and mortar commerce. Allbirds was founded through an initial fundraising of US$119,000 on Kickstarter and has based its corporate identity on sustainability. Since the 2020s, the company has been criticized by legal scholars for greenwashing after a case about their reporting of carbon offsets was dismissed. Allbirds went public on November 3, 2021, but experienced poor sales soon afterwards; executive turnover followed the company through the end of 2024. On April 8, 2024, the company received a non-compliance notice from Nasdaq for performing bel ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wholesale Fashion Distribution
Wholesale fashion distribution refers to the global market of bulk clothing sales, in which producers, wholesalers and sellers are involved in a commercial, business-to-business process. __TOC__ Procedure Most wholesalers get their fashion stocks from the producers that commercialize the latest collections in bulk, at volume discounts. Others purchase overstocks and closeout merchandise from retailers or distributors. Their clients are the resellers that purchase those stocks and sell it to the final consumers. Often, this process is financed through merchant factoring or vendor finance. In other cases, the merchant is assessed "counter rent" for a "store-within-a-store" concept, common in the cosmetics industry, but also not unheard of in clothing. In other cases, the vendor agrees to buy back unsold merchandise from the retailer — this is a common arrangement for higher-value seasonal clothing, like designer coats. Wholesale businesses Many intermediaries exist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Over-the-top Media Service
An over-the-top media service (also known as over-the-top television, or simply OTT) is a digital distribution service of video and audio delivered Direct-to-consumer, directly to viewers via the public Internet, rather than through an Terrestrial television, over-the-air, Cable television, cable, Satellite television, satellite, or IPTV provider. The term is synonymous with "streaming platform". OTT services may be subscription-based or free, and are typically accessed via television sets with integrated Smart TV platforms, streaming devices such as Amazon Fire TV and Roku, video game consoles, websites on personal computers, and mobile app, apps on smartphones and tablet computer, tablets. OTT bypasses broadcast television, broadcast, cable, and satellite transmissions—the system through which companies have traditionally acted as controllers or distributors of television content. This content may include shows and movies for which the OTT acquired licensed rights from the c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Channel
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy. Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising. The role of marketing channels in marketing strategies * Links producers to buyers. * Inf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brick And Mortar Retail
Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory production facilities, or warehouses for its operations. More specifically, in the jargon of e-commerce businesses in the 2000s, brick-and-mortar businesses are companies that have a physical presence (e.g., a retail shop in a building) and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an Internet-only presence, such as fully online shops, which have no physical presence for shoppers to visit, talk with staff in person, touch and handle products, or buy from the firm in person. However, such online businesses normally have non-public physical facilities from which they either run business operations (e.g., the company headquarters and back office facilities), and/or warehouses for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer-to-business
Consumer-to-business (C2B) is a business model in which consumers (individuals) create value and businesses consume that value. For example, when a consumer writes reviews or when a consumer gives a useful idea for new product development then that consumer is creating value for the business if the business adopts the input. In the C2B model, a reverse auction or demand collection model, enables buyers to name or demand their own price, which is often binding, for a specific good or service. Inside of a consumer to business market the roles involved in the transaction must be established and the consumer must offer something of value to the business. Cross-border consumer-to-business (C2B) payments are transactions where an individual in one country pays a business in another country. These payments underpin global digital commerce by enabling consumers to purchase goods and services from international merchants. In emerging markets, support for local payment methods (LPMs) � ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a long history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
