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Digital Max
Digital Max was the official mascot for Cox Communications from 2005 to 2008. He is a CGI human character, apparently intended to appeal to the adult demographic. Digital Max was created in 2005 by ad agency Doner. He appeared in all of Cox's major commercial campaigns from June 2005 to 2008. He appeared not only in commercials, but also on Cox's website, where he was featured in a collection of short films. According to Cox, Max is an "engaging personality" who has resulted in a "gain of appreciation of the Cox brand name." His role in the commercials is sell the companies products, however, in more recent commercials, his approach has been more understated, apparently in an attempt to improve the depth of his character so as to be more appealing to an adult audience. It was originally announced in June 2005 that Digital Max would guide viewers through the interactive television guide on the company's digital cable television service, however no further reference has been ma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fictional, representative spokespeople for consumer products. In sports, mascots are also used for merchandising. Team mascots are often related to their respective team nicknames. This is especially true when the team's nickname is something that is a living animal and/or can be made to have humanlike characteristics. For more abstract nicknames, the team may opt to have an unrelated character serve as the mascot. For example, the athletic teams of the University of Alabama are nicknamed the Crimson Tide, while their mascot is an elephant named Big Al. Team mascots may take the form of a logo, person, live animal, inanimate object, or a costumed character, and often appear at team matches and other related events, sports mascots are ofte ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cox Communications
Cox Communications, Inc. (also known as Cox Cable and formerly Cox Broadcasting Corporation, Dimension Cable Services and Times-Mirror Cable) is an American digital cable television provider, telecommunications and home automation services. It is the third-largest cable television provider in the United States, serving approximately 6.5 million customers, including 2.9 million digital cable subscribers, 3.5 million Internet subscribers, and almost 3.2 million digital telephone subscribers, making it the seventh-largest telephone carrier in the country. Cox is headquartered at 6205 Peachtree Dunwoody Rd in Sandy Springs, Georgia, U.S., in the Atlanta metropolitan area. It is a privately-owned subsidiary of Cox Enterprises. History Cox Enterprises expanded into the cable television industry in 1962 by purchasing a number of cable systems in Lewistown, Lock Haven and Tyrone (all in Pennsylvania), followed by systems in California, Oregon and Washington. The subsidiary company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer-generated Imagery
Computer-generated imagery (CGI) is the use of computer graphics to create or contribute to images in art, printed media, video games, simulators, and visual effects in films, television programs, shorts, commercials, and videos. The images may be static ( still images) or dynamic ( moving images), in which case CGI is also called '' computer animation''. CGI may be two-dimensional (2D), although the term "CGI" is most commonly used to refer to the 3-D computer graphics used for creating characters, scenes and special effects in films and television, which is described as "CGI animation". The first feature film to make use of CGI was the 1973 film '' Westworld''. Other early films that incorporated CGI include ''Star Wars'' (1977), '' Tron'' (1982), '' Golgo 13: The Professional'' (1983), '' The Last Starfighter'' (1984), '' Young Sherlock Holmes'' (1985) and '' Flight of the Navigator'' (1986). The first music video to use CGI was Dire Straits' award-winning " Money fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographic
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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