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Digital Billboard
A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds. Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways. History The first proper billboards were invented in the 1830s by Jared Bell in America, who wanted to advertise a circus and so put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed.At present, it has been widely used in 3D LED billboards and naked eye 3D advertising systems. Safety concerns There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration The Federal Highway Administration (FHWA) is a division of the United States Department of Transportation that specialize ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1 Times Square Night 2013
1 (one, unit, unity) is a number, numeral, and glyph. It is the first and smallest positive integer of the infinite sequence of natural numbers. This fundamental property has led to its unique uses in other fields, ranging from science to sports, where it commonly denotes the first, leading, or top thing in a group. 1 is the unit of counting or measurement, a determiner for singular nouns, and a gender-neutral pronoun. Historically, the representation of 1 evolved from ancient Sumerian and Babylonian symbols to the modern Arabic numeral. In mathematics, 1 is the multiplicative identity, meaning that any number multiplied by 1 equals the same number. 1 is by convention not considered a prime number. In digital technology, 1 represents the "on" state in binary code, the foundation of computing. Philosophically, 1 symbolizes the ultimate reality or source of existence in various traditions. In mathematics The number 1 is the first natural number after 0. Each natural ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Image
A digital image is an image composed of picture elements, also known as pixels, each with '' finite'', '' discrete quantities'' of numeric representation for its intensity or gray level that is an output from its two-dimensional functions fed as input by its spatial coordinates denoted with ''x'', ''y'' on the x-axis and y-axis, respectively. An image can be vector or raster type. By itself, the term "digital image" usually refers to raster images or bitmapped images (as opposed to vector images). Raster Raster images have a finite set of digital values, called ''picture elements'' or pixels. The digital image contains a fixed number of rows and columns of pixels. Pixels are the smallest individual element in an image, holding quantized values that represent the brightness of a given color at any specific point. Typically, the pixels are stored in computer memory as a raster image or raster map, a two-dimensional array of small integers. These values are often trans ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Service Announcement
A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures of drug users before and after their addiction or realistic skits of domestic violence situations) as well as the importance of avoiding such choices. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API). History The earliest public service announcements (in the form of moving pictures) were made before and during the Second World War years in both the UK and the US. In the UK, amateur actor Richard Massingham set up Public Relationship Films Ltd in 1938 as a specialist agency for producing short ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Road Safety
Road traffic safety refers to the methods and measures, such as traffic calming, to prevent road users from being killed or seriously injured. Typical road users include pedestrians, cyclists, Driving, motorists, passengers of vehicles, and passengers of on-road public transport, mainly buses and trams. Best practices in modern road safety strategy: As sustainable solutions for classes of road safety have not been identified, particularly low-traffic rural and remote roads, a hierarchy of control should be applied, similar to classifications used to improve occupational safety and health. At the highest level is sustainable prevention of serious injury and death crashes, with sustainable requiring all key result areas to be considered. At the second level is real-time risk reduction, which involves providing users at severe risk with a specific warning to enable them to take mitigating action. The third level is about reducing the crash risk which involves applying the road ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Federal Highway Administration
The Federal Highway Administration (FHWA) is a division of the United States Department of Transportation that specializes in highway transportation. The agency's major activities are grouped into two programs, the Federal-aid Highway Program and the Federal Lands Highway Program. Its role had previously been performed by the Office of Road Inquiry, Office of Public Roads and the Bureau of Public Roads. History Background With the coming of the bicycle in the 1890s, interest grew regarding the improvement of streets and roads in America. The traditional method of putting the burden on maintaining roads on local landowners was increasingly inadequate. In 1893, the federal Office of Road Inquiry (ORI) was founded; in 1905, it was renamed the Office of Public Roads (OPR) and made a division of the United States Department of Agriculture. Demands grew for local and state government to take charge. With the coming of the automobile, urgent efforts were made to upgrade and moderniz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboards
A billboard (also called a hoarding in the UK and many other parts of the world) is a large out-of-home advertising, outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertising, advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Poster, Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
