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Digital Advertising Alliance Of Canada (DAAC)
The Digital Advertising Alliance of Canada (DAAC) is a Canadian non-profit trade association. Founded in 2013 by eight Canadian marketing and communications trade associations, the DAAC is responsible for the operations of the AdChoices self-regulatory programs, and the Political Ads Program, in Canada. The AdChoices program in Canada The DAAC's website serves offers consumers the ability to opt out of interest-based advertising from participating companies through a single page. The associations that have developed this program are: * Association des agences de communication créative (A2C); * Association of Canadian Advertisers (ACA); * Canadian Marketing Association (CMA); * Canadian Media Directors' Council (CMDC); * Le Conseil des directeurs médias du Québec (CDMQ); * Institute of Communication Agencies (ICA); and, * Interactive Advertising Bureau of Canada (IAB Canada). Advertising Standards Canada (ASC) implements the accountability program, which involves monitorin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Toronto
Toronto ( ; or ) is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the List of the largest municipalities in Canada by population, most populous city in Canada and the List of North American cities by population, fourth most populous city in North America. The city is the anchor of the Golden Horseshoe, an urban agglomeration of 9,765,188 people (as of 2021) surrounding the western end of Lake Ontario, while the Greater Toronto Area proper had a 2021 population of 6,712,341. Toronto is an international centre of business, finance, arts, sports and culture, and is recognized as one of the most multiculturalism, multicultural and cosmopolitanism, cosmopolitan cities in the world. Indigenous peoples in Canada, Indigenous peoples have travelled through and inhabited the Toronto area, located on a broad sloping plateau interspersed with Toronto ravine system, rivers, deep ravines, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ontario
Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Canada, it is Canada's most populous province, with 38.3 percent of the country's population, and is the second-largest province by total area (after Quebec). Ontario is Canada's fourth-largest jurisdiction in total area when the territories of the Northwest Territories and Nunavut are included. It is home to the nation's capital city, Ottawa, and the nation's most populous city, Toronto, which is Ontario's provincial capital. Ontario is bordered by the province of Manitoba to the west, Hudson Bay and James Bay to the north, and Quebec to the east and northeast, and to the south by the U.S. states of (from west to east) Minnesota, Michigan, Ohio, Pennsylvania, and New York. Almost all of Ontario's border with the United States f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nonprofit Organization
A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in contrast with an entity that operates as a business aiming to generate a profit for its owners. A nonprofit is subject to the non-distribution constraint: any revenues that exceed expenses must be committed to the organization's purpose, not taken by private parties. An array of organizations are nonprofit, including some political organizations, schools, business associations, churches, social clubs, and consumer cooperatives. Nonprofit entities may seek approval from governments to be tax-exempt, and some may also qualify to receive tax-deductible contributions, but an entity may incorporate as a nonprofit entity without securing tax-exempt status. Key aspects of nonprofits are accountability, trustworthiness, honesty, and openness to ev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AdChoices
AdChoices is a self-regulatory program for online interest-based advertising that exists in the United States, Canada and across Europe. The program calls for advertising companies to establish and enforce responsible privacy practices for interest-based advertising, aimed to give consumers enhanced transparency and control. Companies adhere to a set of principles that are enforced by accountability programs. "Interest-based advertising" (also known as "online behavioural advertising" or "behavioral targeting") selectively displays ads based on browsing history, primarily using cookies, to users most likely to identify with and respond to the ad's specific content. The AdChoices icon is shown automatically by companies part of the self-regulatory program, and is meant to indicate to consumers when interest-based advertising data is being collected or used. By clicking on the icon (which is usually found in the top right corner of an online advertisement), a consumer can learn mo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Canadian Marketing Association
The Canadian Marketing Association (CMA) is a national not-for-profit trade association. It was established in 1967, and is managed by full-time professional staff based in Toronto. An elected Board of Directors determines policies, whereby member organizations are required to comply with CMA's code of ethics. CMA provides these public offerings: * Do Not Contact service, whereby consumers register without charge to have their names removed from marketing lists held by CMA member organizations * A customer complaint resolution program. CMA offers professional marketing certificate courses nationwide. Other educational initiatives include conferences, seminars, in-house training, roundtables, webinar Web conferencing is used as an umbrella term for various types of online conferencing and collaborative services including webinars (web seminars), webcasts, and web meetings. Sometimes it may be used also in the more narrow sense of the peer-l ...s, and the CMA Awards Gala pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Standards Canada
Ad Standards (formerly Advertising Standards Canada) is the advertising industry's non-profit self-regulating body created in 1957 to ensure the integrity and viability of advertising in Canada. The organization's members include major advertisers, advertising agencies, media organizations, and suppliers to the advertising sector. Some of the activities that the organization engages in are: *Administering the ''Canadian Code of Advertising Standards'', which sets the criteria for acceptable advertising and forms the basis for the review and adjudication of consumer and trade complaints. *Administering a consumer complaints process about advertisements currently running in Canadian media. *Providing pre-clearance for advertising in five regulated categories: children's, food and non-alcoholic beverages, alcoholic beverages, consumer drugs, and cosmetics. History The Canadian advertising industry founded the Canadian Advertising Advisory Board (later renamed Ad Standards) in 1957 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Privacy Commissioner Of Canada
The privacy commissioner of Canada (french: Commissaire à la protection de la vie privée du Canada) is a non-partisan ombudsman and officer of the Parliament of Canada. The commissioner investigates complaints regarding violations of the federal ''Privacy Act'', which deals with personal information held by the Government of Canada or the ''Personal Information Protection and Electronic Documents Ac''t (PIPEDA), which deals with personal information held in federally regulated private sector industries. The commissioner reports to Parliament. Philippe Dufresne has served as the ninth and current privacy commissioner of Canada since he was appointed on June 27, 2022. The privacy commissioner has the authority to audit, publish information about personal information-handling practices in the public and private sector, conduct research into privacy issues and promote awareness and understanding of privacy issues from the public. Since 1983, the privacy commissioner has been ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Retargeting
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show ads (often display ads) to that user elsewhere on the internet via an ad exchange. Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring the exact products A, B, and C that they previously viewed. This is typically restricted to the visitor's browsing on a single website. A refined version impr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Associations Based In Canada
Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct exchange of goods and services for other goods and services, i.e. trading things without the use of money. Modern traders generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and letter of credit, paper money, and non-physical money) greatly simplified and promoted trade. Trade between two traders is called bilateral trade, while trade involving more than two traders is called multilateral trade. In one modern view, trade exists due to specialization and the division of labour, a predominant form of economic activity in which individuals and groups concentrate on a small aspect of production, but use their output in trades for other product ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organizations Established In 2013
An organization or organisation (Commonwealth English; see spelling differences), is an entity—such as a company, an institution, or an association—comprising one or more people and having a particular purpose. The word is derived from the Greek word ''organon'', which means tool or instrument, musical instrument, and organ. Types There are a variety of legal types of organizations, including corporations, governments, non-governmental organizations, political organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and educational institutions, etc. A hybrid organization is a body that operates in both the public sector and the private sector simultaneously, fulfilling public duties and developing commercial market activities. A voluntary association is an organization consisting of volunteers. Such organizations may be able to operate without legal formalities, depending on jurisdiction, in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
