The Canadian Marketing Association (CMA) is a national

not-for-profit A not-for-profit or non-for-profit organization (NFPO) is a Legal Entity, legal entity that does not distribute surplus funds to its members and is formed to fulfill specific objectives. While not-for-profit organizations and Nonprofit organ ...

trade association A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. Through collabor ...

. It was established in 1967, and is managed by full-time professional staff based in

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

. An elected

Board of Directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...

determines policies, whereby member organizations are required to comply with CMA's

code of ethics Ethical codes are adopted by organizations to assist members in understanding the difference between right and wrong and in applying that understanding to their decisions. An ethical code generally implies documents at three levels: codes of b ...

. CMA provides these public offerings: *

Do Not Contact A do not call list or do not call registry is a list of personal phone numbers that are off-limits to telemarketers in some countries. Do not call lists may also be held privately by a company, listing numbers that they will not call. National ...

service, whereby consumers register without charge to have their names removed from

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

lists held by CMA member organizations * A customer complaint resolution program. * The Chartered Marketer designation. CMA offers professional

certificate courses nationwide. Other educational initiatives include

conferences A conference is a meeting, often lasting a few days, which is organized on a particular subject, or to bring together people who have a common interest. Conferences can be used as a form of group decision-making, although discussion, not always d ...

seminar A seminar is a form of academic instruction, either at an academic institution or offered by a commercial or professional organization. It has the function of bringing together small groups for recurring meetings, focusing each time on some part ...

s, in-house training,

roundtable The Round Table (; ; ; ) is King Arthur's famed table (furniture), table in the Arthurian legend, around which he and his knights congregate. As its name suggests, it has no head, implying that everyone who sits there has equal status, unlike co ...

webinar Web conferencing is used as an umbrella term for various types of online conference, conferencing and collaborative services including webinars (web seminars), webcasts, and web meetings. Sometimes it may be used also in the more narrow sense of ...

s, and the CMA Awards Gala program. CMA forms internal task forces to develop self-regulatory policies on important marketing issues.

References

External links

*http://www.the-cma.org/about 1967 establishments in Canada Organizations based in Toronto Trade associations based in Canada Marketing organizations

Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

Professional titles and certifications {{canada-org-stub