Design Elements
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Design Elements
Color Color is the result of light reflecting back from an object to our eyes. The color that our eyes perceive is determined by the pigment of the object itself. Color theory and the color wheel are often referred to when studying color combinations in visual design. Color is often deemed to be an important element of design as it is a universal language which presents the countless possibilities of visual communication. Color serves various purposes to contribute to the overall effectiveness of the design. It is used as an element to convey meaning and emotion, create visual hierarchy, enhance brand identity, improve readability and accessibility, create visual interest and appeal, differentiate information and elements, and make cultural and contextual significance. Hue, Colorfulness, saturation, and brightness are the three characteristics that describe color. *Hue can simply be referred to as "color" as in red, yellow, or green. Color theory in visual design Color theor ...
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Color
Color (or colour in English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-our, -or, see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, emission spectra, emission, Reflection (physics), reflection and Transmittance, transmission. For most humans, colors are perceived in the visible light spectrum with three types of cone cells (trichromacy). Other animals may have a different number of cone cell types or have eyes sensitive to different wavelengths, such as bees that can distinguish ultraviolet, and thus have a different color sensitivity range. Animal perception of color originates from different light wavelength or spectral sensitivity in cone cell types, which is then processed by the brain. Colors have perceived properties such as hue, colorfulness (saturation), and ...
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