Dean Barnlund
Barnlund's model is an influential transactional model of communication. It was first published by Dean Barnlund in 1970. It is formulated as an attempt to overcome the limitations of earlier models of communication. In this regard, it rejects the idea that communication consists in the transmission of ideas from a sender to a receiver. Instead, it identifies communication with the production of Meaning (philosophy), meaning in response to internal and external cues. Barnlund holds that the world and its objects are meaningless in themselves: their meaning depends on people who create meaning and assign it to them. The aim of this process is to reduce uncertainty and arrive at a shared understanding. Meaning is in constant flux since the Interpretation (philosophy), interpretation habits of people keep changing. Barnlund's model is based on a set of fundamental assumptions holding that communication is dynamic, continuous, circular, irreversible, complex, and unrepeatable. Cues ar ...
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