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David N. Martin
David N. Martin (April 19, 1930 – October 2, 2012) was an American advertising executive. In 1965, Martin and his business partner, George Woltz, co-founded The Martin Agency, an advertising agency headquartered in Richmond, Virginia. Martin also created the iconic tourism advertising slogan, ''Virginia is for Lovers'', to market the U.S. state of Virginia as a tourist destination. In 2012, ''Advertising Age'' called ''Virginia is for Lovers'', which was first unveiled in 1969, "one of the most iconic ad campaigns in the past 50 years." The advertising campaign is still used by Virginia as of 2016. Biography Early life Martin was born in Tucson, Arizona, on April 19, 1930. His father, Hawley Phillips Martin, worked as the director of advertising and communications for the Southern States Cooperative and later became the Richmond branch of a Washington D.C. ad agency. He attended Thomas Jefferson High School (Richmond, Virginia), Thomas Jefferson High School in Richmond, Virginia, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hampden Sydney, Virginia
Hampden Sydney is a census-designated place (CDP) in Prince Edward County, Virginia, United States. The population was 1,450 at the 2010 census. Hampden Sydney is the home of Hampden–Sydney College, a private all-male college that is the tenth-oldest institution of higher education in the United States. Geography Hampden Sydney is located at (37.244067, −78.476032). According to the United States Census Bureau, in 2000 the CDP had a total area of 4.4 square miles (11.6 km2), all of it land. According to the United States Census Bureau in 2010, it had a total area of 3.895 square miles (10.087 km2) with 3.878 square miles (10.044 km2) of land and 0.017 square miles (0.043 km2) of water. Demographics As of the census of 2010, there were 1,450 people, 172 households, and 108 families residing in the CDP. The population density was 322.2 people per square mile (126.1/km2). There were 197 housing units at an average density of 43.7/s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georgia, Fulton County and extends into neighboring DeKalb County, Georgia, DeKalb County. With a population of 520,070 (2024 estimate) living within the city limits, Atlanta is the eighth most populous city in the Southeastern United States, Southeast and List of United States cities by population, 36th most populous city in the United States according to the 2020 United States census, 2020 U.S. census. Atlanta is classified as a Globalization and World Cities Research Network#Beta +, Beta + global city and is the principal city of the much larger Atlanta metropolitan area, the core of which includes Cobb County, Georgia, Cobb, Clayton County, Georgia, Clayton and Gwinnett County, Georgia, Gwinnett counties, in addition to Fulton and DeKalb. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Nom ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''. Organizational us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copyeditor
Copy editing (also known as copyediting and manuscript editing) is the process of revising written material (" copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy. ''The Chicago Manual of Style'' states that manuscript editing encompasses "simple mechanical corrections (mechanical editing) through sentence-level interventions (linear editing) to substantial remedial work on literary style and clarity, disorganized passages, baggy prose, muddled tables and figures, and the like (substantive editing)". In the context of print publication, copy editing is done before typesetting and again before proofreading. Outside traditional book and journal publishing, the term "copy editing" is used more broadly, and is sometimes referred to as proofreading; the term sometimes encompasses additional tasks. Although copy editors are generally expected to make simple revisions to smooth awkward passages, they do not have a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robin McLaughlin
Robin most commonly refers to several species of passerine birds. Robin may also refer to: Animals * Australasian robins, red-breasted songbirds of the family Petroicidae * Many members of the subfamily Saxicolinae (Old World chats), including: **European robin (''Erithacus rubecula'') ** Bush-robin **Forest robin **Magpie-robin **Scrub robin **Robin-chat ** Bagobo robin **White-starred robin **White-throated robin ** Blue-fronted robin **Larvivora (6 species) **Myiomela (3 species) * Some red-breasted New-World true thrushes (''Turdus'') of the family Turdidae, including: ** American robin (''T. migratorius'') (so named by 1703) ** Rufous-backed thrush (''T. rufopalliatus'') ** Rufous-collared thrush (''T. rufitorques'') ** Formerly other American thrushes, such as the clay-colored thrush (''T. grayi'') * Pekin robin or Japanese (hill) robin, archaic names for the red-billed leiothrix (''Leiothrix lutea''), red-breasted songbirds * Sea robin, a fish with small "legs" (ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Idea
In philosophy and in common usage, an idea (from the Greek word: ἰδέα (idea), meaning 'a form, or a pattern') is the results of thought. Also in philosophy, ideas can also be mental representational images of some object. Many philosophers have considered ideas to be a fundamental ontological category of being. The capacity to create and understand the meaning of ideas is considered to be an essential and defining feature of human beings. An idea arises in a reflexive, spontaneous manner, even without thinking or serious reflection, for example, when we talk about the ''idea'' of a person or a place. A new or an original idea can often lead to innovation. Our actions are based upon beliefs, beliefs are patterns or organized sets of ideas. Etymology The word ''idea'' comes from Greek , , , from the root of , . History The argument over the underlying nature of ideas was opened by Plato, whose exposition of his theory of forms—which recurs and accumulates ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In Ja ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Martin & Woltz
The Martin Agency is one of the top American creative advertising agencies. A holding of the Interpublic Group of Companies, Martin is long-known for helping brands "impact culture" in the United States and internationally. The company's chief executive officer is Danny Robinson and its chief creative officer is Jerry Hoak. History The Martin Agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz. The development of the " Virginia is for Lovers" tagline, one of the most recognized taglines in the tourism industry and beyond, launched the trajectory of the agency. Written in 1969 by copywriter Robin McLaughlin, the slogan entered the Madison Avenue Walk of Fame in 2009. Martin and Woltz divided the firm in 1975 and Martin renamed the company The Martin Agency. In 1986, Scali, McCabe, Sloves purchased a majority interest in The Martin Agency. Scali, McCabe, Sloves was acquired by Lowe Group in 1993. The Interpublic Group of Comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Account Services
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Account (abbreviated a/c) may refer to: * Account (bookkeeping) * A report * A bank account ** Deposit account ** Personal account ** Sweep account ** Transaction account * User account, the means by which a user can access a computer system * Customer of a company, used in B2B business ** account manager ** account executive Account executive is a role in advertising, marketing, sales, and finance involving intimate understanding of a client company's objectives and products and a professional capability to provide effective advice toward creation of successful pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Tonight Show
''The Tonight Show'' is an American late-night talk show that has been broadcast on NBC since 1954. The program has been hosted by six comedians: Steve Allen (1954–1957), Jack Paar (1957–1962), Johnny Carson (1962–1992), Jay Leno (1992–2009 and 2010–2014), Conan O'Brien (2009–2010), and Jimmy Fallon (2014–present). Besides the main hosts, a number of regular "guest hosts" have been used, notably Ernie Kovacs, who hosted two nights per week during 1956–1957, and a number of guests used by Carson, who curtailed his own hosting duties back to three nights per week by the 1980s. Among Carson's regular guest hosts were Joey Bishop, McLean Stevenson, David Letterman, David Brenner and Joan Rivers, with his final regular guest host being his eventual successor Jay Leno. The practice of hiring guest hosts has been mostly discontinued by Leno and his successors, who prefer airing reruns to showcasing potential rivals. ''The Tonight Show'' is the List of longest-running t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Today Show
''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after years of broadcasting it is fifth on the list of longest-running American television series. Originally a two-hour program airing weekdays from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). ''Today''s dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's ''Good Morning America''. ''Today'' retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when ''Good Morning Ame ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
