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David M. Tait
David Martin Tait OBE (born September 29, 1947) is a Scottish-born commercial airline executive, brand/marketing consultant, Washington Post best-selling author and syndicated travel columnist. Best known for his work as one of the architects of the Virgin Atlantic Airways business plan, he was one of the nascent company's first employees. During his career, Tait has served in senior executive and advisory positions for a number of airlines and travel-related companies. He is co-founder of online training company Autism Double-Checked. Biography David Tait was born in Glasgow, Scotland, the son of William Tait, a textile industry executive and Margaret Tait. He was educated at the Carolside Primary School in Clarkston, East Renfrewshire, until age 11 when his family moved to Yorkshire, England. In Halifax he attended The Crossley and Porter Boys Grammar School until the age of eighteen – holding the position of Deputy Head Boy in his senior year. After a brief spell working ...
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Order Of The British Empire
The Most Excellent Order of the British Empire is a British order of chivalry, rewarding contributions to the arts and sciences, work with charitable and welfare organisations, and public service outside the civil service. It was established on 4 June 1917 by King George V and comprises five classes across both civil and military divisions, the most senior two of which make the recipient either a Orders, decorations, and medals of the United Kingdom#Modern honours, knight if male or dame (title), dame if female. There is also the related British Empire Medal, whose recipients are affiliated with, but not members of, the order. Recommendations for appointments to the Order of the British Empire were originally made on the nomination of the United Kingdom, the self-governing Dominions of the Empire (later Commonwealth) and the Viceroy of India. Nominations continue today from Commonwealth countries that participate in recommending British honours. Most Commonwealth countries ceas ...
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Moscow
Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million residents within the city limits, over 17 million residents in the urban area, and over 21.5 million residents in the metropolitan area. The city covers an area of , while the urban area covers , and the metropolitan area covers over . Moscow is among the world's largest cities; being the most populous city entirely in Europe, the largest urban and metropolitan area in Europe, and the largest city by land area on the European continent. First documented in 1147, Moscow grew to become a prosperous and powerful city that served as the capital of the Grand Duchy that bears its name. When the Grand Duchy of Moscow evolved into the Tsardom of Russia, Moscow remained the political and economic center for most of the Tsardom's history. When ...
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Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Se ...
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Vice President
A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on the executive branch of the government, university or company. The name comes from the Latin term '' vice'' meaning "in place of" and typically serves as '' pro tempore'' (Latin: ’for the time being’) to the president. In some countries, the vice president is called the ''deputy president''. In everyday speech, the abbreviation ''VP'' is used. In government In government, a vice president is a person whose primary responsibility is to act in place of the president on the event of the president's death, resignation or incapacity. Vice presidents are either elected jointly with the president as their running mate, or more rarely, appointed independently after the president's election. Most governments with vice presidents have one ...
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Florida
Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to the south by the Straits of Florida and Cuba; it is the only state that borders both the Gulf of Mexico and the Atlantic Ocean. Spanning , Florida ranks 22nd in area among the 50 states, and with a population of over 21 million, it is the third-most populous. The state capital is Tallahassee, and the most populous city is Jacksonville. The Miami metropolitan area, with a population of almost 6.2 million, is the most populous urban area in Florida and the ninth-most populous in the United States; other urban conurbations with over one million people are Tampa Bay, Orlando, and Jacksonville. Various Native American groups have inhabited Florida for at least 14,000 years. In 1513, Spanish explorer Juan Ponce de León became th ...
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Miami
Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a coastal metropolis and the county seat of Miami-Dade County in South Florida, United States. With a population of 442,241 at the 2020 census, it is the second-most populous city in Florida and the eleventh-most populous city in the Southeastern United States. The Miami metropolitan area is the ninth largest in the U.S. with a population of 6.138 million in 2020. The city has the third-largest skyline in the U.S. with over 300 high-rises, 58 of which exceed . Miami is a major center and leader in finance, commerce, culture, arts, and international trade. Miami's metropolitan area is by far the largest urban economy in Florida and the 12th largest in the U.S., with a GDP of $344.9 billion as of 2017. According to a 2018 UBS study of 77 world cities, Miami is the second richest city in the U.S. and third richest globally in purchasing power. Miami is ...
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Laker Airways
Laker Airways was a private British airline founded by Sir Freddie Laker in 1966. It was originally a charter airline flying passengers and cargo worldwide. Its head office was located at Gatwick Airport in Crawley, England. It became the second long-haul, low-cost, " no frills" airline in 1977, operating low-fare scheduled services between London Gatwick Airport and New York City's John F. Kennedy Airport (after pioneering Icelandic low-cost carrier Loftleiðir). The company did not survive the recession of the early 1980s and operated its last flight on 5 February 1982, the day it went bankrupt. Early history Freddie Laker announced Laker Airways in February 1966.''Laker Airways''
''Flight International'', 10 February 1966, p. 207
The airline commenced commercial operations from its

General Manager
A general manager (GM) is an executive who has overall responsibility for managing both the revenue and cost elements of a company's income statement, known as profit & loss (P&L) responsibility. A general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. Frequently, the general manager is responsible for effective planning, delegating, coordinating, staffing, organizing, and decision making to attain desirable profit making results for an organization (Sayles 1979). In many cases, the general manager of a business is given a different formal title or titles. Most corporate managers holding the titles of chief executive officer (CEO) or president, for example, are the general managers of their respective businesses. More rarely, the chief financial officer (CFO), chief operating officer (COO), or chief marketing officer (CMO) will act as the general manager of the business. Depending ...
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Sir Freddie Laker
Sir Frederick Alfred Laker (6 August 1922 – 9 February 2006) was an English airline entrepreneur, best known for founding Laker Airways in 1966, which went bankrupt in 1982. Known as Freddie Laker, he was one of the first airline owners to adopt the " low cost / no-frills" airline business model that has since proven to be very successful worldwide with companies such as Norwegian Air, Ryanair, easyJet, AirAsia and WestJet. Biography Laker came from Canterbury in Kent, and attended the Simon Langton Grammar School for Boys, before starting work in aviation with Short Brothers in Rochester. He was a member of the Air Transport Auxiliary during and immediately after the Second World War (1941–46). He then worked briefly for British European Airways (BEA) and London Aero Motor Services (LAMS).''Fly me, I'm Freddie!'', Eglin, R. and Ritchie, B., Weidenfeld and Nicolson, London, 1980, p. 12 Having borrowed £38,000 from a wealthy friend to top up his own savings of £4,500, h ...
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Charter Airline
Air charter is the business of renting an entire aircraft (i.e., chartering) as opposed to individual aircraft seats (i.e., purchasing a ticket through a traditional airline). Regulation Charter – also called air taxi or ad hoc – flights require certification from the associated country's civil aviation authority. The regulations are differentiated from typical commercial/passenger service by offering a non-scheduled service. Analogous regulations generally also apply to air ambulance and cargo operators, which are often also ad hoc for-hire services. United States In the U.S. these flights are regulated under FAA Part 135. There are some cases where a charter operator can sell scheduled flights, but only in limited quantities. As of 2021, the FAA had made it a priority to crack down on unauthorised charter flights, according to industry experts. Types of service There are several business models which offer air charter services from the traditional charter operator to br ...
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WardAir
Wardair Canada was a privately run Canadian airline, founded by Max Ward in 1952 under the name Wardair Ltd, before formally changing its name to "Wardair Canada" in 1976. The airline was acquired by and folded into Canadian Airlines in 1989. History In 1946 Maxwell W. Ward founded the Polaris Charter Company in Yellowknife, NWT. In 1952 the airline was formed as Wardair and operations began on 6 June 1953 using a single engine de Havilland Canada Otter. In 1962, it entered the trans-atlantic charter market and changed its name to Wardair Canada Ltd. On 1 January 1976, the name was changed to Wardair Canada (1975) Ltd and yet again on 10 June 1977 to Wardair International Ltd. Wardair provided domestic service in Quebec, Manitoba, Ontario, British Columbia, and Alberta, as well as international service to Europe, the United States, and several Caribbean and South American countries. On March 31, 1989, the Canadian Transportation Agency approved the sale of Wardair ...
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Canada
Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by total area. Its southern and western border with the United States, stretching , is the world's longest binational land border. Canada's capital is Ottawa, and its three largest metropolitan areas are Toronto, Montreal, and Vancouver. Indigenous peoples have continuously inhabited what is now Canada for thousands of years. Beginning in the 16th century, British and French expeditions explored and later settled along the Atlantic coast. As a consequence of various armed conflicts, France ceded nearly all of its colonies in North America in 1763. In 1867, with the union of three British North American colonies through Confederation, Canada was formed as a federal dominion of four provinces. This began an accretion of provinces and ...
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