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Data Warehouse
In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis and is a core component of business intelligence. Data warehouses are central repositories of data integrated from disparate sources. They store current and historical data organized in a way that is optimized for data analysis, generation of reports, and developing insights across the integrated data. They are intended to be used by analysts and managers to help make organizational decisions. The data stored in the warehouse is uploaded from operational systems (such as marketing or sales). The data may pass through an operational data store and may require data cleansing for additional operations to ensure data quality before it is used in the data warehouse for reporting. The two main workflows for building a data warehouse system are extract, transform, load (ETL) and extract, load, transform (ELT). Components The environment ...
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Data Warehouse & Data-Marts Overview
Data ( , ) are a collection of discrete or continuous value (semiotics), values that convey information, describing the quantity, qualitative property, quality, fact, statistics, other basic units of meaning, or simply sequences of symbols that may be further interpretation (logic), interpreted formally. A datum is an individual value in a collection of data. Data are usually organized into structures such as table (information), tables that provide additional context and meaning, and may themselves be used as data in larger structures. Data may be Data (computer science), used as variable (research), variables in a computational process. Data may represent abstract ideas or concrete measurements. Data are commonly used in scientific research, economics, and virtually every other form of human organizational activity. Examples of data sets include price indices (such as the consumer price index), unemployment rates, literacy rates, and census data. In this context, data repr ...
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Codd's 12 Rules
Codd's twelve rules are a set of thirteen rules ( numbered zero to twelve) proposed by Edgar F. Codd, a pioneer of the relational model for databases, designed to define what is required from a database management system in order for it to be considered ''relational'', i.e., a relational database management system (RDBMS).. They are sometimes referred to as "Codd's Twelve Commandments". History Codd originally set out the rules in 1970, and developed them further in a 1974 conference paper. His aim was to prevent the vision of the original relational database from being diluted, as database vendors scrambled in the early 1980s to repackage existing products with a relational veneer. Rule 12 was particularly designed to counter such a positioning. While in 1999, a textbook stated "Nowadays, most RDBMSs ... pass the test", another in 2007 suggested "no database system complies with all twelve rules." Codd himself, in his book "The Relational Model for Database Management: Version 2 ...
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Data Mart
A data mart is a structure/access pattern specific to ''data warehouse'' environments. The data mart is a subset of the data warehouse that focuses on a specific business line, department, subject area, or team. Whereas data warehouses have an enterprise-wide depth, the information in data marts pertains to a single department. In some deployments, each department or business unit is considered the ''owner'' of its data mart, including all the ''hardware'', ''software'', and ''data''. This enables each department to isolate the use, manipulation, and development of their data. In other deployments where conformed dimensions are used, this business unit ownership will not hold true for shared dimensions like customer, product, etc. Warehouses and data marts are built because the information in the database is not organized in a way that makes it readily accessible. This organization requires queries that are too complicated, difficult to access or resource intensive. While transa ...
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Customer Relationship Management
Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance customer satisfaction, and drive sustainable growth. CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many services come with a softphone), email, live chat, marketing materials and more recently, social media. They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth. CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, ...
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Product (economics)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. In retailing, products are often referred to as merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible or intangible. A tangible product is an actual physical object that can be perceived by touc ...
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Pattern Recognition
Pattern recognition is the task of assigning a class to an observation based on patterns extracted from data. While similar, pattern recognition (PR) is not to be confused with pattern machines (PM) which may possess PR capabilities but their primary function is to distinguish and create emergent patterns. PR has applications in statistical data analysis, signal processing, image analysis, information retrieval, bioinformatics, data compression, computer graphics and machine learning. Pattern recognition has its origins in statistics and engineering; some modern approaches to pattern recognition include the use of machine learning, due to the increased availability of big data and a new abundance of processing power. Pattern recognition systems are commonly trained from labeled "training" data. When no labeled data are available, other algorithms can be used to discover previously unknown patterns. KDD and data mining have a larger focus on unsupervised methods and str ...
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Predictive Analytics
Predictive analytics encompasses a variety of Statistics, statistical techniques from data mining, Predictive modelling, predictive modeling, and machine learning that analyze current and historical facts to make predictions about future or otherwise unknown events. In business, predictive models exploit Pattern detection, patterns found in historical and transactional data to identify risks and opportunities. Models capture relationships among many factors to allow assessment of risk or potential associated with a particular set of conditions, guiding decision-making for candidate transactions. The defining functional effect of these technical approaches is that predictive analytics provides a predictive score (probability) for each individual (customer, employee, healthcare patient, product SKU, vehicle, component, machine, or other organizational unit) in order to determine, inform, or influence organizational processes that pertain across large numbers of individuals, such as ...
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Third Normal Form
Third normal form (3NF) is a database schema design approach for relational databases which uses normalizing principles to reduce the duplication of data, avoid data anomalies, ensure referential integrity, and simplify data management. It was defined in 1971 by Edgar F. Codd, an English computer scientist who invented the relational model for database management. A database relation (e.g. a database table) is said to meet third normal form standards if all the attributes (e.g. database columns) are functionally dependent on solely a key, except the case of functional dependency whose right hand side is a prime attribute (an attribute which is strictly included into some key). Codd defined this as a relation in second normal form where all non-prime attributes depend only on the candidate keys and do not have a transitive dependency on another key. A hypothetical example of a failure to meet third normal form would be a hospital database having a table of patients which ...
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Online Transaction Processing
Online transaction processing (OLTP) is a type of database system used in transaction-oriented applications, such as many operational systems. "Online" refers to the fact that such systems are expected to respond to user requests and process them in real-time (process transactions). The term is contrasted with online analytical processing (OLAP) which instead focuses on data analysis (for example planning and management systems). Meaning of the term transaction The term "transaction" can have two different meanings, both of which might apply: in the realm of computers or database transactions it denotes an atomic change of state, whereas in the realm of business or finance, the term typically denotes an exchange of economic entities (as used by, e.g., Transaction Processing Performance Council or commercial transactions.) OLTP may use transactions of the first type to record transactions of the second type. Compared to OLAP OLTP is typically contrasted to online analytical p ...
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Star Schema
In computing, the star schema or star model is the simplest style of data mart Logical schema, schema and is the approach most widely used to develop data warehouses and dimensional data marts. The star schema consists of one or more fact tables referencing any number of Dimension (data warehouse), dimension tables. The star schema is an important special case of the snowflake schema, and is more effective for handling simpler queries. The star schema gets its name from the Physical data model, physical model'sC J Date, "An Introduction to Database Systems (Eighth Edition)", p. 708 resemblance to a Star polygon, star shape with a fact table at its center and the dimension tables surrounding it representing the star's points. Model The star schema separates business process data into facts, which hold the measurable, quantitative data about a business, and dimensions which are descriptive attributes related to fact data. Examples of fact data include sales price, sale quantity, ...
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