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DDB Needham Life Style Surveys
DDB Needham Life Style Surveys were a series of yearly surveys organized by DDB Needham advertising agency, measuring a number of social trends in United States. They began in 1975 and continued as late as 1999. Yearly samples were about 3,000CDC’s Office of CommunicationHealthstyles Resource Kit, 2000 3,500-4,000 or 5,000 respondents (difference in reported numbers seems to be related to some sources citing numbers of surveys send versus number of respondents). Surveys were sent out in April, with a follow-up in May targeting groups with below-average response rates (low income groups and minorities, such as African Americans and Hispanics). The survey was composed of 300-400 questions about product consumption, interests, opinions, habits, personality traits and similar topics. The response rates were over 60%. The DDB Needham Life Style surveys have been used in multiple studies. They have been popularized by Robert Putnam who used the survey data in his ''Bowling Alone'', ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Needham
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business, Doyle had a client focus, and Bernbach played an integral role in the writing of adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Putnam
Robert David Putnam (born January 9, 1941) is an American political scientist specializing in comparative politics. He is the Peter and Isabel Malkin Professor of Public Policy at the Harvard University John F. Kennedy School of Government. Putnam developed the influential two-level game theory that assumes international agreements will only be successfully brokered if they also result in domestic benefits. His most famous work, ''Bowling Alone'', argues that the United States has undergone an unprecedented collapse in civic, social, associational, and political life (social capital) since the 1960s, with serious negative consequences. In March 2015, he published a book called ''Our Kids: The American Dream in Crisis'' that looked at issues of inequality of opportunity in the United States. According to the Open Syllabus Project, Putnam is the fourth most frequently cited author on college syllabi for political science courses. '' Join or Die'', a 2023 documentary film abo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bowling Alone
''Bowling Alone: The Collapse and Revival of American Community'' is a 2000 nonfiction book by Robert D. Putnam. It was developed from his 1995 essay entitled "Bowling Alone: America's Declining Social Capital". Putnam surveys the decline of social capital in the United States since 1950. He has described the reduction in all the forms of in-person social intercourse upon which Americans used to found, educate, and enrich the fabric of their social lives. He argues that this undermines the active civic engagement which a strong democracy requires from its citizens. Contents Putnam discussed ways in which Americans disengaged from community involvement, including decreased voter turnout, attendance at public meetings, service on committees, and work with political parties. Putnam also cited Americans' growing distrust in their government. Putnam accepted the possibility that this lack of trust could be attributed to "the long litany of political tragedies and scandals since the 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Social Survey
The General Social Survey (GSS) is a sociological survey created in 1972 by James A. Davis of the National Opinion Research Center (NORC) at the University of Chicago and funded by the National Science Foundation. The GSS collects information biannually and keeps a historical record of the concerns, experiences, attitudes, and practices of residents of the United States. Since 1972, the GSS has been monitoring societal change and studying the growing complexity of American society. It is one of the most influential studies in social sciences and is frequently referenced in news media, including ''The New York Times'', ''The Wall Street Journal'', and the Associated Press. The data collected for this survey includes both demographic information and respondents' opinions on matters ranging from government spending to the state of race relations to the existence and nature of God. Because of the wide range of topics covered and the comprehensive gathering of demographic infor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Capital Community Benchmark Survey
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC). Social theorists In the view of Karl Marx,Morrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'' human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproduci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
World Values Survey
The World Values Survey (WVS) is a global research project that explores people's values and beliefs, how they change over time, and what social and political impact they have. Since 1981 a worldwide network of social scientists have conducted representative national surveys as part of WVS in almost 100 countries. The WVS measures, monitors and analyzes: support for democracy, tolerance of foreigners and ethnic minorities, support for gender equality, the role of religion and changing levels of religiosity, the impact of globalization, attitudes toward the environment, work, family, politics, national identity, culture, diversity, insecurity, and subjective well-being. Romano Prodi, former Prime Minister of Italy and the tenth President of the European Commission, said about WVS work: The growing globalization of the world makes it increasingly important to understand ... diversity. People with varying beliefs and values can live together and work together productively ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Statistics Data
Social organisms, including human(s), live collectively in interacting populations. This interaction is considered social whether they are aware of it or not, and whether the exchange is voluntary or not. Etymology The word "social" derives from the Latin word ''socii'' ("allies"). It is particularly derived from the Italian ''Socii'' states, historical allies of the Roman Republic (although they rebelled against Rome in the Social War of 91–87 BC). Social theorists In the view of Karl Marx,Morrison, Ken. ''Marx, Durkheim, Weber. Formations of modern social thought'' human beings are intrinsically, necessarily and by definition social beings who, beyond being "gregarious creatures", cannot survive and meet their needs other than through social co-operation and association. Their social characteristics are therefore to a large extent an objectively given fact, stamped on them from birth and affirmed by socialization processes; and, according to Marx, in producing and reproduci ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Statistical Data Sets
Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a scientific, industrial, or social problem, it is conventional to begin with a statistical population or a statistical model to be studied. Populations can be diverse groups of people or objects such as "all people living in a country" or "every atom composing a crystal". Statistics deals with every aspect of data, including the planning of data collection in terms of the design of statistical survey, surveys and experimental design, experiments. When census data (comprising every member of the target population) cannot be collected, statisticians collect data by developing specific experiment designs and survey sample (statistics), samples. Representative sampling assures that inferences and conclusions can reasonably extend from the sample ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
