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DCell (networking)
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. As of July 2023, MullenLowe Lintas Group employs approximately 600 people in 13 offices located in four Indian cities. History Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever. Up to the 1980s, Lintas, daCunha, HTA ( Hindustan Thomson associates), Purnima advertising, Mudra communications, Trikaya Grey and O&M ( Ogilvy and Mather) were among the largest advertising companies in India. In 2000, the company changed its name to Lowe Lintas following the global merger of IPG networks, Ammi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to their desired market, or the market in general. It can also include the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, Sponsor (commercial), sponsorship, communication, public relations, social media, customer journey and Promotion (marketing), promotion. MC are made up of the marketing mix which is made up of the 4 Ps: Price, Promotion, Place and Product, for a business selling goods, and made up of 7 Ps: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, product sales, branding, advertising campaigns, events, and online pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gautam Rajadhyaksha
Gautam Rajadhyaksha (16 September 1950 – 13 September 2011) was one of India's leading fashion photographers, and was based in Mumbai, India. He was one of India's best known celebrity portraitists, having photographed almost all the icons of the Indian film industry. Personal life and education Born in Mumbai, Rajadhyaksha was educated at St. Xavier's High School, Fort, and obtained his degree in chemistry at St. Xavier's College, Mumbai, where he later also taught for two years.Portrait of a portraitist Derek Bose – '''', 15 June 2003. He is a cousin of noted novelist |
Consulting Firms Established In 1969
A consultant (from "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations). Consulting services generally fall under the domain of professional services, as contingent work. The Harvard Business School defines a consultant as someone who advises on "how to modify, proceed in, or streamline a given process within a specialized field". Subject-matter expert vs. consultant According to ''Institute of Management Consultants USA'', "The value of a consultant s compared to a subject-matter expert (SME)is to be able to correctly diagnose and effectively transform an often ill-defined problem and apply information, resources and processes to create a workable and usable solution. Some experts are good consultants and vice versa, some are neither, few are both." Another differentiation would be that a consultant sells advi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Companies Established In 1969
Indian or Indians may refer to: Associated with India * of or related to India ** Indian people ** Indian diaspora ** Languages of India ** Indian English, a dialect of the English language ** Indian cuisine Associated with indigenous peoples of the Americas * Indigenous peoples of the Americas ** First Nations in Canada ** Native Americans in the United States ** Indigenous peoples of the Caribbean ** Indigenous languages of the Americas Places * Indian, West Virginia, U.S. * The Indians, an archipelago of islets in the British Virgin Islands Arts and entertainment Film * ''Indian'' (film series), a Tamil-language film series ** ''Indian'' (1996 film) * ''Indian'' (2001 film), a Hindi-language film Music * Indians (musician), Danish singer Søren Løkke Juul * "The Indian", an unreleased song by Basshunter * "Indian" (song), by Sturm und Drang, 2007 * "Indians" (song), by Anthrax, 1987 * Indians, a song by Gojira from the 2003 album '' The Link'' Other uses ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies Based In Mumbai
A company, abbreviated as co., is a legal entity representing an association of legal people, whether natural, juridical or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Over time, companies have evolved to have the following features: "separate legal personality, limited liability, transferable shares, investor ownership, and a managerial hierarchy". The company, as an entity, was created by the state which granted the privilege of incorporation. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is to generate sales, revenue, and profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duties according to the publicly declared incorporation pu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian Subsidiaries Of Foreign Companies
Indian or Indians may refer to: Associated with India * of or related to India ** Indian people ** Indian diaspora ** Languages of India ** Indian English, a dialect of the English language ** Indian cuisine Associated with indigenous peoples of the Americas * Indigenous peoples of the Americas ** First Nations in Canada ** Native Americans in the United States ** Indigenous peoples of the Caribbean ** Indigenous languages of the Americas Places * Indian, West Virginia, U.S. * The Indians, an archipelago of islets in the British Virgin Islands Arts and entertainment Film * ''Indian'' (film series), a Tamil-language film series ** ''Indian'' (1996 film) * ''Indian'' (2001 film), a Hindi-language film Music * Indians (musician), Danish singer Søren Løkke Juul * "The Indian", an unreleased song by Basshunter * "Indian" (song), by Sturm und Drang, 2007 * "Indians" (song), by Anthrax, 1987 * Indians, a song by Gojira from the 2003 album '' The Link'' Other uses ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing Companies Of India
Digital usually refers to something using discrete digits, often binary digits. Businesses *Digital bank, a form of financial institution *Digital Equipment Corporation (DEC) or Digital, a computer company *Digital Research (DR or DRI), a software company Computing and technology Hardware *Digital electronics, electronic circuits which operate using digital signals **Digital camera, which captures and stores digital images ***Digital versus film photography **Digital computer, a computer that handles information represented by discrete values **Digital recording, information recorded using a digital signal Socioeconomic phenomena *Digital culture, the anthropological dimension of the digital social changes *Digital divide, a form of economic and social inequality in access to or use of information and communication technologies *Digital economy, an economy based on computing and telecommunications resources *Digital rights, legal rights of access to computers or the Internet Oth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Service
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired except for limited liability company. The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. A distinction is made in law and public offices between the term business and a company (such as a corporation or cooperative). Colloquially, the terms are used interchangeably. Corporations are distinct from sole proprietors and partnerships. Corporations are separate and unique legal entities from their shareholders; as such they provide limited liability for their owners and members. Corporat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Standard
''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international business and trade, information on financial quotations, corporate governance, and a range of other financial news, opinions and insights. The main English-language edition comes from 12 regional centres: Mumbai, New Delhi, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi, and reaches readers in over 1,000 towns and cities across India. History The newspaper's initial owner had been the Kolkata-based ABP Group. Circulation was rising, but losses were rising, possibly to above Rs 50 crore, and ABP could not support it. ABP hoped that the government would allow the ''Financial Times'' to take an equity stake in Business Standard Limited and bring in funds. In 1997, ''Business Ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geoff Cottrill
Geoffrey Cottrill (born July 4, 1963) is an American marketer who most recently served as Chief Brand & Games Officer at Topgolf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the musical artist Clairo. Career Cottrill most recently served as Chief Brand & Games Officer at Topgolf which he retired from in March 2025. He is also the co-founder of MARVIN. Cottrill was also a vice president at Starbucks Entertainment Hear Music in Seattle, Washington. Between 2007 and 2016, he was chief marketing officer of Converse, a subsidiary of Nike, Inc. In 2014, he was appointed vice-chair of the Grammy Foundation, a non-voting philanthropic organization dedicated to raising money for music preservation and music education. The organization created the Music Educator of the Year Award. Between 2015 and 2017, he was president of American operations at MullenLowe Group. In 2010, he was named one of ''Brandweek'''s "Marketers of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Design
Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments. Definition "Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like business growth, health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions." The traditional concept of design is mainly associated with artistic work. The addition of the term strategic expands ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
