|
Personal Selling
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a Sales, sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process. The sales process can be used in face-to-face encounters and in telemarketing. Definition Personal selling can be defined as "the process of person-to-person communication between a salesperson and a prospective customer, in which the former learns about the customer's needs and seeks to satisfy those needs by offering the customer the opportunity to buy something of value, such as a good or service". The term may also be used to describe a situation where a company uses a sales force as one of the main ways it communicates with customers. Brief history The earliest forms of exchange involved bartering systems. However, the advent of coinage enabled exchange to occur more ef ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ji Sheng-Peddler
Ji may refer to: Names and titles * Ji (surname), the pinyin romanization of several distinct Chinese surnames * Ji (Korean name), a Korean surname and element in given names (including lists of people with the name) * -ji, an honorific used as a suffix in many languages of India * J.I the Prince of N.Y, American rapper J.I. * Hou Ji, Ji (or Hou Ji), the legendary founder of the Zhou dynasty Places in China * Jì (冀), pinyin abbreviation for the province of Hebei * Jí (吉), pinyin abbreviation for the province of Jilin * Ji (state in modern Beijing), an ancient Chinese state * Ji (state in modern Shandong) * Ji City (other), several places * Ji County (other), several places * Ji Prefecture (Shandong), a prefecture in imperial China * Ji Province, one of the Nine Provinces of ancient China * Ji River, either of two former rivers Organizations * Jamaat-e-Islami (other), several organizations * Jemaah Islamiyah (JI), a Southeast Asian militant Islam ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Steve Jobs Presentation 1
Steve is a masculine given name, usually a short form (hypocorism) of Steven or Stephen. Notable people A–D * Steve Abbott (other), several people * Steve Abel (born 1970), New Zealand politician * Steve Adams (other), several people * Steve Addabbo, American record producer, songwriter and audio engineer * Steve Agee (born 1969), American comedian, actor, writer and musician * Steve Agnew (born 1965), English football coach and former professional football player * Steve Alaimo (1939–2024), American singer, record & TV producer, label owner * Steve Albini (1961–2024), American musician, record producer, audio engineer, and music journalist * Steve Allen (1921–2000), American television personality, musician, composer, comedian and writer * Steve Allrich, American screenwriter and painter * Steve Alten (born 1959), American science-fiction author * Steve Anthony (born 1959), Canadian former broadcaster * Steve Anthony (wrestler) (born 1977), Am ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behaviour
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the Purchasing, purchase, Utility, use and disposal of goods and services. It encompasses how the consumer's emotions, Attitude (psychology), attitudes, and Preference (economics), preferences affect Buyer decision process, buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an Interdisciplinarity, interdisciplinary social science that blends elements from psychology, sociology, Social Anthropology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Management
Advertising management is how a company carefully plans and controls its advertising to reach its ideal customers and convince them to buy. Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. Corporate advertising refers to paid messages designed to communicate the corporation's values to influence public opinion. Yet other types of advertising such as not-for-profit advertising and political advertising present special challenges that require different strategies and approaches. Advertising management is a complex process that involves making many layered decisions including developing advertising strategies, setting an advertising budget, setting advertising objectives, determining the target market, media strategy (which involves media planning), developing th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Account-based Marketing
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations. Background and differences with traditional business marketing In the marketing of complex business propositions, account-based marketing plays a key role in expanding business within existing customer accounts (where, for example, wider industry marketing would not be targeted enough to appeal to an existing customer). In scenarios where the initial sale has taken several months, it is reported that account-based marketing delivers an increase in the long-term value of the customer. ABM can also be applied to key prospect accounts in support of the first sale. For example, Northrop Grumman employed ABM to aid in the completion of a suc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Rawleigh Man
''The'' is a grammatical article in English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the most frequently used word in the English language; studies and analyses of texts have found it to account for seven percent of all printed English-language words. It is derived from gendered articles in Old English which combined in Middle English and now has a single form used with nouns of any gender. The word can be used with both singular and plural nouns, and with a noun that starts with any letter. This is different from many other languages, which have different forms of the definite article for different genders or numbers. Pronunciation In most dialects, "the" is pronounced as (with the voiced dental fricative followed by a schwa) when followed by a consonant sound, and as (homophone of the archaic pronoun ''thee' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Imperative Verb
The imperative mood is a grammatical mood that forms a command or request. The imperative mood is used to demand or require that an action be performed. It is usually found only in the present tense, second person. They are sometimes called ''directives'', as they include a feature that encodes directive force, and another feature that encodes modality of unrealized interpretation. An example of a verb used in the imperative mood is the English phrase "Go." Such imperatives imply a second-person subject (''you''), but some other languages also have first- and third-person imperatives, with the meaning of "let's (do something)" or "let them (do something)" (the forms may alternatively be called cohortative and jussive). Imperative mood can be denoted by the glossing abbreviation . It is one of the irrealis moods. Formation Imperative mood is often expressed using special conjugated verb forms. Like other finite verb forms, imperatives often inflect for person and numbe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Call To Action (marketing)
Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way. Definition In marketing, a ''call to action'' (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". Other types of calls to action might provide consumers with strong reasons for purchasing immediately, such an offer that is only available for a limited time (e.g. 'Offer must expire soon'; 'Limited stocks available') or a special deal usually accompanied by a time constraint (e.g. 'Order before midnight to receive a gift with your order'; 'Two for the price of one for first 50 callers only'). The key to a powerful call to action is to provide consu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A French Itinerant Medicine Vendor On Stage Selling His Ware Wellcome L0032279
A, or a, is the first letter and the first vowel letter of the Latin alphabet, used in the modern English alphabet, and others worldwide. Its name in English is '' a'' (pronounced ), plural ''aes''. It is similar in shape to the Ancient Greek letter alpha, from which it derives. The uppercase version consists of the two slanting sides of a triangle, crossed in the middle by a horizontal bar. The lowercase version is often written in one of two forms: the double-storey and single-storey . The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children, and is also found in italic type. In English, '' a'' is the indefinite article, with the alternative form ''an''. Name In English, the name of the letter is the ''long A'' sound, pronounced . Its name in most other languages matches the letter's pronunciation in open syllables. History The earliest known ancestor of A is ''aleph''—the first letter of the Phoenician ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
