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Cut (advertisement)
''Cut'' is a British advertising campaign launched in 2009 by the charitable organisation Women's Aid to promote awareness of domestic violence. The campaign was created by advertising agency Grey London, and centres on a 120-second commercial starring Keira Knightley. The commercial was supported by poster and online components. ''Cut'' was directed by Joe Wright and produced by Dominic Delaney. Post-production work was handled by Big Buoy and Prime Focus. The campaign drew a significant amount of media attention, especially after advertising approval body Clearcast prohibited the short film from appearing on even post- watershed television, due to several particularly violent scenes. The title of the piece refers to the filmmaking practice of cutting. Sequence ''Cut'' opens with a young actress, played by Keira Knightley, leaving the set after a day's work. The actress drives home, wiping off her make-up in the car. When she arrives at her apartment, she calls to her boyfr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper Advertisement
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports, art, and science. They often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely. Newspapers developed in the 17th c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cut (transition)
In the post-production process of film editing and video editing, a cut is an abrupt, but usually trivial film transition from one sequence to another. It is synonymous with the term ''edit'', though "edit" can imply any number of transitions or effects. The cut, dissolve (film), dissolve, and wipe (transition), wipe serve as the three primary transitions. The term refers to the physical action of cutting film or videotape, but also refers to a similar edit performed in software; it has also become associated with the resulting visual "break". History Due to the short length of early film stock, Film splicer, splicing was necessary to join together segments into long-form. Actuality films, Actuality director (film), directors spliced together reels prior to Shot (film), shooting to record for longer periods of time. Narrative directors, on the other hand, preferred shooting for shorter lengths, editing together shot footage. In either case, film was cut (and subsequently joining t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Advertisement
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, although extended versions, commonly running for up to 45, 60 or more minutes, are termed " informercials" because they delve deeper into detailed information on and stories about commercial product or service offerings. The United States Federal Communications Commission (FCC), established under the Communications Act of 1934, regulates commercial broadcasting, and the laws regarding remain relatively unchanged from the Radio Act of 1927. In 2015, radio accounted for 7.8% of total U.S. media expenditures. History Commercial advertising by audi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways, or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford the greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are another common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are in a smaller format and are viewed primarily by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspaper Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PR Newswire
PR Newswire is a distributor of press releases headquartered in Chicago. The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years. The business was eventually sold to Western Union and then United Newspapers of London. In December 2015, Cision Inc. announced it would acquire the company. On January 1, 2021, Cision formally merged PR Newswire into the company. History PR Newswire was founded in March 1954 by Herbert Muschel, who ran the business from his town house in New York City for the first 15 years of its operation. The company used telecommunications lines and teleprinters owned by Western Union to distribute content to a dozen news organizations in New York. Its first customer was Trans World Airlines. In 1963, Muschel recruited David Steinberg of the New York Herald Tribune to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Euro
The euro (currency symbol, symbol: euro sign, €; ISO 4217, currency code: EUR) is the official currency of 20 of the Member state of the European Union, member states of the European Union. This group of states is officially known as the euro area or, more commonly, the eurozone. The euro is divided into 100 1 euro cent coin, euro cents. The currency is also used officially by the institutions of the European Union, by International status and usage of the euro, four European microstates that are not EU members, the British Overseas Territory of Akrotiri and Dhekelia, as well as unilaterally by Montenegro and Kosovo. Outside Europe, a number of special territories of EU members also use the euro as their currency. The euro is used by 350 million people in Europe and additionally, over 200 million people worldwide use currencies pegged to the euro. It is the second-largest reserve currency as well as the second-most traded currency in the world after the United Sta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Feminist
Feminism is a range of socio-political movements and ideology, ideologies that aim to define and establish the political, economic, personal, and social gender equality, equality of the sexes. Feminism holds the position that modern societies are patriarchal—they prioritize the male point of view—and that women are treated unjustly in these societies. Efforts to change this include fighting against gender stereotypes and improving educational, professional, and interpersonal opportunities and outcomes for women. Originating in late 18th-century Europe, feminist movements have campaigned and continue to campaign for women's rights, including the right to Women's suffrage, vote, Nomination rules, run for public office, Right to work, work, earn gender pay gap, equal pay, Right to property, own property, Right to education, receive education, enter into contracts, have equal rights within marriage, and maternity leave. Feminists have also worked to ensure access to contr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including '' Autocar'', '' What Car?'' and '' PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading executives from the adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cut!
In the post-production process of film editing and video editing, a cut is an abrupt, but usually trivial film transition from one sequence to another. It is synonymous with the term ''edit'', though "edit" can imply any number of transitions or effects. The cut, dissolve, and wipe serve as the three primary transitions. The term refers to the physical action of cutting film or videotape, but also refers to a similar edit performed in software; it has also become associated with the resulting visual "break". History Due to the short length of early film stock, splicing was necessary to join together segments into long-form. Actuality directors spliced together reels prior to shooting to record for longer periods of time. Narrative directors, on the other hand, preferred shooting for shorter lengths, editing together shot footage. In either case, film was cut (and subsequently joining the cut segments) to remove excess footage, focusing attention on significant elements. The c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Nom ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''signatures''. In Germany they are ''claims''. In the Netherlands and Italy, they are ''pay offs'' or ''pay-off''. Organizational us ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
