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Council For Research Excellence
The Council for Research Excellence (CRE) was an independent research group created in 2005 and funded by Nielsen, with a mandate to advance the knowledge and practice of audience measurement methodology. It was shut down in 2017. The CRE identified specific methodological research projects, selected research providers and reported the findings to Nielsen's client base. The organization had numerous working committees including: Big Data, Digital Research, Education, Local Measurement, Media Consumption & Engagement, Return Path Measurement, ROI, Sample Quality and Social Media. CRE was headquartered in New York City. The CRE was composed of senior-level industry researchers representing advertisers, broadcast networks, basic cable networks, broadcast syndication companies, local television stations and industry trade associations. CRE members represented a broad cross-section of companies such as NBC Universal, Univision, CBS Corporation, Turner Broadcasting System, Inc., R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nielsen N
Nielsen may refer to: Business * Nielsen Gallery, an American commercial art gallery * Nielsen Holdings, global information, data, and measurement company ** Nielsen Corporation, a marketing research firm ** Nielsen Audio, formerly Arbitron, which measures radio listenership ** Nielsen Broadcast Data Systems, a service also known as BDS that tracks monitored radio, television, and internet airplay of songs ** Nielsen Media Research, the company that creates the Nielsen ratings *** Nielsen ratings, a rating system used to gauge audience measurement of television programming habits in the United States * Nielsen Norman Group, a computer user interface and user experience consulting firm Other uses * Nielsen (surname), including a list of people * Nielsen (crater), a lunar impact crater on the Oceanus Procellarum * Nielsen–Olesen vortex, a point-like object localized in two spatial dimensions or a classical solution of field theory with the same property * Nielsen fixed-po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisers
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Networks
A terrestrial network (or broadcast network in the United States) is a group of radio stations, television stations, or other electronic media outlets, that form an agreement to air, or broadcast, content from a centralized source. For example, ( U.S.), (Canada), the ( UK), the ( Australia), (Germany), (South Korea), and NHK ( Japan) are TV networks that provide programming for local terrestrial television station affiliates to air using signals that can be picked up by the home television sets of local viewers. Networks generally, but not always, operate on a national scale; that is, they cover an entire country. Streaming media, Internet radio, and webcasting are sometimes considered forms of broadcasting despite the lack of terrestrial stations; its practitioners may also be called "broadcasters" or even "broadcast networks". American networks AT&T's "WEAF Chain" Following the introduction of radio broadcasting in the early 1920s, the American Telephone and Te ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Basic Cable
Cable television first became available in the United States in 1948. By 1989, 53 million U.S. households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. with Data by SNL Kagan shows that about 58.4% of all American homes subscribe to basic cable television services. Most cable viewers in the U.S. reside in the suburbs and tend to be middle class; cable television is less common in low income, urban, and rural areas. According to reports released by the Federal Communications Commission, traditional cable television subscriptions in the US peaked around the year 2000, at 68.5 million total subscriptions. Since then, cable subscriptions have been in slow decline, dropping to 54.4 million subscribers by December 2013. Some telephone service providers have started offering television, reaching to 11.3 million video subscribers as of December 2013. History First systems It is claimed that the first cable television system in the Unit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Broadcast Syndication
Broadcast syndication is the practice of leasing the right to broadcasting television shows and radio programs to multiple television stations and radio stations, without going through a broadcast network. It is common in the United States where broadcast programming is scheduled by television networks with local independent affiliates. Syndication is less widespread in the rest of the world, as most countries have centralized networks or television stations without local affiliates. Shows can be syndicated internationally, although this is less common. Three common types of syndication are: ''first-run'' syndication, which is programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication; ''off-network'' syndication (colloquially called a " rerun"), which is the licensing of a program whose first airing was on network TV or in some cases, first-run syndication;Campbell, Richard, Christopher R. Martin, and Bettina ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television Stations
A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth's surface to any number of tuned receivers simultaneously. Overview Most often the term "television station" refers to a station which broadcasts structured content to an audience or it refers to the organization that operates the station. A terrestrial television transmission can occur via analog television signals or, more recently, via digital television signals. Television stations are differentiated from cable television or other video providers in that their content is broadcast via terrestrial radio waves. A group of television stations with common ownership or affiliation are known as a TV network and an individual station within the network is referred to as O&O or affiliate, respectively. Because television station signals u ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Associations
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence public policy in a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
NBCUniversal
NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States. NBCUniversal is primarily involved in the media and entertainment industry. The company is named for its two most significant divisions, the National Broadcasting Company (NBC) – one of the United States' Big Three television networks – and the major Hollywood film studio Universal Pictures. It also has a significant presence in broadcasting through a portfolio of domestic and international properties, including USA, Syfy, Bravo, E!, Telemundo ( Spanish), Universal Kids, and the streaming service Peacock. Via its Universal Parks & Resorts division, NBCUniversal is also the third-largest operator of amusement parks in the world. Since 2018, its sister company under Comcast's control, Sky Group Limited, holds its media and telecommunication assets. N ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Univision
Univision () is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes telenovelas and other drama series, sports, sitcoms, reality and variety series, news programming, and imported Spanish-language feature films. Univision is headquartered in Midtown Manhattan, New York City, and has its major studios, production facilities, and business operations based in Doral, Florida (near Miami). Univision is available on pay television providers throughout most of the United States, with local stations in over 60 markets with large Latin American communities. Most of these stations air full local newscasts and other local programming in addition to network shows; in major markets such as Los Angeles, Miami, and New York City, the local newscasts carried by the network's owned-and-operated stations are equal ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CBS Corporation
The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and television production. It was one of the two companies formed from the December 31, 2005 spin-off of the Viacom assets of the original Viacom, as founded by Ralph Baruch in 1952 as CBS Television Film Sales. It was one of two companies which succeeded the original incarnation of Viacom, alongside the second incarnation of Viacom; both were controlled by National Amusements, a theater company controlled by billionaire Sumner Redstone. The spin-off was structured so that CBS Corporation would be the legal successor to the first Viacom, with the second Viacom being an entirely separated company. CBS Corporation comprised the over-the-air television ( CBS and The CW) broadcasting, television production and distribution, publishing, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Turner Broadcasting System
Turner Broadcasting System, Inc. (alternatively known as Turner Entertainment Networks from 2019 until 2022) was an American television and media conglomerate. Founded by Ted Turner and based in Atlanta, Georgia, it merged with Time Warner (later WarnerMedia) on October 10, 1996. As of April 2022, its assets are now owned by Warner Bros. Discovery (WBD). The headquarters of Turner's properties are largely located at the CNN Center in Downtown Atlanta, and the Turner Broadcasting campus off Techwood Drive in Midtown Atlanta, which also houses Turner Studios. Some of their operations are housed within WBD's corporate and global headquarters inside 30 Hudson Yards in Manhattan's West Side district, and at 230 Park Avenue South in Midtown Manhattan, both in New York City, respectively. Turner is known for several pioneering innovations in U.S. multichannel television, including its satellite uplink of local Atlanta independent station WTCG channel 17 as TBS—one of the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Advertising Bureau (US)
The Radio Advertising Bureau (or RAB) is a membership organization for radio stations and others in the US radio industry The "radio industry" is a generic term for any companies or public service providers who are involved with the broadcast of radio stations or ancillary services. Radio broadcasters can be broken into at least two different groups: Public service ... dating back to 1950. Its original purpose was to highlight radio's importance in the wake of the rapid rise of television in the 1950s. In the mid-1960s, RAB partnered with the Clio Awards and created a category for best radio advertising each year. The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium. External links * Refer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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