The Radio Advertising Bureau (or RAB) is a membership organization for

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

s and others in the US

radio industry The "radio industry" is a generic term for any companies or public service providers who are involved with the Broadcasting, broadcast of radio stations or ancillary services. Radio broadcasters can be broken into at least two different groups: ...

dating back to 1950. Its original purpose was to highlight radio's importance in the wake of the rapid rise of television in the 1950s. In the mid-1960s, RAB partnered with the

Clio Awards The Clio Awards, also simply known as The Clios, is an annual award program that recognizes innovation and creative excellence in advertising, design, and communication, as judged by an international panel of advertising professionals. The award ...

and created a category for best radio advertising each year. The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.

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Advertising organizations Advertising in the United States Radio organizations in the United States {{radio-org-stub