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Copy Testing
Copy testing is a specialized field of marketing research, that determines an advertisement's effectiveness based on consumer responses, feedback, and behavior. Also known as pre-testing, it might address all media channels including television, print, radio, outdoor signage, internet, and social media. Automated Copy Testing is a specialized type of digital marketing specifically related to digital advertising. This involves using software to deploy copy variations of digital advertisements to a live environment and collecting data from real users. These automated copy tests will generally use a Z-test to determine the statistical significance of results. If a specific ad variation out performs the baseline in the copy test, to a desired level of statistical significance, this new copy variation should be used by the marketer. Features In 1982, a consortium of 21 leading advertising agencies — including N. W. Ayer, D’Arcy, Grey, McCann Erickson, Needham Harper & Steer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative data, qualitative and quantitative data, quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves employing a data-driven marketing approach to specify the data required to address these issues, then designing the method for collecting information and implementing the data collection process. After analyzing the collected data, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business process, business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically with marketing pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Attention
Attention or focus, is the concentration of awareness on some phenomenon to the exclusion of other stimuli. It is the selective concentration on discrete information, either subjectively or objectively. William James (1890) wrote that "Attention is the taking possession by the mind, in clear and vivid form, of one out of what seem several simultaneously possible objects or trains of thought. Focalization, concentration, of consciousness are of its essence." Attention has also been described as the allocation of limited cognitive processing resources. Attention is manifested by an attentional bottleneck, in terms of the amount of data the brain can process each second; for example, in human vision, less than 1% of the visual input data stream of 1MByte/sec can enter the bottleneck, leading to inattentional blindness. Attention remains a crucial area of investigation within education, psychology, neuroscience, cognitive neuroscience, and neuropsychology. Areas of activ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Pretesting (research)
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject. Questionnaires Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or a bad questionnaire format can make the survey results valueless, as they may not accurately reflect the views and opinions of the participants. Different methods can be useful for checking a questionnaire and making sure it is accurately capturing the intended information. Initial advice may include: * con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Engagement (marketing)
Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service through custo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Brand Preference
One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents which brands are preferred under assumptions of equality in price and availability. In layman's terms, brand preference relates to the psychological phenomenon where people have 'a favourite brand.' This can be driven by factors including a preference for the taste of the product or other sensory qualities; because the packaging may be appealing, or because the product was recommended by another. This is not an exhaustive list. More complicated factors can include emotional sentimentality (for example, positive nostalgic memories); affiliation with a product's source of origin, and other socioeconomic or political considerations. There is no reason any of the aforementioned must stand alone and combinations thereof are common. Purpose Measures of brand preference attempt to quantify the impact of marketing activities in the hearts and minds of customers and potenti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from Generic brand, generic or store brands. The practice of branding—in the original literal sense of marking by burning—is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding and branded slaves as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic person ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Brand Awareness
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of the two key components of brand knowledge, as defined by the associative network memory model. It plays a vital role in Consumer Behaviour, consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to the purchasing process because buying decisions cannot begin unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for a purchase to happen. Creating brand awareness is the main step in advertising a new product or revitalising an old one. Brand awareness consists of two components: brand recall and brand recognition. Several studies have shown that these two components operate i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Advertising Research
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign. History The highlighted events of the history of advertising research include: 1879 – N. W. Ayer conducts custom research in an attempt to win the advertising business of Nichols-Shepard Co., a manufacturer of agricultural machinery.Honomichl p.173 1895 – Harlow Gale of the University of Minnesota mails questionnaires to gather opinions about advertising from the public. 1900s – George B. Waldron conducts qualitative research for Mahin’s Advertising Agency. 1910s – 1911 can be considered the year marketing research becomes an industry. That year, J. George Frederick leaves his position as editor of ''Printers' Ink'' to begin his research company, the Business Bourse with clients such as General Electric and the Texas Co. Also i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Rita Kirk
Rita may refer to: People * Rita (given name) * Rita (Indian singer) (born 1984) * Rita (Israeli singer) (born 1962) * Rita (Japanese singer) * Eliza Humphreys (1850–1938), wrote under the pseudonym Rita Places * Djarrit, also known as Rita, a community in the Marshall Islands * 1180 Rita, an asteroid * Rita, West Virginia * Santa Rita, California (other), several places Film, television, and theater * ''Rita'' (1959 film), an Australian television play * ''Rita'' (2009 Italian film), an Italian film * ''Rita'' (2009 Indian film), a Marathi film directed by Renuka Shahane * ''Rita'' (2024 Guatemalan film), Guatemalan dark fantasy film * ''Rita'' (2024 Spanish film), an upcoming Spanish drama film * ''Rita'' (TV series), a Danish television show * RITA Award, an award for romantic fiction * '' Educating Rita'', a 1980 stage play by Willy Russel ** ''Educating Rita'' (film), a 1983 British film based on that play *Rita Oberoi, fictional character in the 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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Stroop Effect
In psychology, the Stroop effect is the delay in reaction time between neutral and incongruent stimuli. The effect has been used to create a psychological test (the Stroop test) that is widely used in clinical practice and investigation. A basic task that demonstrates this effect occurs when there is an incongruent mismatch between the word for a color (e.g., ''blue'', ''green'', or ''red'') and the font color it is printed in (e.g., the word ''red'' printed in a blue font). Typically, when a person is asked to name the font color for each word in a series of words, they take longer and are more prone to errors when words for colors are printed in incongruous font colors (e.g., it generally takes longer to say "blue" in response to the word ''red'' in a blue font, than in response to a neutral word of the same length in a blue font, like ''kid''). The effect is named after John Ridley Stroop, who first published the effect in English in 1935. The effect had previously been publi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |