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Copy (written)
In publishing, advertising and related fields, copy is written material, in contrast to photographs or other elements of layout, in books, magazines, newspapers and advertising. In advertising, the term "copy" means the output of copywriters, who are employed to write material which encourages consumers to buy goods or services. In newspapers and magazines, '' body copy'' (''q.v.'') is the main article or text that writers are responsible for, in contrast with ''display copy'', accompanying material such as headlines and captions, which are usually written by copy editors or sub-editors. In books, it means the text (manuscript, typescript) as written by the author, which the copy editor then prepares for typesetting and printing. This is also referred to as ''editorial copy'', which is said to have two subdivisions, the body copy and the adjuncts to the body copy. The term's usage can be demonstrated in the way an editor decides to embed an advertising material directly into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribution of Printing, printed works, such as books, comic books, newspapers, and magazine, magazines to the public. With the advent of digital information systems, the scope has expanded to include electronic publishing, digital publishing such as E-book, e-books, Magazines, digital magazines, Electronic publishing, websites, social media, music, and video game publisher, video game publishing. The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson PLC, Pearson, Penguin Random House, and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and Academi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Copy Editing
Copy editing (also known as copyediting and manuscript editing) is the process of revising written material (" copy") to improve quality and readability, as well as ensuring that a text is free of errors in grammar, style, and accuracy. '' The Chicago Manual of Style'' states that manuscript editing encompasses "simple mechanical corrections (mechanical editing) through sentence-level interventions (linear editing) to substantial remedial work on literary style and clarity, disorganized passages, baggy prose, muddled tables and figures, and the like (substantive editing)". In the context of print publication, copy editing is done before typesetting and again before proofreading. Outside traditional book and journal publishing, the term "copy editing" is used more broadly, and is sometimes referred to as proofreading; the term sometimes encompasses additional tasks. Although copy editors are generally expected to make simple revisions to smooth awkward passages, they do not hav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publishing
Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribution of Printing, printed works, such as books, comic books, newspapers, and magazine, magazines to the public. With the advent of digital information systems, the scope has expanded to include electronic publishing, digital publishing such as E-book, e-books, Magazines, digital magazines, Electronic publishing, websites, social media, music, and video game publisher, video game publishing. The commercial publishing industry ranges from large multinational conglomerates such as News Corp, Pearson PLC, Pearson, Penguin Random House, and Thomson Reuters to major retail brands and thousands of small independent publishers. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing, and Academi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designer (as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Font
In metal typesetting, a font is a particular size, weight and style of a ''typeface'', defined as the set of fonts that share an overall design. For instance, the typeface Bauer Bodoni (shown in the figure) includes fonts " Roman" (or "regular"), "" and ""; each of these exists in a variety of sizes. In the digital description of fonts ( computer fonts), the terms "font" and "typeface" are often used interchangeably. For example, when used in computers, each style is stored in a separate digital font file. In both traditional typesetting and computing, the word "font" refers to the delivery mechanism of an instance of the typeface. In traditional typesetting, the font would be made from metal or wood type: to compose a page may require multiple fonts from the typeface or even multiple typefaces. Spelling and etymology The word ''font'' (US) or ''fount'' (traditional UK, CAN; in any case pronounced ) derives from Middle French ''fonte'', meaning "cast iron". The term re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Editing
Editing is the process of selecting and preparing written language, written, Image editing, visual, Audio engineer, audible, or Film editing, cinematic material used by a person or an entity to convey a message or information. The editing process can involve correction, condensation, organization, and many other modifications performed with an intention of producing a correct, consistent, accurate and complete piece of work. The editing process often begins with the author's idea for the work itself, continuing as a collaboration between the author and the editor as the work is created. Editing can involve creative skills, human relations and a precise set of methods. Practicing editing can be a way to reduce language error in future literature works.Diab, N. M. (2010). Effects of peer-versus self-editing on students' revision of language errors in revised drafts. ''System'', ''38''(1), 85–95. There are various editorial positions in publishing. Typically, one finds edit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Printing
Printing is a process for mass reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder and the Cylinders of Nabonidus. The earliest known form of printing as applied to paper was woodblock printing, which appeared in China before 220 AD for cloth printing. However, it would not be applied to paper until the seventh century.Shelagh Vainker in Anne Farrer (ed), "Caves of the Thousand Buddhas", 1990, British Museum publications, Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg in the 15th century. The technology of printing played a key role in the development of the Renaissance and the Scientific Revolution and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses. History Woodblock printing Woodblo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Typesetting
Typesetting is the composition of text for publication, display, or distribution by means of arranging physical ''type'' (or ''sort'') in mechanical systems or '' glyphs'' in digital systems representing '' characters'' (letters and other symbols).Dictionary.com Unabridged. Random House, Inc. 23 December 2009Dictionary.reference.com/ref> Stored types are retrieved and ordered according to a language's orthography for visual display. Typesetting requires one or more fonts (which are widely but erroneously confused with and substituted for typefaces). One significant effect of typesetting was that authorship of works could be spotted more easily, making it difficult for copiers who have not gained permission. Pre-digital era Manual typesetting During much of the letterpress era, movable type was composed by hand for each page by workers called compositors. A tray with many dividers, called a case, contained cast metal '' sorts'', each with a single letter or symbol, bu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manuscript
A manuscript (abbreviated MS for singular and MSS for plural) was, traditionally, any document written by hand or typewritten, as opposed to mechanically printed or reproduced in some indirect or automated way. More recently, the term has come to be understood to further include ''any'' written, typed, or word-processed copy of an author's work, as distinguished from the rendition as a printed version of the same. Before the arrival of prints, all documents and books were manuscripts. Manuscripts are not defined by their contents, which may combine writing with mathematical calculations, maps, music notation, explanatory figures, or illustrations. Terminology The word "manuscript" derives from the (from , hand and from , to write), and is first recorded in English in 1597. An earlier term in English that shares the meaning of a handwritten document is "hand-writ" (or "handwrit"), which is first attested around 1175 and is now rarely used. The study of the writing ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of interest to Consumer, consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement. Commercial advertisements often seek to generate increased Consumption (economics), consumption of their products or services through "Branding (promotional), branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as Direct marketing, direct-response advertising. Non-commercial entities that advertise more than consumer products or services include Political party, political parties, Interest group, interest groups, Religious organization, religious o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Photo Caption
Photo captions, also known as cutlines, are a few lines of text used to explain and elaborate on published photographs. In some cases captions and cutlines are distinguished, where the caption is a short (usually one-line) title/explanation for the photo, while the cutline is a longer, prose block under the caption, generally describing the photograph, giving context, or relating it to the article. Captions more than a few sentences long are often referred to as a "copy block". They are a type of display copy. Display copy also includes headlines and contrasts with "body copy", such as newspaper articles and magazines. Captions can also be generated by automatic image captioning software. References See also *''The Art of Editing,'' by Floyd K. krishno Chandro Barmon. Brooks {{DEFAULTSORT:Photo Caption Copy editing News design Photojournalism ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Headline
The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents. The large type ''front page headline'' did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines. It is sometimes termed a news ''hed'', a deliberate misspelling that dates from production flow during hot type days, to notify the composing room that a written note from an editor concerned a headline and should not be set in type. Headlines in English often use a set of grammatical rules known as '' headlinese'', designed to meet stringent space requirements by, for example, leaving out forms of the verb "to be" and choosing short verbs like "eye" over longer synonyms like "consider". Production A headline's purpose is to quickly and briefly draw attention to the story. It is generally written by a copy editor, but may also be written by the writer, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
