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Computational Neuroaesthetics
Computational neuroaesthetics is the discipline that connects neuromarketing, psychology and computer science. It represents the evolution of neuroaesthetics and computational aesthetics and investigates the brain processes of human beings involved during the aesthetic experience. In pursuing this research objective it uses a methodology that integrates the methods and techniques which are typical of neuroscience with those typical of computational science. The visual stimuli observed by people, such as images, are computationally processed to obtain a numerical value of the aesthetic features, such as brightness and hues, which are related to the brain processes of the subjects. In doing so, computational neuroaesthetics overcomes the limits of computational aesthetics, which uses only classical measuring instruments, such as self report scales, to assess the positive emotions experienced by individuals. Areas of application The results that emerge from computational neuro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B Marketing, B2B) or directly to consumers (B2C). Sometimes tasks are contracted to dedicated marketing firms, like a Media agency, media, market research, or advertising agency. Sometimes, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food (e.g. Got Milk?), food from a specific area, or a city or region as a tourism destination. Market orientations are philosophies concerning the factors that should go into market planning. The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitivism (psychology)
In psychology, cognitivism is a theoretical framework for understanding the mind that gained credence in the 1950s. The movement was a response to behaviorism, which cognitivists said neglected to explain cognition. Cognitive psychology derived its name from the Latin ''cognoscere'', referring to knowing and information, thus cognitive psychology is an information-processing psychology derived in part from earlier traditions of the investigation of thought and problem solving. Behaviorists acknowledged the existence of thinking but identified it as a behavior. Cognitivists argued that the way people think impacts their behavior and therefore cannot be a behavior in and of itself. Cognitivists later claimed that thinking is so essential to psychology that the study of thinking should become its own field. However, cognitivists typically presuppose a specific form of mental activity, of the kind advanced by computationalism. Cognitivism has more recently been challenged by po ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gestalt Psychology
Gestalt psychology, gestaltism, or configurationism is a school of psychology and a theory of perception that emphasises the processing of entire patterns and configurations, and not merely individual components. It emerged in the early twentieth century in Austria and Germany as a rejection of basic principles of Wilhelm Wundt's and Edward Titchener's elementalist and structuralist psychology. Gestalt psychology is often associated with the adage, "The whole is greater than the sum of its parts". In Gestalt theory, information is perceived as wholes rather than disparate parts which are then processed summatively. As used in Gestalt psychology, the German word ''Gestalt'' ( , ; meaning "form") is interpreted as "pattern" or "configuration". It differs from Gestalt therapy, which is only peripherally linked to Gestalt psychology. Origin and history Max Wertheimer, Kurt Koffka, and Wolfgang Köhler founded Gestalt psychology in the early 20th century. The dominant view ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Experience
User experience (UX) is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency. Improving user experience is important to most companies, designers, and creators when creating and refining products because negative user experience can diminish the use of the product and, therefore, any desired positive impacts. Conversely, designing toward profitability as a main objective often conflicts with ethical user experience objectives and even causes harm. User experience is subjective. However, the attributes that make up the user experience are objective. Definitions According to Nielsen Norman Group, 'user experience' includes all the aspects of the interaction between the end-user with the company, its services, and its products. The international standard on ''ergonomics of human-system interaction'', ISO 9241, defines user experience as a "user’s perceptions and responses that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phygital
The term immersion marketing or immersive marketing includes traditional advertising, public relations, Word-of-mouth marketing, word-of-mouth advertising, digital marketing, Product sample, samples, coupons, retail partnerships and other ways of surrounding the consumer with a consistent message about a brand.Ed King, "Immersion Branding," ''Turning Point Strategies'', http://www.tpstrategies.com/articles/TPS_Article_Immersion_Br.pdf Immersion marketing envelopes a brand or product or company issue so the marketing, advertising, and public relations departments or representatives work holistically towards delivering the same brand message across multiple distribution channels. Unlike "Shotgun marketing" (communicate the message to anyone who listens), immersive marketing is cheaper and more effective, focusing directly on the customer's needs. Immersion marketing or immersive marketing succeeds engagement marketing, the difference being a huge emphasis on enveloping consumers in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
User Experience Design
User experience design (UX design, UXD, UED, or XD), upon which is the centralized requirements for "User Experience Design Research" (also known as UX Design Research), defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are arou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something – its design. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan may also be considered to be a design (such as in arts and crafts). A design is expected to have a purpose within a specific context, typically aiming to satisfy certain goals and constraints while taking into account aesthetic, functional and experiential considerations. Traditional examples of designs are architectural and engineering drawings, circuit diagrams, sewing patterns, and less tangible artefacts such as business process models.Dictionary meanings in the /dictionary.cambridge.org/dictionary/english/design Cambridge Dictionary of American English at /www. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Color
Color (or colour in English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-our, -or, see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, emission spectra, emission, Reflection (physics), reflection and Transmittance, transmission. For most humans, colors are perceived in the visible light spectrum with three types of cone cells (trichromacy). Other animals may have a different number of cone cell types or have eyes sensitive to different wavelengths, such as bees that can distinguish ultraviolet, and thus have a different color sensitivity range. Animal perception of color originates from different light wavelength or spectral sensitivity in cone cell types, which is then processed by the brain. Colors have perceived properties such as hue, colorfulness (saturation), and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuromarketing
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' Piaget's theory of cognitive development, sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests. Certain companies, particularly those with large-scale ambitions to predict consumer behavior, have invested in their own laboratories, science personnel, or partnerships with academia. Neuromarketing is still an expensive approach; it requires advanced equipment and technology such as magnetic resonance imaging (MRI), motion capture for eye-tracking, and the electroencephalogram. Given the amount of new learnings from neuroscience and marketing research, marketers have begun ap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brightness
Brightness is an attribute of visual perception in which a source appears to be radiating/reflecting light. In other words, brightness is the perception dictated by the luminance of a visual target. The perception is not linear to luminance, and relies on the context of the viewing environment (for example, see White's illusion). Brightness is a subjective sensation of an object being observed and one of the color appearance parameters of many color appearance models, typically denoted as Q. Brightness refers to how much light ''appears to shine'' from something. This is a different perception than lightness, which is how light something appears ''compared to'' a similarly lit white object. The adjective '' bright'' derives from an Old English '' beorht'' with the same meaning via metathesis giving Middle English ''briht''. The word is from a Proto-Germanic ', ultimately from a PIE root with a closely related meaning, *' "white, bright". "Brightness" was formerly used as a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Neuroscience
Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions, and its disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, developmental biology, cytology, psychology, physics, computer science, chemistry, medicine, statistics, and mathematical modeling to understand the fundamental and emergent properties of neurons, glia and neural circuits. The understanding of the biological basis of learning, memory, behavior, perception, and consciousness has been described by Eric Kandel as the "epic challenge" of the biological sciences. The scope of neuroscience has broadened over time to include different approaches used to study the nervous system at different scales. The techniques used by neuroscientists have expanded enormously, from molecular and cellular studies of individual neurons to imaging of sensory, motor and cognitive tasks in the brain. Hist ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
