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Compliance Gaining
Compliance gaining is a term used in the social sciences that encompasses the intentional act of altering another's behavior. Research in this area originated in the field of social psychology, but communication scholars have also provided ample research in compliance gaining. While persuasion focuses on attitudes and beliefs, compliance gaining focuses on behavior. Overview Compliance gaining occurs whenever a person intentionally induces another person to do something that they might have not done otherwise. Compliance gaining and persuasion are related; however, they are not one and the same. Changes in attitudes and beliefs are often the goal in persuasion; compliance gaining seeks to change the behavior of a target. It is not necessary to change a person's attitude or beliefs to gain compliance. For instance, an automobile driver might have positive attitudes towards driving fast. The threat of a speeding ticket from a police officer positioned in a speed trap may gain complia ...
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Social Sciences
Social science is one of the branches of science, devoted to the study of society, societies and the Social relation, relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of society", established in the 19th century. In addition to sociology, it now encompasses a wide array of academic disciplines, including anthropology, archaeology, economics, human geography, linguistics, management science, communication science and political science. Positivism, Positivist social scientists use methods resembling those of the natural sciences as tools for understanding society, and so define science in its stricter Modern science, modern sense. Antipositivism, Interpretivist social scientists, by contrast, may use social critique or symbolic interpretation rather than constructing empirically falsifiable theories, and thus treat science in its broader sense. In modern academic practice, researchers are ...
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Social Psychology
Social psychology is the scientific study of how thoughts, feelings, and behaviors are influenced by the real or imagined presence of other people or by social norms. Social psychologists typically explain human behavior as a result of the relationship between mental states and social situations, studying the social conditions under which thoughts, feelings, and behaviors occur, and how these variables influence social interactions. History Although issues in social psychology have been discussed in philosophy for much of human history, the scientific discipline of social psychology formally began in the late 19th to early 20th century. 19th century In the 19th century, social psychology began to emerge from the larger field of psychology. At the time, many psychologists were concerned with developing concrete explanations for the different aspects of human nature. They attempted to discover concrete cause-and-effect relationships that explained social interactions. ...
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Persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a Classics, classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campa ...
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Gerald Marwell
Gerald Marwell (February 12, 1937 – March 24, 2013) was an American sociologist, social psychologist and behavioral economist. He was most recently Professor of Sociology at New York University. He is best known for his innovative work on problems of collective action, cooperation, social movements, compliance-gaining behavior, adolescence and religion. Biography Marwell was born in Brooklyn, N.Y. in 1937, and died in New York City on March 24, 2013. He earned a BS from Massachusetts Institute of Technology in Business Administration and Mechanical Engineering in 1953. His MA (1959) and Ph.D. (1964) in Sociology were from New York University. From 1962 through 2001 Marwell was Professor of Sociology at the University of Wisconsin – Madison, where he was named the Richard T. Ely Chair in 1991, and served as department chair from 1982 to 1985. After retiring from Wisconsin he moved to NYU in 2003. From 1989 to 1993 he served as editor of the ''American Sociological Review'', t ...
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David Schmitt
Breathe Carolina are an American electronic music duo from Denver, Colorado, currently composed of David Schmitt and Tommy Cooperman. The band formed in 2007 and have released five albums, and nine EPs. Their latest studio album, '' Dead: The Album'', was released in November 2019. History Beginnings (2007) Kyle Even, born on September 21, 1985, and David Schmitt, born on March 26, 1988, spent their early years playing in various local Colorado musical groups. After being introduced to alternative rock by an older stepbrother, Even moved towards vocals as a teen. Before joining Breathe Carolina, Even performed in the band Rivendale. They produced an extended play called ''Portrait of Shadows''. Schmitt, on the other hand, started on bass at the age of 12 and then branched out to guitar, performing in Colorado with As the Flood Waters Rose (later named the Autobiography). Both bands played together often. As the Flood Waters Rose opened up for Rivendale at Rivendale's album rel ...
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Altercasting
Altercasting is a theory created by Eugene Weinstein and Paul Deutschberger in 1963. The theory relies on the concept of persuasion. The goal of altercasting is to project an identity onto another person in order to meet one's own goals. Because of the flexibility of altercasting, it is used frequently in advertising and health promotion. Altercasting functions to increase the likelihood of a person performing in line with a specific social role. Assumptions and key differences People can be persuaded by altercasting because it targets both the social role and ego of a person, which are two of the most crucial and fundamental elements of day to-day life. Furthermore, altercasting can be positive or negative and still stimulate similar effects. Altercasting can be broken into two sub groups: manded altercasting and tact altercasting. Manded altercasting is when a new or existing role is made more prominent and told directly to people. ''Examples'': "You as a broadcast major shoul ...
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Experiment
An experiment is a procedure carried out to support or refute a hypothesis, or determine the efficacy or likelihood of something previously untried. Experiments provide insight into cause-and-effect by demonstrating what outcome occurs when a particular factor is manipulated. Experiments vary greatly in goal and scale but always rely on repeatable procedure and logical analysis of the results. There also exist natural experimental studies. A child may carry out basic experiments to understand how things fall to the ground, while teams of scientists may take years of systematic investigation to advance their understanding of a phenomenon. Experiments and other types of hands-on activities are very important to student learning in the science classroom. Experiments can raise test scores and help a student become more engaged and interested in the material they are learning, especially when used over time. Experiments can vary from personal and informal natural comparisons ...
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Power (sociology)
In social science and politics, power is the social production of an effect that determines the capacities, actions, beliefs, or conduct of actors. Power does not exclusively refer to the threat or use of force (coercion) by one actor against another, but may also be exerted through diffuse means (such as institutions). Power may also take structural forms, as it orders actors in relation to one another (such as distinguishing between a master and a slave), and discursive forms, as categories and language may lend legitimacy to some behaviors and groups over others. The term '' authority'' is often used for power that is perceived as legitimate or socially approved by the social structure. Power can be seen as evil or unjust; however, power can also be seen as good and as something inherited or given for exercising humanistic objectives that will help, move, and empower others as well. Scholars have distinguished between soft power and hard power. Theories Five bases ...
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Self-perception Theory
Self-perception theory (SPT) is an account of attitude formation developed by psychologist Daryl Bem. It asserts that people develop their attitudes (when there is no previous attitude due to a lack of experience, etc.—and the emotion Emotions are mental states brought on by neurophysiological changes, variously associated with thoughts, feelings, behavioral responses, and a degree of pleasure or displeasure. There is currently no scientific consensus on a definition. ...al response is ambiguous) by observing their own behavior and concluding what attitudes must have caused it. The theory is counterintuitive in nature, as the conventional wisdom is that attitudes determine behaviors. Furthermore, the theory suggests that people induce attitudes without accessing internal cognition and mood states. The person interprets their own overt behaviors rationally in the same way they attempt to explain others' behaviors. Bem's original experiment In an attempt to decide i ...
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Social Influence
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but people also alter their attitudes and behaviors in response to what they perceive others might do or think. In 1958, Harvard psychologist Herbert Kelman identified three broad varieties of social influence. #Compliance is when people appear to agree with others but actually keep their dissenting opinions private. # Identification is when people are influenced by someone who is liked and respected, such as a famous celebrity. #Internalization is when people accept a belief or behavior and agree both publicly and privately. Morton Deutsch and Harold Gerard described two psychological needs that lead humans to conform to the expectations of o ...
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Persuasion
Persuasion or persuasion arts is an umbrella term for Social influence, influence. Persuasion can influence a person's Belief, beliefs, Attitude (psychology), attitudes, Intention, intentions, Motivation, motivations, or Behavior, behaviours. Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a Classics, classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campa ...
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Attitude Change
Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.Eagly, A., & Chaiken, S. (1995). Attitude strength, attitude structure and resistance to change. In R. Petty and J. Kosnik (Eds.), Attitude Strength. (pp. 413–432). Mahwah, NJ: Erlbaum. Bases There are three bases for attitude change: compliance, identif ...
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