Color Preferences
In the psychology of color, color preferences are the tendency for an individual or a group to prefer some colors over others, such as having a favorite color or a traditional color. Introduction An 'ecological valence theory' (EVT) has been suggested to explain why people have preferences for different colors. This is the idea that the preference for color is determined by the average affective response to everything the individual associates with the color. Hence, positive emotional experiences with a particular color are likely to increase the propensity to develop a preference for that color and vice versa. Social and cultural factors also factor into this affective response. A study in 2011 on the effects of "school spirit" and color preferences found members of Berkeley were more likely to favor the school's official colors than rival university Stanford. This degree of preference was also correlated with their self-reported level of "school spirit". The researchers ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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HK WC 灣仔街市 Wan Chai Market 太原街 Tai Yuen Street Stall Red Chinese Lucky Items Jan 2017 IX1
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a Special administrative regions of China, special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the List of countries and dependencies by population density, fourth most densely populated region in the world. Hong Kong was established as a British Hong Kong, colony of the British Empire after the Qing dynasty ceded Hong Kong Island in 1841–1842 as a consequence of losing the First Opium War. The colony expanded to the Kowloon Peninsula in 1860 and was further extended when the United Kingdom obtained a 99-year lease of the New Territories in 1898. Hong Kong was Japanese occupation of Hong Kong, occupied by Empire of Japan, Japan from Battle of Hong Kong, 1941 to Liberation Day (Hong Kong), 1945 during World War II. The territory was Handover of Hong Kong, handed over from the United Kingdom to China in 1997. Hong Kong maintains separate govern ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Color Psychology
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that may cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. Although color associations may vary contextually from culture to culture, one author asserts that color preference may be relatively uniform across gender and race. Color psychology is widely used in marketing and branding. Marketers see color as an important factor, since color may influence consumer emotions and perceptions about goods and services. Logos for companies are important, since the logos may attract more customers. The field of color psychology applies to many other domains such as medical therapy, sports, hospital settings, and even in game design. Carl Jung has been credited as one of the pioneers in this field for his research on the properties and meaning ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Prefer
In psychology, economics and philosophy, preference is a technical term usually used in relation to choosing between alternatives. For example, someone prefers A over B if they would rather choose A than B. Preferences are central to decision theory because of this relation to behavior. Some methods such as Ordinal Priority Approach use preference relation for decision-making. As connative states, they are closely related to desires. The difference between the two is that desires are directed at one object while preferences concern a comparison between two alternatives, of which one is preferred to the other. In insolvency, the term is used to determine which outstanding obligation the insolvent party has to settle first. Psychology In psychology, preferences refer to an individual's attitude towards a set of objects, typically reflected in an explicit decision-making process. The term is also used to mean evaluative judgment in the sense of liking or disliking an object, as in ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Color
Color (or colour in English in the Commonwealth of Nations, Commonwealth English; American and British English spelling differences#-our, -or, see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, emission spectra, emission, Reflection (physics), reflection and Transmittance, transmission. For most humans, colors are perceived in the visible light spectrum with three types of cone cells (trichromacy). Other animals may have a different number of cone cell types or have eyes sensitive to different wavelengths, such as bees that can distinguish ultraviolet, and thus have a different color sensitivity range. Animal perception of color originates from different light wavelength or spectral sensitivity in cone cell types, which is then processed by the brain. Colors have perceived properties such as hue, colorfulness (saturation), and ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Valence (psychology)
Valence, also known as hedonic tone, is a characteristic of emotions that determines their emotional affect (intrinsic appeal or repulsion). Positive valence corresponds to the "goodness" or attractiveness of an object, event, or situation, making it appealing or desirable. Conversely, negative valence relates to "badness" or averseness, rendering something unappealing or undesirable. This concept is not only used to describe the intrinsic qualities of objects and events but also categorizes emotions based on their inherent attractiveness or averseness. History The use of the term in psychology entered English with the translation from German ("Valenz") in 1935 of works of Kurt Lewin. The original German word suggests "binding", and is commonly used in a grammatical context to describe the ability of one word to semantically and syntactically link another, especially the ability of a verb to require a number of additional terms (e.g. subject and object) to form a complete ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Affect (psychology)
Affect, in psychology, is the underlying experience of feeling, emotion, attachment theory, attachment, or Mood (psychology), mood. It encompasses a wide range of emotional states and can be positive (e.g., happiness, joy, excitement) or negative (e.g., sadness, anger, fear, disgust). Affect is a fundamental aspect of human experience and plays a central role in many psychological theories and studies. It can be understood as a combination of three components: emotion, mood (enduring, less intense emotional states that are not necessarily tied to a specific event), and affectivity (an individual's overall disposition or temperament, which can be characterized as having a generally positive or negative affect). In psychology, the term ''affect'' is often used interchangeably with several related terms and concepts, though each term may have slightly different nuances. These terms encompass: emotion, feeling, mood, emotional state, sentiment, affective state, emotional response, a ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Associative Learning
Learning is the process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, and preferences. The ability to learn is possessed by humans, non-human animals, and some machines; there is also evidence for some kind of learning in certain plants. Some learning is immediate, induced by a single event (e.g. being burned by a hot stove), but much skill and knowledge accumulate from repeated experiences. The changes induced by learning often last a lifetime, and it is hard to distinguish learned material that seems to be "lost" from that which cannot be retrieved. Human learning starts at birth (it might even start before) and continues until death as a consequence of ongoing interactions between people and their environment. The nature and processes involved in learning are studied in many established fields (including educational psychology, neuropsychology, experimental psychology, cognitive sciences, and pedagogy), as well as emerging fields of kn ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after India, representing 17.4% of the world population. China spans the equivalent of five time zones and Borders of China, borders fourteen countries by land across an area of nearly , making it the list of countries and dependencies by area, third-largest country by land area. The country is divided into 33 Province-level divisions of China, province-level divisions: 22 provinces of China, provinces, 5 autonomous regions of China, autonomous regions, 4 direct-administered municipalities of China, municipalities, and 2 semi-autonomous special administrative regions. Beijing is the country's capital, while Shanghai is List of cities in China by population, its most populous city by urban area and largest financial center. Considered one of six ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Nigeria
Nigeria, officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf of Guinea in the Atlantic Ocean to the south. It covers an area of . With Demographics of Nigeria, a population of more than 230 million, it is the List of African countries by population, most populous country in Africa, and the List of countries and dependencies by population, world's sixth-most populous country. Nigeria borders Niger in Niger–Nigeria border, the north, Chad in Chad–Nigeria border, the northeast, Cameroon in Cameroon–Nigeria border, the east, and Benin in Benin–Nigeria border, the west. Nigeria is a Federation, federal republic comprising 36 States of Nigeria, states and the Federal Capital Territory, Nigeria, Federal Capital Territory, where its capital, Abuja, is located. The List of Nigerian cities by population, largest city in Nigeria by population is Lagos, one of the largest List of largest cities, metr ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total population of over 84 million in an area of , making it the most populous member state of the European Union. It borders Denmark to the north, Poland and the Czech Republic to the east, Austria and Switzerland to the south, and France, Luxembourg, Belgium, and the Netherlands to the west. The Capital of Germany, nation's capital and List of cities in Germany by population, most populous city is Berlin and its main financial centre is Frankfurt; the largest urban area is the Ruhr. Settlement in the territory of modern Germany began in the Lower Paleolithic, with various tribes inhabiting it from the Neolithic onward, chiefly the Celts. Various Germanic peoples, Germanic tribes have inhabited the northern parts of modern Germany since classical ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Car Colour Popularity
The most popular car colours were greyscale colours, with over 70% of cars produced globally being white, black, grey or silver (color), silver. Red, blue and brown/beige cars ranged between 6% and 10% each, while all other colours amounted to less than 5%. Survey results (2012) The results of colour popularity surveys conducted by American paint manufacturers PPG Industries (PPG) and DuPont (DP) (both for the year 2012) are shown in the table and chart below. Note that the results for silver and grey may be affected by discrepancies in how the companies classify these colours. Financial impacts of colour choice Silver is a popular colour for rental vehicles. Cars that are silver retain their value better than any other colour, reselling for around 10% more than white cars; this superior resale value has caused many UK police agencies to replace their standard white patrol cars with silver models. A common misconception is that red cars cost more to car insurance, in ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |
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Color Theory
Color theory, or more specifically traditional color theory, is a historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. Modern color theory is generally referred to as color science. While there is no clear distinction in scope, traditional color theory tends to be more subjective and have artistic applications, while color science tends to be more objective and have functional applications, such as in chemistry, astronomy or color reproduction. Color theory dates back at least as far as Aristotle's treatise ''On Colors'' and Bharata_(sage), Bharata's Natya_Shastra, Nāṭya Shāstra. A formalization of "color theory" began in the 18th century, initially within a partisan controversy over Isaac Newton's theory of color (''Opticks'', 1704) and the nature of primary colors. By the end of the 19th century, a schism had formed between traditional color theory and color science ... [...More Info...]       [...Related Items...]     OR:     [Wikipedia]   [Google]   [Baidu]   |