Car Colour Popularity on:
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The most popular car colours were
Colour choice is subject to fluctuation and fashion, and historical trends shifted from dark neutral colours of early cars, through more vivid colours of 1950s and 1960s, back towards today's greyscale colours.
The most popular car colours were greyscale
In digital photography, computer-generated imagery, and colorimetry, a grayscale image is one in which the value of each pixel is a single sample representing only an ''amount'' of light; that is, it carries only intensity information. Grayscal ...
colours, with over 70% of cars produced globally being white
White is the lightness, lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully diffuse reflection, reflect and scattering, scatter all the ...
, black
Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ha ...
, grey
Grey (more common in British English) or gray (more common in American English) is an intermediate color between black and white. It is a neutral or achromatic color, meaning literally that it is "without color", because it can be compos ...
or silver
Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...
. Red, blue
Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when ...
and brown
Brown is a color. It can be considered a composite color, but it is mainly a darker shade of orange. In the CMYK color model used in printing or painting, brown is usually made by combining the colors orange and black. In the RGB color model use ...
/beige
Beige is variously described as a pale sandy fawn color, a grayish tan, a light-grayish yellowish brown, or a pale to grayish yellow. It takes its name from French, where the word originally meant natural wool that has been neither bleached nor ...
cars ranged between 6% and 10% each, while all other colours amounted to less than 5%.
Survey results (2012)
The results of colour popularity surveys conducted by American paint manufacturersPPG Industries
PPG Industries, Inc. is an American Fortune 500 company and global supplier of paints, coatings, and specialty materials. With headquarters in Pittsburgh, Pennsylvania, PPG operates in more than 70 countries around the globe. By revenue it ...
(PPG) and DuPont (DP) (both for the year 2012) are shown in the table and chart below. Note that the results for silver and grey may be affected by discrepancies in how the companies classify these colours.
Financial impacts of colour choice
Silver is a popular colour for rental vehicles. Cars that are silver retain their value better than any other colour, reselling for around 10% more than white cars; this superior resale value has caused many UK police agencies to replace their standard white patrol cars with silver models. A common misconception is that red cars cost more to insure; in fact, insurers do not take colour into account. Studies show that white cars are safer, getting in 12% fewer collisions than black cars, although some studies show yellow cars as being slightly safer than white. This is a major reason why school buses are yellow in much of the world. The safety difference is because lighter coloured cars are easier for other drivers to see, especially at night. However, other factors, such as driver behavior and weather, are significantly more important to vehicle safety.Historical trends
Colour choice is subject to fluctuation and fashion, and historical trends shifted from dark neutral colours of early cars, through more vivid colours of 1950s and 1960s, back towards today's greyscale colours.
Gender differences
A 2013 survey in the United States found that men were 12% more likely to prefer a red car, while women were 9% more likely to prefer silver. The research suggested this may indicate that women are more likely to prefer practical cars, while men may be more likely to prefer less practical but more fast and fun cars.See also
*Metallic paint
Metallic paint, also called metal flake or polychromatic, is a type of paint that is most common on new automobiles, but is also used for other purposes. Metallic paint can reveal the contours of bodywork more than non-metallic, or "solid" paint ...
References
{{DEFAULTSORT:Car colour popularity Automotive industry Color