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Cola Wars
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated until it became known as the cola wars. History In 1886, John Stith Pemberton, a pharmacist from Colombus, Georgia, developed the original recipe for Coca-Cola. By 1888, control of the recipe was acquired by Asa Griggs Candler, who founded The Coca-Cola Company in 1896. Two years later in 1898 in New Bern, North Carolina, Caleb Bradham renamed his "Brad's Drink" to "Pepsi-Cola," and founded the Pepsi-Cola Company in 1902. The two companies introduced advertising techniques, such as Coke's first celebrity endorsement and its 1915 contour bottle. However, market instability following World War I forced Pepsi to declare bankrup ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indianapolis Vending Machines (cropped)
Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion County. Indianapolis is situated in the state's central till plain region along the west fork of the White River (Indiana), White River. The city's official slogan, "Crossroads of America", reflects its historic importance as a transportation hub and its relative proximity to other major North American markets. At the 2020 United States census, 2020 census, the Indianapolis (balance), balance population was 887,642. Indianapolis is the List of United States cities by population, 16th-most populous city in the U.S., the third-most populous city in the Midwestern United States, Midwest after Chicago and Columbus, Ohio, and the fourth-most populous state capital in the nation after Phoenix, Arizona, Phoenix, Austin, Texas, Austin, and Columbu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Coca-Cola Polar Bears
The Coca-Cola polar bears are polar bear characters used as mascots for the Coca-Cola Company. The animated characters have been a popular element in Coca-Cola advertising since 1993, and the company sells merchandise, such as tumblers and plush versions of the bears. History The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called ''Northern Lights'' (which was part of the "Always Coca-Cola" promotion that debuted during the commercial breaks of Game 3 of the 1993 NBA Finals) where they gathered to drink Coca-Cola and watch the Aurora Borealis, which was successful with consumers. The use of polar bears in the 1993 ad campaign was, according to creator Ken Stewart, inspired by his labrador retriever dog which resembled a polar bear. The pola ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georgia, Fulton County and extends into neighboring DeKalb County, Georgia, DeKalb County. With a population of 520,070 (2024 estimate) living within the city limits, Atlanta is the eighth most populous city in the Southeastern United States, Southeast and List of United States cities by population, 36th most populous city in the United States according to the 2020 United States census, 2020 U.S. census. Atlanta is classified as a Globalization and World Cities Research Network#Beta +, Beta + global city and is the principal city of the much larger Atlanta metropolitan area, the core of which includes Cobb County, Georgia, Cobb, Clayton County, Georgia, Clayton and Gwinnett County, Georgia, Gwinnett counties, in addition to Fulton and DeKalb. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl LIII
Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Conference (NFC) champion Los Angeles Rams, 13–3. The game was played on February 3, 2019, at Mercedes-Benz Stadium in Atlanta and was the first Super Bowl played at the stadium. The Patriots' victory was their sixth, tying the Pittsburgh Steelers for the most Super Bowl championships. New England, after finishing the regular season with an 11–5 record, advanced to their 11th Super Bowl appearance, their third in a row, and their ninth under the leadership of head coach Bill Belichick and quarterback Tom Brady. The Rams finished the regular season with a 13–3 record under head coach Sean McVay, the youngest head coach in the Super Bowl at 33, as they advanced to their fourth Super Bowl appearance and their first since relocating back ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi, Where's My Jet?
''Pepsi, Where's My Jet?'' is an American Netflix original docuseries directed by Andrew Renzi. Its story explores the ''Leonard v. Pepsico, Inc.'' court case. It premiered on Netflix on November 17, 2022. Background In the mid-1990s, PepsiCo aired a series of commercials aiming to promote their Pepsi products and associated point system. According to this system, purchasing Pepsi products allowed customers to collect points that could be used to claim prizes such as T-shirts or sunglasses. One commercial showed that, for seven million points, the prize was an AV-8B Harrier II jet. Its value at the time was estimated at US$32 million. While the commercial was tongue-in-cheek, it lacked a disclaimer indicating so. John Leonard, a 21-year-old business student in 1996, found that it was possible to purchase Pepsi Points for 10 cents each: thus seven million points cost US$700,000. The rules only required a minimum of 15 Pepsi Points worth of physical tags from Pepsi products bey ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Leonard V
Leonard or ''Leo'' is a common English masculine given name and a surname. The given name and surname originate from the Old High German '' Leonhard'' containing the prefix ''levon'' ("lion") from the Greek Λέων ("lion") through the Latin '' Leo,'' and the suffix ''hardu'' ("brave" or "hardy"). The name has come to mean "lion strength", "lion-strong", or "lion-hearted". Leonard was the name of a Saint in the Middle Ages period, known as the patron saint of prisoners. Leonard is also an Irish origin surname, from the Gaelic ''O'Leannain'' also found as O'Leonard, but often was anglicised to just Leonard, consisting of the prefix ''O'' ("descendant of") and the suffix ''Leannan'' ("lover"). The oldest public records of the surname appear in 1272 in Huntingdonshire, England, and in 1479 in Ulm, Germany. Variations The name has variants in other languages: * Anard/Nardu/Lewnardu/Leunardu (Maltese) * Leen, Leendert, Lenard (Dutch) * Lehnertz, Lehnert (Luxembourgish) * Len ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mountain Dew
Mountain Dew, stylized as Mtn Dew in some countries and colloquially known as Dew in some areas, is a soft drink brand owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage Bottler (company), bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada. Between the 1940s and 1980s there was only one variety of Mountain Dew, which was citrus-flavored and caffeinated in most markets. Diet Mountain Dew was introduced in 1988, followed by Mountain Dew Red, which was introduced and discontinued in 1988. In 2001, a cherry-flavored variant called ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Stuff
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes — that could be purchased with Pepsi Points through the ''Pepsi Stuff Catalog'' or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and by consumers, the latter mainly enabled by eBay. The first Pepsi Stuff promotion ended on October 31, 1996. It was relaunched 12 years later on February 1, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019. History Program inception The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the United States on March 28, 1996. Points were distributed on four billion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Coke
New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of the competing product Pepsi-Cola, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure. The company reintroduced the original formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost. This led to speculation that the New Coke formula had been a ploy to stimulate sales of the original Coca-Cola, which the company has vehemently denied. The story of New Coke remains influential as a cautionary tale against tampering with an established successful brand. Background After World War II, Coca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Diet Coke
Diet Coke (also branded as Coca-Cola Light, Coca-Cola Diet or Coca-Cola Light Taste) is a sugar-free and low-calorie soft drink produced and distributed by the Coca-Cola Company. It contains artificial sweeteners instead of sugar. Unveiled on July 8, 1982, and introduced in the United States one month later, it was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark, although Diet Coke is not listed as a Coca-Cola variant on the Coca-Cola Company’s website. The product quickly overtook the company's existing diet cola, Tab, in sales. History When diet colas first entered the market, beginning with Diet Rite in 1958, the Coca-Cola Company had a long-standing policy to use the Coca-Cola name only on its flagship cola, and so its diet cola was named Tab when it was released in 1963. Its rival Pepsi had no such qualms, and after the long-term success of its sugar-free Diet Pepsi (launched in 1964) became clear, Coca-Cola decided to laun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Blind Taste Test
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975. Additionally, taste tests are sometimes used as a tool by companies to develop their brand or new products. Blind taste tests are ideal for goods such as food or wine (''see blind wine tasting'') that are consumed directly. Researchers use blind taste tests to obtain information about customers' perceptions and preferences on the goods. Blind taste test can be used to: * Track views on a product over time * assess changes or improvements made to a product * gauge reactions to a new product Overview Blind taste tests require a "blind testing" meaning the people taking the blind taste test are unaware of the identity of the brand being tested, or if done at home this can be as simple as a blindfold over the person taking the test. This means that any bias, preconceived ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi Challenge
The Pepsi Challenge is an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi. Method The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative set up a table with two white cups: one containing Pepsi and one with Coca-Cola. Shoppers were encouraged to taste both colas and then select which drink they preferred. Then the representative revealed the two bottles so the taster can see whether they preferred Coke or Pepsi. The results of the test leaned toward a consensus that Pepsi was preferred by more Americans. The Pepsi Challenge has been featured in much of Pepsi's TV advertising. History The challenge launched in 1975, as part of the ongoing Cola wars between Pepsi and The Coca-Cola Company. In his book '' Blink: The Power of Thinking Without Thinking'' (2005), ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
