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Clickstream
A click path or clickstream is the sequence of hyperlinks one or more website visitors follows on a given site, presented in the order viewed. A visitor's click path may start within the website or at a separate third party website, often a search engine results page, and it continues as a sequence of successive webpages visited by the user. Click paths take call data and can match it to ad sources, keywords, and/or referring domains, in order to capture data. Clickstream analysis is useful for web activity analysis, software testing, market research, and for analyzing employee productivity. Information storage While navigating the World Wide Web, a "user agent" (web browser) makes requests to another computer, known as a web server, every time the user selects a hyperlink. Most web servers store information about the sequence of links that a user " clicks through" while visiting the websites that they host in log files for the site operator's benefit. The information of interest ...
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Hyperlinks
In computing, a hyperlink, or simply a link, is a digital reference providing direct access to data by a user's clicking or tapping. A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is known as anchor text. A software system that is used for viewing and creating hypertext is a ''hypertext system'', and to create a hyperlink is ''to hyperlink'' (or simply ''to link''). A user following hyperlinks is said to ''navigate'' or ''browse'' the hypertext. The document containing a hyperlink is known as its source document. For example, in content from Wikipedia or Google Search, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, and glossaries. In some hypertext, hyperlinks can be bidirectional: they can be followed in two direct ...
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Privacy
Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of appropriate use and Information security, protection of information. Privacy may also take the form of bodily integrity. Throughout history, there have been various conceptions of privacy. Most cultures acknowledge the right of individuals to keep aspects of their personal lives out of the public domain. The right to be free from unauthorized invasions of privacy by governments, corporations, or individuals is enshrined in the privacy laws of many countries and, in some instances, their constitutions. With the rise of technology, the debate regarding privacy has expanded from a bodily sense to include a digital sense. In most countries, the right to digital privacy is considered an extension of the original right to privacy, and many count ...
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User (computing)
A user is a person who uses a computer or network service. A user often has a user account and is identified to the system by a username (or user name). Some software products provide services to other systems and have no direct end users. End user End users are the ultimate human users (also referred to as operators) of a software product. The end user stands in contrast to users who support or maintain the product such as sysops, database administrators and computer technicians. The term is used to abstract and distinguish those who only use the software from the developers of the system, who enhance the software for end users. In user-centered design, it also distinguishes the software operator from the client who pays for its development and other stakeholders who may not directly use the software, but help establish its requirements. This abstraction is primarily useful in designing the user interface, and refers to a relevant subset of characteristics t ...
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Webpage
A web page (or webpage) is a Web document that is accessed in a web browser. A website typically consists of many web pages linked together under a common domain name. The term "web page" is therefore a metaphor of paper pages bound together into a book. Navigation Each web page is identified by a distinct Uniform Resource Locator (URL). When the user inputs a URL into their web browser, the browser retrieves the necessary content from a web server and then transforms it into an interactive visual representation on the user's screen. If the user clicks or taps a link, the browser repeats this process to load the new URL, which could be part of the current website or a different one. The browser has features, such as the address bar, that indicate which page is displayed. Elements A web page is a structured document. The core element is a text file written in the HyperText Markup Language (HTML). This specifies the content of the page, including images and video. Ca ...
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Spyware
Spyware (a portmanteau for spying software) is any malware that aims to gather information about a person or organization and send it to another entity in a way that harms the user by violating their privacy, endangering their device's security, or other means. This behavior may be present in other malware and in legitimate software. Websites may engage in spyware behaviors like web tracking. Hardware devices may also be affected. Spyware is frequently associated with advertising and involves many of the same issues. Because these behaviors are so common, and can have non-harmful uses, providing a precise definition of spyware is a difficult task. History As personal computers and broadband connections became more common, the use of the internet for e-commerce transactions rose. Early retailers included book dealer Amazon.com and CD retailer CDNOW.com, which both were founded in 1994. As competition over customers intensified, some e-commerce companies turned to questi ...
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Data Collection
Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes. Data collection is a research component in all study fields, including physical science, physical and social sciences, humanities, and business. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture evidence that allows data analysis to lead to the formulation of credible answers to the questions that have been posed. Regardless of the field of or preference for defining data (Quantitative method, quantitative or Qualitative method, qualitative), accurate data collection is essential to maintain research integrity. The selection of appropriate data collection instruments (existing, modified, or newly developed) and delineated instructions for their correct use reduce the l ...
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Website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook. All publicly-accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a private network, such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops, laptops, tablets, and smartphones. The app used on these devices is called a web browser. Background The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee. On 30 April 1993, CERN announced that the ...
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Statistical Model
A statistical model is a mathematical model that embodies a set of statistical assumptions concerning the generation of Sample (statistics), sample data (and similar data from a larger Statistical population, population). A statistical model represents, often in considerably idealized form, the Data generating process, data-generating process. When referring specifically to probability, probabilities, the corresponding term is probabilistic model. All Statistical hypothesis testing, statistical hypothesis tests and all Estimator, statistical estimators are derived via statistical models. More generally, statistical models are part of the foundation of statistical inference. A statistical model is usually specified as a mathematical relationship between one or more random variables and other non-random variables. As such, a statistical model is "a formal representation of a theory" (Herman J. Adèr, Herman Adèr quoting Kenneth A. Bollen, Kenneth Bollen). Introduction Informally, a ...
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E-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is the largest sector of the electronics industry and is in turn driven by the technological advances of the semiconductor industry. Defining e-commerce The term was coined and first employed by Robert Jacobson, Principal Consultant to the California State Assembly's Utilities & Commerce Committee, in the title and text of California's Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore (D-L.A.) and enacted in 1984. E-commerce typically uses the web for at least a part of a transacti ...
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Blog
A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronological order so that the most recent post appears first, at the top of the web page. In the 2000s, blogs were often the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, multi-author blogs (MABs) emerged, featuring the writing of multiple authors and sometimes professionally Editing, edited. MABs from newspapers, other News media, media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog Web traffic, traffic. The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media. ''Blog'' can also be used as a verb, meaning ''to maintain or add content to a blog ...
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Hacker (computer Security)
A security hacker or security researcher is someone who explores methods for breaching or bypassing defenses and exploiting weaknesses in a computer system or network. Hackers may be motivated by a multitude of reasons, such as profit, protest, sabotage, information gathering, challenge, recreation, or evaluation of a system weaknesses to assist in formulating defenses against potential hackers. Longstanding controversy surrounds the meaning of the term "hacker". In this controversy, computer programmers reclaim the term ''hacker'', arguing that it refers simply to someone with an advanced understanding of computers and computer networks, and that ''cracker'' is the more appropriate term for those who break into computers, whether computer criminals ( black hats) or computer security experts ( white hats). A 2014 article noted that "the black-hat meaning still prevails among the general public". The subculture that has evolved around hackers is often referred to as the "co ...
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Phone Number
A telephone number is the address of a telecommunication endpoint, such as a telephone, in a telephone network, such as the public switched telephone network (PSTN). A telephone number typically consists of a sequence of digits, but historically letters were also used in connection with telephone exchange names. Telephone numbers facilitate the switching and routing of calls using a system of destination code routing. Telephone numbers are entered or dialed by a calling party on the originating telephone set, which transmits the sequence of digits in the process of signaling to a telephone exchange. The exchange completes the call either to another locally connected subscriber or via the PSTN to the called party. Telephone numbers are assigned within the framework of a national or regional telephone numbering plan to subscribers by telephone service operators, which may be commercial entities, state-controlled administrations, or other telecommunication industry associatio ...
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