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Click Fraud
Click fraud is a type of ad fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud. Media entrepreneur and journalist John Battelle describes click fraud as the intentionally malicious, "decidedly black hat" practice of publishers gaming paid search advertising by employing robots or low-wage workers to click on ads on their sites repeatedly, thereby generating money to be paid by the advertiser to the publisher and to any agent the advertiser may b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. This differs from more traditional advertising, which usually requires upfront payment regardless of engagement. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Fraud
Ad fraud (also referred to as click fraud or PPC fraud) is concerned with the practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue. Ad-frauds are particularly popular among cybercriminals. While ad fraud is frequently associated with banner ads, video ads and in-app ads, click fraud has been associated with search marketing, mobile advertising and conversion fraud with affiliate marketing. AppsFlyer estimates financial exposure to app install fraud in Q1 of 2018 was as much as $800 million. Ad fraud is the categorical term inclusive of all forms of online advertising fraud. A successful ad-fraud campaign generally involves a sophisticated combination of Identity fraud and attribution fraud: for instance, sending fake traffic through bots using fake social accounts and falsified cookies; bots will click on the ads available on a scam page that is faking a famous brand. In 2004 Google's CFO George ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Keyword (Internet Search)
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic (usually referred to as " organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic. Unpaid search engine traffic may originate from a variety of kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher within a search engine results page (SERP), with the aim of either ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Click-through Rate
Click-through rate (CTR) is the ratio of clicks on a specific link to the number of times a page, email, or advertisement is shown. It is commonly used to measure the success of an online advertising campaign for a particular website, as well as the effectiveness of email campaigns.American Marketing Association Dictionary. . Retrieved 2012-11-02. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoinCommon Language in Marketing Project Click-through rates for ad campaigns vary tremendously. The first online display ad, shown for AT&T on the website HotWired in 1994, had a 44% click-through rate. With time, the overall rate of user's clicks on webpage banner ads has decreased. Purpose The purpose of click-through rates is to measure the ratio of clicks to impressions of an online ad or email marketing campaign. Generally, the higher the CTR, the more effective the marketing campaign has been at bringing people to a website. Mos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DNS Cache Poisoning
DNS spoofing, also referred to as DNS cache poisoning, is a form of computer security hacking in which corrupt Domain Name System data is introduced into the DNS resolver's cache, causing the name server to return an incorrect result record, e.g. an IP address. This results in traffic being diverted to any computer that the attacker chooses. Put simply, a hacker makes the device think it is connecting to the chosen website, when in reality, it is redirected to a different website by altering the IP address associated with the domain name in the DNS server. Overview of the Domain Name System A Domain Name System server translates a human-readable domain name (such as example.com) into a numerical IP address that is used to route communications between nodes. Normally if the server does not know a requested translation it will ask another server, and the process continues recursively. To increase performance, a server will typically remember (cache) these translations for ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
URL Redirection
URL redirection, also called URL forwarding, is a World Wide Web technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Similarly, domain redirection or domain forwarding is when all pages in a URL domain are redirected to a different domain, as whewikipedia.comanwikipedia.netare automatically redirected twikipedia.org URL redirection is done for various reasons: * for URL shortening; * to prevent broken links when web pages are moved; * to allow multiple domain names belonging to the same owner to refer to a single web site; * to guide navigation into and out of a website; * for privacy protection (such as redirecting YouTube and Twitter links to Invidious and Nitter respectively or to turn AMP links into normal links); and * for hostile purposes such as phishing attacks or malware distribution. Purposes There are several reasons to use URL redire ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zombie Computer
In computing, a zombie is a computer connected to the Internet that has been compromised by a hacker via a computer virus, computer worm, or trojan horse program and can be used to perform malicious tasks under the remote direction of the hacker. Zombie computers often coordinate together in a botnet controlled by the hacker, and are used for activities such as spreading e-mail spam and launching distributed denial-of-service attacks (DDoS attacks) against web servers. Most victims are unaware that their computers have become zombies. The concept is similar to the zombie of Haitian Voodoo folklore, which refers to a corpse resurrected by a sorcerer via magic and enslaved to the sorcerer's commands, having no free will of its own. A coordinated DDoS attack by multiple botnet machines also resembles a "zombie horde attack", as depicted in fictional zombie films. Advertising Zombie computers have been used extensively to send e-mail spam; as of 2005, an estimated 50–80 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trojan Horse (computing)
In computing, a trojan horse (or simply trojan; often capitalized, but see below) is a kind of malware that misleads users as to its true intent by disguising itself as a normal program. Trojans are generally spread by some form of social engineering (security), social engineering. For example, a user may be duped into executing an email attachment disguised to appear innocuous (e.g., a routine form to be filled in), or into clicking on a fake advertisement on the Internet. Although their payload can be anything, many modern forms act as a backdoor (computing), backdoor, contacting a controller who can then have unauthorized access to the affected device. Ransomware attacks are often carried out using a trojan. Unlike computer viruses and Computer worm, worms, trojans generally do not attempt to inject themselves into other files or otherwise propagate themselves. Origins of the term The term is derived from the Ancient Greece, ancient Greek story of the deceptive Trojan Horse ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Organized Crime
Organized crime is a category of transnational organized crime, transnational, national, or local group of centralized enterprises run to engage in illegal activity, most commonly for profit. While organized crime is generally thought of as a form of illegal business, some criminal organizations, such as terrorist organizations, terrorist groups, rebel groups, and Separatism, separatists, are politically motivated. Many criminal organizations rely on fear or terror to achieve their goals or aims as well as to maintain control within the organization and may adopt tactics commonly used by authoritarianism, authoritarian regimes to maintain power. Some forms of organized crime simply exist to cater towards demand of illegal goods in a state or to facilitate trade of goods and services that may have been banned by a state (such as illegal drugs or firearms). Sometimes, criminal organizations force people to do business with them, such as when a gang extorts protection racket, protec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BusinessWeek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in September 1929. Since 2009, the magazine has been owned by Bloomberg L.P. and became a monthly in June 2024. History 1929–2008: ''Businessweek'' ''The Business Week'' was first published based in New York City in September 1929, weeks before the stock market crash. The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made it one of the first publications to cover national political issues that directly impacted the business world. The name of the magazine was shortened to ''Business Week'' in 1934. Originally published as a resource for business managers, the magazine shifted its s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Crawler
Web crawler, sometimes called a spider or spiderbot and often shortened to crawler, is an Internet bot that systematically browses the World Wide Web and that is typically operated by search engines for the purpose of Web indexing (''web spidering''). Web search engines and some other websites use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine, which Index (search engine), indexes the downloaded pages so that users can search more efficiently. Crawlers consume resources on visited systems and often visit sites unprompted. Issues of schedule, load, and "politeness" come into play when large collections of pages are accessed. Mechanisms exist for public sites not wishing to be crawled to make this known to the crawling agent. For example, including a robots.txt file can request Software agent, bots to index only parts of a website, or nothing at all. The number of In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
JavaScript
JavaScript (), often abbreviated as JS, is a programming language and core technology of the World Wide Web, alongside HTML and CSS. Ninety-nine percent of websites use JavaScript on the client side for webpage behavior. Web browsers have a dedicated JavaScript engine that executes the client code. These engines are also utilized in some servers and a variety of apps. The most popular runtime system for non-browser usage is Node.js. JavaScript is a high-level, often just-in-time–compiled language that conforms to the ECMAScript standard. It has dynamic typing, prototype-based object-orientation, and first-class functions. It is multi-paradigm, supporting event-driven, functional, and imperative programming styles. It has application programming interfaces (APIs) for working with text, dates, regular expressions, standard data structures, and the Document Object Model (DOM). The ECMAScript standard does not include any input/output (I/O), such as netwo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
