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Chunking (writing)
Chunking is a method of presenting information which splits concepts into small pieces or "chunks" of information to make reading and understanding faster and easier. Chunking is especially useful for material presented on the web because readers tend to scan for specific information on a web page rather than read the page sequentially. Chunked content usually contains: * bulleted lists * short sub- headings * short sentences with one or two ideas per sentence * short paragraphs, even one-sentence paragraphs * easily scannable text, with bolding of key phrases * inline graphics to guide the eyes or illustrate points which would normally require more words Advantages of chunking * Chunking helps technical communicators or marketers convey information more efficientlySwarts, Jason (2010). "Recycled Writing: Assembling Actor Networks From Reusable Content." Journal of Business and Technical Communication, 24(2) 127-163. * Chunking helps readers find what they are looking for quickl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Information
Information is an abstract concept that refers to that which has the power to inform. At the most fundamental level information pertains to the interpretation of that which may be sensed. Any natural process that is not completely random, and any observable pattern in any medium can be said to convey some amount of information. Whereas digital signals and other data use discrete signs to convey information, other phenomena and artifacts such as analog signals, poems, pictures, music or other sounds, and currents convey information in a more continuous form. Information is not knowledge itself, but the meaning that may be derived from a representation through interpretation. Information is often processed iteratively: Data available at one step are processed into information to be interpreted and processed at the next step. For example, in written text each symbol or letter conveys information relevant to the word it is part of, each word conveys information relev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Phrases
In syntax and grammar, a phrase is a group of words or singular word acting as a grammatical unit. For instance, the English expression "the very happy squirrel" is a noun phrase which contains the adjective phrase "very happy". Phrases can consist of a single word or a complete sentence. In theoretical linguistics, phrases are often analyzed as units of syntactic structure such as a constituent. Common and technical use There is a difference between the common use of the term ''phrase'' and its technical use in linguistics. In common usage, a phrase is usually a group of words with some special idiomatic meaning or other significance, such as " all rights reserved", " economical with the truth", "kick the bucket", and the like. It may be a euphemism, a saying or proverb, a fixed expression, a figure of speech, etc.. In linguistics, these are known as phrasemes. In theories of syntax, a phrase is any group of words, or sometimes a single word, which plays a particular role wi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bite, Snack And Meal
Bite, snack and meal is a content writing and editing strategy. First put forth by Leslie O'Flahavan in 1997 during her web writing courses, but popularized in the 2001 Inc. article she co-wrote under the E-Write LLC by-line with Marilynne Rudick, her former partner in the business. A method of chunking content for the web, the bite, snack and meal approach entails writing for the appetite of a variety of web visitors. Some will nibble at content, some will spend more substantial time with it and others will dive right in to get the most possible out of the content. Key Concepts * Bite - a headline with a message "Wash a car without leaving streaks - research shows special technique works best" When the option is available, the bite links to the content. * Snack - a concise summary may refer to: * Abstract (summary), shortening a passage or a write-up without changing its meaning but by using different words and sentences * Epitome, a summary or miniature form * Abridgem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Presentation
A presentation conveys information from a speaker to an audience. Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product. Presentations usually require preparation, organization, event planning, writing, use of visual aids, dealing with stress, and answering questions. “The key elements of a presentation consists of presenter, audience, message, reaction and method to deliver speech for organizational success in an effective manner.” Presentations are widely used in tertiary work settings such as accountants giving a detailed report of a company's financials or an entrepreneur pitching their venture idea to investors. The term can also be used for a formal or ritualized introduction or offering, as with the presentation of a debutante. Presentations in certain formats are also known as keynote address. Interactive presentations, in which the audience is involved ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Navigation
Navigation is a field of study that focuses on the process of monitoring and controlling the movement of a craft or vehicle from one place to another.Bowditch, 2003:799. The field of navigation includes four general categories: land navigation, marine navigation, aeronautic navigation, and space navigation. It is also the term of art used for the specialized knowledge used by navigators to perform navigation tasks. All navigational techniques involve locating the navigator's position compared to known locations or patterns. Navigation, in a broader sense, can refer to any skill or study that involves the determination of position and direction. In this sense, navigation includes orienteering and pedestrian navigation. History In the European medieval period, navigation was considered part of the set of '' seven mechanical arts'', none of which were used for long voyages across open ocean. Polynesian navigation is probably the earliest form of open-ocean navigation; it was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Page Layout
In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. Low-level pagination and typesetting are more mechanical processes. Given certain parameters such as boundaries of text areas, the typeface, and font size, justification preference can be done in a straightforward way. Until desktop publishing became dominant, these processes were still done by people, but in modern publishing, they are almost always automated. The result might be published as-is (as for a residential phone book interior) or might be tweaked by a graphic designer ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Knowledge
Knowledge can be defined as awareness of facts or as practical skills, and may also refer to familiarity with objects or situations. Knowledge of facts, also called propositional knowledge, is often defined as true belief that is distinct from opinion or guesswork by virtue of justification. While there is wide agreement among philosophers that propositional knowledge is a form of true belief, many controversies in philosophy focus on justification: whether it is needed at all, how to understand it, and whether something else besides it is needed. These controversies intensified due to a series of thought experiments by Edmund Gettier and have provoked various alternative definitions. Some of them deny that justification is necessary and replace it, for example, with reliability or the manifestation of cognitive virtues. Others contend that justification is needed but formulate additional requirements, for example, that no defeaters of the belief are present or that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketer
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technical Communication
Technical communication is used to convey scientific, engineering, or other technical information. Individuals in a variety of contexts and with varied professional credentials engage in technical communication. Some individuals are designated as technical communicators or technical writers. These individuals use a set of methods to research, document, and present technical processes or products. Technical communicators may put the information they capture into paper documents, web pages, computer-based training, digitally stored text, audio, video, and other media. The Society for Technical Communication defines the field as any form of communication that focuses on technical or specialized topics, communicates specifically by using technology, or provides instructions on how to do something.What is Technical Communicati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Human Eyes
The human eye is a sensory organ, part of the sensory nervous system, that reacts to visible light and allows humans to use visual information for various purposes including seeing things, keeping balance, and maintaining circadian rhythm. The eye can be considered as a living optical device. It is approximately spherical in shape, with its outer layers, such as the outermost, white part of the eye (the sclera) and one of its inner layers (the pigmented choroid) keeping the eye essentially light tight except on the eye's optic axis. In order, along the optic axis, the optical components consist of a first lens (the cornea—the clear part of the eye) that accomplishes most of the focussing of light from the outside world; then an aperture (the pupil) in a diaphragm (the iris—the coloured part of the eye) that controls the amount of light entering the interior of the eye; then another lens (the crystalline lens) that accomplishes the remaining focussing of light into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guide
A guide is a person who leads travelers, sportspeople, or tourists through unknown or unfamiliar locations. The term can also be applied to a person who leads others to more abstract goals such as knowledge or wisdom. Travel and recreation Explorers in the past venturing into territory unknown by their own people invariably hired guides. Military explorers Lewis and Clark were hired by the United States Congress to explore the Pacific Northwest. They in turn hired the better qualified Native American Sacagawea to help them. Wilfred Thesiger hired guides in the deserts that he ventured into, such as Kuri on his journey to the Tibesti Mountains in 1938. Tour guide Tour guides lead visitors through tourist attractions and give information about the attractions' natural and cultural significance. Often, they also act as interpreters for travelers who do not speak the local language. Automated systems like audio tours are sometimes substituted for human tour guides. Tour operat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bold
In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. It is the equivalent of prosody stress in speech. Methods and use The most common methods in Western typography fall under the general technique of emphasis through a change or modification of font: ''italics'', boldface and . Other methods include the alteration of LETTER CASE and as well as and *additional graphic marks*. Font styles and variants The human eye is very receptive to differences in "brightness within a text body." Therefore, one can differentiate between types of emphasis according to whether the emphasis changes the " blackness" of text, sometimes referred to as typographic color. A means of emphasis that does not have much effect on blackness is the use of '' italics'', where the text is written in a script style, or '' oblique'', where the vertical orientation of each letter of the text is slanted to the lef ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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