Chermayeff & Geismar
Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York–based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv. About Brownjohn, Chermayeff & Geismar The company was founded in 1957 by the two Yale graduates Ivan Chermayeff and Tom Geismar as well as Robert Brownjohn, an established freelance designer who was a protégé of László Moholy-Nagy and Chermayeff's father, industrial designer Serge Chermayeff, at the New Bauhaus in Chicago. In 1959, Brownjohn, who struggled with heroin addiction for most of his adult life, left the partnership to move to England and join J. Walter Thompson's London branch as creative director. Chermayeff & Geismar After Brownjohn's departure, Chermayeff and Geismar continued their partnership under the name Chermayeff & Geismar Associates. They focused on corporate identities and designed logotypes for such companies as Pan Am, Mobil Oil, P ...
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