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Chanel Cleeton
Chanel ( , ) is a French luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquartered in London. Chanel specializes in women's ready-to-wear, luxury goods, and accessories and licenses its name and branding to Luxottica for eyewear. Chanel is well known for its No. 5 perfume and "Chanel Suit". Chanel is credited for revolutionizing ''haute couture'' and ready-to-wear by replacing structured, corseted silhouettes with more functional garments that women still found flattering. History Coco Chanel era ;Establishment and recognition (1909–1920s) The House of Chanel originated in 1909, when Gabrielle Chanel opened a millinery shop at 160 Boulevard Malesherbes, the ground floor of the Parisian flat of the socialite and textile businessman Étienne Balsan, of whom she was the mistress. Because the Balsan flat also was a sa ...
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Chanel No
Chanel No. 5 is the first perfume launched by French haute couture, couturier Coco Chanel, Gabrielle "Coco" Chanel in 1921. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. The design of its bottle has been an important part of the product's branding. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by ''Harper's Bazaar'' in 1937. Inspiration Traditionally, fragrances worn by women fell into two basic categories. Respectable women favored the essence of a single garden flower while sexually provocative Indole, indolic perfumes heavy with animal musk or jasmine were associated with women of the demi-monde, prostitutes, or courtesans. Chanel sought a new scent that would appeal to the flapper and celebrate the seemingly liberated feminine spirit of the Roaring Twenties, 1920s. The No. 5 name At the age of twelve, Chanel was handed over to the care of nuns, and for the next six ye ...
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