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Cereal For Dinner
Cereal for Dinner is a promotional campaign by Kellogg's that began in 2022 to encourage the consumption of Breakfast cereal for dinner. The campaign was criticized following a television interview with Kellogg's CEO Gary Pilnick who suggested that cash-strapped consumers should eat cereal for dinner to save money, dismissing the underlying concerns of food insecurity and inflation. The suggestion was compared to the historical "let them eat cake" remark as "let them eat cereal". Their comments led to suggestions of a product boycott. Despite the criticism, the campaign is ongoing. As Kellogg promoted cereal for dinner to mitigate high grocery costs, dietitians differentiated between most conventional breakfast cereals and a narrow category of truly healthy options (e.g., whole-grain A whole grain is a grain of any cereal and pseudocereal that contains the endosperm, germ, and bran, in contrast to refined grains, which retain only the endosperm. As part of a general healthy di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kellogg's
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets convenience foods and snack foods, including cracker (food), crackers and toaster pastry, toaster pastries, breakfast cereal, cereal, and markets their products by several well-known brands including the Kellogg's brand itself, Rice Krispies Treats, Pringles, Eggo, and Cheez-It. Outside North America, Kellanova markets cereals such as Corn flakes, Corn Flakes, Rice Krispies, Frosted Flakes, Frosties and Coco Pops. Kellogg's products are manufactured and marketed in over 180 countries. Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters. Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Que ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Breakfast Cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals like oat Oatmeal, meal, maize grits, and wheat Farina (food), farina have the longest history as traditional breakfast foods, branded and ''ready-to-eat cold cereals'' (many produced via the process of Food extrusion, extrusion) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products, traditionally cow's milk. These modern cereals can also be paired with yogurt, yoghurt or Plant milk, plant-based milks, or eaten plain. Fruit or Nut (fruit), nuts are sometimes added, and may enhance the nutritional benefits. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Let Them Eat Cake
"Let them eat cake" is the traditional translation of the French phrase "'", said to have been spoken in the 18th century by "a great princess" upon being told that the peasants had no bread. The French phrase mentions brioche, a bread enriched with butter and eggs, considered a luxury food. The quote is taken to reflect either the princess's frivolous disregard for the starving peasants or her poor understanding of their plight. Although the phrase is conventionally attributed to Marie Antoinette, there is no evidence that she ever uttered it, and it is now generally regarded as a journalistic cliché. The phrase can actually be traced back to Jean-Jacques Rousseau's '' Confessions'' in 1765, 24 years prior to the French Revolution, and when Antoinette was nine years old and had never been to France. The phrase was not attributed to Antoinette until decades after her death. Origins The phrase appears in book six of Rousseau's autobiographical '' Confessions'', whose first six ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Whole-grain
A whole grain is a grain of any cereal and pseudocereal that contains the endosperm, germ, and bran, in contrast to refined grains, which retain only the endosperm. As part of a general healthy diet, consumption of whole grains is associated with lower risk of several diseases. Whole grains are a source of carbohydrates, multiple nutrients and dietary fiber. Varieties Whole grain sources include: Cereals * Wheat (spelt, emmer, farro, einkorn, Kamut, durum) * Rice (Black rice, brown, red, and other colored rice varieties) * Barley (hulled and dehulled but not pearl) * Maize or corn * Rye * Oats (including hull-less or naked oats) File:Reis - Sorte C roh.jpg, African rice in its inedible husk ''(seed rice, can sprout)'' File:Reis - Sorte C voll.jpg, The same rice, dehusked ( whole grain rice, colour varies by variety) File:Reis - Sorte C weiss.jpg, The same rice, with almost all bran and germ removed to make white rice Minor cereals * Millets * Sorghum * Teff * Tr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
