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California Avocado Commission
The California Avocado Commission is an agricultural marketing organization and trade association serving avocado producers in the American state of California. Avocado production in California Avocados, native to Central America, Central and South America, have long been produced in California. In 1989, California supplied 90 percent of fresh avocados produced in the United States. As of 2008, approximately 6,500 growers produce avocados on 60,000 bearing acres of land (less than 100 square miles). Price and production levels vary from season to season, and from year to year, due to weather and incidents such as fires. In a typical year production averages 350 million pounds at a wholesale price of $1 per pound, although 2008 was an exceptionally low yield year. Most avocados are grown from San Luis Obispo south, with San Diego County the largest producer. Organization history The California Avocado Commission's predecessor organization, the California Avocado Advisor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trade Association
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific Industry (economics), industry. An industry trade association participates in public relations activities such as advertising, education, publishing, lobbying, and political donations, but its focus is collaboration between companies. Associations may offer other services, such as producing conferences, holding networking or charitable events, or offering classes or educational materials. Many associations are non-profit organizations governed by bylaws and directed by officers who are also members. In countries with a social market economy, the role of trade associations is often taken by employers' organizations, which also take a role in social dialogue. Political influence One of the primary purposes of trade groups, particularly in the United States, is to attempt to influence p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Processed Food
Convenience food, also called tertiary processed food, is food that is commercially prepared (often through processing) to optimise ease of consumption. Such food is usually ready to eat without further preparation. It may also be easily portable, have a long shelf life, or offer a combination of such convenient traits. Although restaurant meals meet this definition, the term is seldom applied to them. Convenience foods include ready-to-eat dry products, frozen foods such as TV dinners, shelf-stable foods, prepared mixes such as cake mix, and snack foods. Bread, cheese, salted food and other prepared foods have been sold for thousands of years. Other types of food were developed with improvements in food technology. Types of convenience foods can vary by country and geographic region. Some convenience foods have received criticism due to concerns about nutritional content and how their packaging may increase solid waste in landfills. Various methods are used to reduce ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agricultural Marketing In The United States
Agriculture or farming is the practice of cultivating plants and livestock. Agriculture was the key development in the rise of sedentary human civilization, whereby farming of domesticated species created food surpluses that enabled people to live in cities. The history of agriculture began thousands of years ago. After gathering wild grains beginning at least 105,000 years ago, nascent farmers began to plant them around 11,500 years ago. Sheep, goats, pigs and cattle were domesticated over 10,000 years ago. Plants were independently cultivated in at least 11 regions of the world. Industrial agriculture based on large-scale monoculture in the twentieth century came to dominate agricultural output, though about 2 billion people still depended on subsistence agriculture. The major agricultural products can be broadly grouped into foods, fibers, fuels, and raw materials (such as rubber). Food classes include cereals (grains), vegetables, fruits, cooking oils, meat, milk, e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agriculture In California
Agriculture is a significant sector in California's economy, producing nearly $50 billion in revenue in 2018. There are more than 400 commodity crops grown across California, including a significant portion of all fruits, vegetables, and nuts for the United States. In 2017, there were 77,100 unique farms and ranches in the state, operating across of land. The average farm size was , significantly less than the average farm size in the U.S. of . Because of its scale, and the naturally arid climate, the agricultural sector uses about 40% of California's water consumption. The agricultural sector is also connected to other negative environmental and the health impacts, including being one of the principle sources of water pollution. Value The table below shows the top 21 commodities, by dollar value, produced in California in 2017. Between 2016 and 2017, there were increases by more than 2% in total value for the following crops: almonds, dairy, grapes and cattle. The larges ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
California Avocado Society
The California Avocado Society is a non-profit organization based in Southern California that provides access to information on cultural, marketing, research and governmental issues for growers in the business of raising avocados. The society was founded in 1915 under the name of California Avocado Association, and changed name to the present one in 1941. Services The Society arranges seminars and annual meetings for educational purposes, as well as to create new contacts between the growers, marketers and the professionals. In 2015 was the hundredth anniversary of the society, and also was the hundredth annual meeting. To this day they also publish their annual yearbook, that is provided free for paid members. There is also an e-mail publication named ''The Weekly Newsline'' that is provided for members. Notable associates * John Eliot Coit − served as president of the association in 1915 and again from 1923 to 1947, and served as president three terms. * Herbert John Webber − ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be g ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Irvine, California
Irvine () is a master-planned city in South Orange County, California, United States, in the Los Angeles metropolitan area. The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 1971. The city had a population of 307,670 at the 2020 census. A number of corporations, particularly in the technology and semiconductor sectors, have their national or international headquarters in Irvine. Irvine is also home to several higher education institutions including the University of California, Irvine (UCI), Concordia University, Irvine Valley College, the Orange County Center of the University of Southern California (USC), and campuses of California State University Fullerton (CSUF), University of La Verne, and Pepperdine University. History The Gabrieleño indigenous group inhabited Irvine about 2,000 years ago. Gaspar de Portolà, a Spanish explorer, came to the area in 1769, which led to the establishment of forts, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sunset Magazine
''Sunset'' is a lifestyle magazine in the United States. ''Sunset'' focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. The magazine is published six times per year by the Sunset Publishing Corporation which was sold by Time Inc. in November 2017 to Regent, a private equity firm led by investor Michael Reinstein. History Establishment ''Sunset'' began in 1898 as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. The ''Sunset Limited'' was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operation—from Los Angeles—as part of the national Amtrak system). ''Sunset Magazine'' was started to be available onboard and at the station, in order to promote the West. It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mexican-American
Mexican Americans ( es, mexicano-estadounidenses, , or ) are Americans of full or partial Mexican heritage. In 2019, Mexican Americans comprised 11.3% of the US population and 61.5% of all Hispanic and Latino Americans. In 2019, 71% of Mexican Americans were born in the United States, though they make up 53% of the total population of foreign-born Latino Americans and 25% of the total foreign-born population. The United States is home to the second-largest Mexican community in the world (24% of the entire Mexican-origin population of the world), behind only Mexico. Most Mexican Americans reside in the Southwest (over 60% in the states of California and Texas). Many Mexican Americans living in the United States have assimilated into American culture which has made some become less connected with their culture of birth (or of their parents/ grandparents) and sometimes creates an identity crisis. Most Mexican Americans have varying degrees of Indigenous and European ancestry, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Guacamole
Guacamole (; (informally shortened to ''guac'' in the United States since the 1980s) is an avocado-based dip, spread, or salad first developed in Mexico. In addition to its use in modern Mexican cuisine, it has become part of international cuisine as a dip, condiment and salad ingredient. Etymology and pronunciation The name comes from Classical Nahuatl , which literally translates to 'avocado sauce', from ''āhuacatl'' 'avocado' + ''mōlli'' 'sauce'. In Mexican Spanish, it is pronounced . In American English, it tends to be pronounced , and this pronunciation is also common in British English, but is more common. History Avocado seeds were first found in the Tehuacan Valley of Mexico around 9,000–10,000 years ago (7000–8000 BCE) and had been domesticated by various Mesoamerican groups by 5000 BCE. They were likely cultivated in the Supe Valley in Peru as early as 3100 BCE. In the early 1900s, avocados frequently went by the name ''alligator pear''. In the 169 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mediterranean
The Mediterranean Sea is a sea connected to the Atlantic Ocean, surrounded by the Mediterranean Basin and almost completely enclosed by land: on the north by Western and Southern Europe and Anatolia, on the south by North Africa, and on the east by the Levant. The Sea has played a central role in the history of Western civilization. Geological evidence indicates that around 5.9 million years ago, the Mediterranean was cut off from the Atlantic and was partly or completely desiccated over a period of some 600,000 years during the Messinian salinity crisis before being refilled by the Zanclean flood about 5.3 million years ago. The Mediterranean Sea covers an area of about , representing 0.7% of the global ocean surface, but its connection to the Atlantic via the Strait of Gibraltar—the narrow strait that connects the Atlantic Ocean to the Mediterranean Sea and separates the Iberian Peninsula in Europe from Morocco in Africa—is only wide. The Mediterr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
