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Attitude Change
Attitude change is when a person or group changes their views, values, or beliefs about a particular topic, issue, or object. This can happen as a result of new information, experiences, or influence from others. Attitudes are associated beliefs and behaviors towards some object. They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict. Attitudes and attitude objects are functions of affective and cognitive components. It has been suggested that the inter-structural composition of an associative network can be altered by the activation of a single node. Thus, by activating an affective or emotional node, attitude change may be possible, though affective and cognitive components tend to be intertwined.Eagly, A., & Chaiken, S. (1995). Attitude strengt ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Attitude (psychology)
In psychology, an attitude "is a summary evaluation of an object of thought. An attitude object can be anything a person discriminates or holds in mind". Attitudes include beliefs (cognition), emotional responses ( affect) and behavioral tendencies ( intentions, motivations). In the classical definition an attitude is persistent, while in more contemporary conceptualizations, attitudes may vary depending upon situations, context, or moods. While different researchers have defined attitudes in various ways, and may use different terms for the same concepts or the same term for different concepts, two essential attitude functions emerge from empirical research. For individuals, attitudes are cognitive schema that provide a structure to organize complex or ambiguous information, guiding particular evaluations or behaviors. More abstractly, attitudes serve higher psychological needs: expressive or symbolic functions (affirming values), maintaining social identity, and regulating e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Emotion
Emotions are physical and mental states brought on by neurophysiology, neurophysiological changes, variously associated with thoughts, feelings, behavior, behavioral responses, and a degree of pleasure or suffering, displeasure. There is no scientific consensus on a definition. Emotions are often reciprocal determinism, intertwined with mood (psychology), mood, temperament, personality psychology, personality, disposition, or creativity. Research on emotion has increased over the past two decades, with many fields contributing, including psychology, medicine, history, sociology of emotions, computer science and philosophy. The numerous attempts to explain the origin, functional accounts of emotion, function, and other aspects of emotions have fostered intense research on this topic. Theorizing about the evolutionary origin and possible purpose of emotion dates back to Charles Darwin. Current areas of research include the neuroscience of emotion, using tools like positron ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reciprocity (social Psychology)
In social psychology, reciprocity is a social norm of responding to an action executed by another person with a similar or equivalent action. This typically results in rewarding positive actions and punishing negative ones. As a social construct, reciprocity means that in response to friendly actions, people are generally nicer and more cooperative. This construct is reinforced in society by fostering an expectation of mutual exchange. While the norm is not an innate quality in human beings, it is learned and cemented through repeated social interaction. Reciprocity may appear to contradict the predicted principles of self-interest. However, its prevalence in society allows it to play a key role in the decision-making process of self-interested ''and'' other-interested (or altruistic) individuals. This phenomenon is sometimes referred to as reciprocity bias, or the preference to reciprocate social actions. ''Reciprocal'' actions differ from ''altruistic'' actions in that reciproca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Proof
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book '' Influence: Science and Practice''. Social proof is used in ambiguous social situations where people are unable to determine the appropriate ''mode of behavior'', and is driven by the assumption that the surrounding people possess more knowledge about the current situation. The effects of social influence can be seen in the tendency of large groups to conform. This is referred to in some publications as the '' herd behavior''. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single distinct choice, so that decisions of even larger groups of individuals may be grounded in very little information (see information ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Authority
Authority is commonly understood as the legitimate power of a person or group of other people. In a civil state, ''authority'' may be practiced by legislative, executive, and judicial branches of government,''The New Fontana Dictionary of Modern Thought'' Third Edition, Allan Bullock and Stephen Trombley, Eds. p. 115. each of which has authority and is an authority. The term "authority" has multiple nuances and distinctions within various academic fields ranging from sociology to political science. In the exercise of governance, the terms ''authority'' and ''power'' are inaccurate synonyms. The term ''authority'' identifies the political legitimacy, which grants and justifies rulers' right to exercise the power of government; and the term ''power'' identifies the ability to accomplish an authorized goal, either by compliance or by obedience; hence, ''authority'' is the ''power'' to make decisions and the legitimacy to make such legal decisions and order their execution. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norm Of Reciprocity
The norm of reciprocity requires that people repay in kind what others have done for them. It can be understood as the expectation that people will respond to each other by returning benefits for benefits, and with either indifference or hostility to harms. The social norm of reciprocity may take different forms in different areas of social life, or in different societies. This is distinct from related ideas such as gratitude, the Golden Rule, or mutual goodwill. See reciprocity (social and political philosophy) for an analysis of the concepts involved. The norm of reciprocity mirrors the concept of reciprocal altruism in evolutionary biology. However, evolutionary theory and therefore sociobiology was not well-received by mainstream psychologists. This led to reciprocal altruism being studied instead under a new social-psychological concept: the norm of reciprocity. Reciprocal altruism has been applied to various species, including humans, while mainstream psychologists use the nor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Proof
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book '' Influence: Science and Practice''. Social proof is used in ambiguous social situations where people are unable to determine the appropriate ''mode of behavior'', and is driven by the assumption that the surrounding people possess more knowledge about the current situation. The effects of social influence can be seen in the tendency of large groups to conform. This is referred to in some publications as the '' herd behavior''. Although social proof reflects a rational motive to take into account the information possessed by others, formal analysis shows that it can cause people to converge too quickly upon a single distinct choice, so that decisions of even larger groups of individuals may be grounded in very little information (see information ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heuristics In Judgment And Decision Making
Heuristics (from Ancient Greek εὑρίσκω, ''heurískō'', "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, organizations, and even machines use to quickly form judgments, make decisions, and find solutions to complex problems. Often this involves focusing on the most relevant aspects of a problem or situation to formulate a solution. While heuristic processes are used to find the answers and solutions that are ''most'' likely to work or be correct, they are not always right or the most accurate. Judgments and decisions based on heuristics are simply good enough to satisfy a pressing need in situations of uncertainty, where information is incomplete. In that sense they can differ from answers given by logic and probability. The economist and cognitive psychologist Herbert A. Simon introduced the concept of heuristics in the 1950s, suggesting there were limitations to ratio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elaboration Likelihood Model
The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route. Origin Elaboration likelihood model is a general theory of attitude change. According to the theory's developers Richard E. Petty and John T. Cacioppo, the theory was created to provide a general "framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications". The study of Attitude (psychology), attitudes and persuasion began as the central focus of social psychology, featured in the work of psychologists Gordon Allport (1935) and Edward Alsworth Ross (1908). Allport described attitudes as "the most distinctive and in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
