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Buyer Decision Processes
As part of consumer behavior, the buying decision process is the decision-making process used by consumers regarding the market transactions before, during, and after the purchase of a Good (economics), good or Service (economics), service. It can be seen as a particular form of a cost–benefit analysis in the presence of multiple alternatives. To put it simply, In consumer behavior, the buyer decision process refers to the series of steps consumers follow when making choices about purchasing goods or services, including activities before, during, and after the transaction. Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred. It is a construction that imputes a commitment to action. That is, based on observable actions, we ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Behavior
Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services. It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour, and how external cues—such as visual prompts, auditory signals, or tactile (haptic) feedback—can shape those responses. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics). The study of consumer behaviour formally investigates individual qualities such as demographics, personality lifestyles, and behavioural variables (like usage rates, usage occasion, loyalty, brand advocacy, and willingness to provide referrals), in an attempt to understand people's wants and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Abraham Maslow
Abraham Harold Maslow ( ; April 1, 1908 – June 8, 1970) was an American psychologist who created Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. Maslow was a psychology professor at Brandeis University, Brooklyn College, New School for Social Research, and Columbia University. He stressed the importance of focusing on the positive qualities in people, as opposed to treating them as a "bag of symptoms". Hoffmann (1988), p. 109. A '' Review of General Psychology'' survey, published in 2002, ranked Maslow as the tenth most cited psychologist of the 20th century. Biography Youth Born in 1908 and raised in Brooklyn, New York, Maslow was the oldest of seven children. His parents were first-generation Jewish immigrants from Kyiv, then part of the Russian Empire (now Kyiv, Ukraine), who fled from Czarist persecution in the early 20th century. They had decided to live in New Y ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Applied Psychology
Applied psychology is the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience. Educational and organizational psychology, business management, law, health, product design, ergonomics, behavioural psychology, psychology of motivation, psychoanalysis, neuropsychology, psychiatry and mental health are just a few of the areas that have been influenced by the application of psychological principles and scientific findings. Some of the areas of applied psychology include counseling psychology, industrial and organizational psychology, engineering psychology, occupational health psychology, legal psychology, school psychology, sports psychology, community psychology, neuropsychology, medical psychology and clinical psychology, evolutionary psychology, human factors, forensic psychology and traffic psychology. In addition, a number of specialized areas in the general area of psychology have applied bra ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Game Theory
Game theory is the study of mathematical models of strategic interactions. It has applications in many fields of social science, and is used extensively in economics, logic, systems science and computer science. Initially, game theory addressed two-person zero-sum games, in which a participant's gains or losses are exactly balanced by the losses and gains of the other participant. In the 1950s, it was extended to the study of non zero-sum games, and was eventually applied to a wide range of Human behavior, behavioral relations. It is now an umbrella term for the science of rational Decision-making, decision making in humans, animals, and computers. Modern game theory began with the idea of mixed-strategy equilibria in two-person zero-sum games and its proof by John von Neumann. Von Neumann's original proof used the Brouwer fixed-point theorem on continuous mappings into compact convex sets, which became a standard method in game theory and mathematical economics. His paper was f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Theory
The theory of consumer choice is the branch of microeconomics that relates preferences to consumption expenditures and to consumer demand curves. It analyzes how consumers maximize the desirability of their consumption (as measured by their preferences subject to limitations on their expenditures), by maximizing utility subject to a consumer budget constraint. Factors influencing consumers' evaluation of the utility of goods include: income level, cultural factors, product information and physio-psychological factors. Consumption is separated from production, logically, because two different economic agents are involved. In the first case, consumption is determined by the individual. Their specific tastes or preferences determine the amount of utility they derive from goods and services they consume. In the second case, a producer has different motives to the consumer in that they are focussed on the profit they make. This is explained further by producer theory. The models ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
US Navy 060513-N-5174T-045 Lt
US or Us most often refers to: * ''Us'' (pronoun), the objective case of the English first-person plural pronoun ''we'' * US, an abbreviation for the United States US, U.S., Us, us, or u.s. may also refer to: Arts and entertainment Albums * ''Us'' (Brother Ali album) or the title song, 2009 * ''Us'' (Empress Of album), 2018 * ''Us'' (Mull Historical Society album), 2003 * ''Us'' (Peter Gabriel album), 1992 * ''Us'' (EP), by Moon Jong-up, 2021 * ''Us'', by Maceo Parker, 1974 * ''Us'', mini-album by Peakboy, 2019 Songs * "Us" (James Bay song), 2018 * "Us" (Jennifer Lopez song), 2018 * "Us" (Regina Spektor song), 2004 * "Us" (Gracie Abrams song), 2024 * "Us", by Azealia Banks from '' Fantasea'', 2012 * "Us", by Celine Dion from ''Let's Talk About Love'', 1997 * "Us", by Gucci Mane from '' Delusions of Grandeur'', 2019 * "Us", by Spoon from '' Hot Thoughts'', 2017 Other media * US Festival, two 1980s California music festivals organized by Steve Wozniak * ''Us'' (1991 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Confusion
Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions. Confusion Confusion occurs when a consumer fails to correctly understand or interpret products and services. This, in turn, leads to them making imperfect purchasing decisions. This concept is important to marketeers because consumer confusion may result in reduced sales, reduced satisfaction with products and difficulty communicating effectively with the consumer. It is a widely studied and broad subject which is a part of consumer behaviour and decision making.Soloman, M R ''Consumer Behaviour: Buying, Having and Being''. Prentice Hall p.7 Causes Choice overload Choice overload (sometimes called overchoice in the context of confusion) occurs when the set of purchasing options becomes overwhelmingly large for a consumer. A good example is wine in the UK where supermarkets may present over 1000 different produ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cognitive Dissonance
In the field of psychology, cognitive dissonance is described as a mental phenomenon in which people unknowingly hold fundamentally conflicting cognitions. Being confronted by situations that challenge this dissonance may ultimately result in some change in their cognitions or actions to cause greater alignment between them so as to reduce this dissonance. Relevant items of cognition include peoples' actions, feelings, ideas, beliefs, Value (ethics), values, and things in the Natural environment, environment. Cognitive dissonance exists without signs but surfaces through psychological stress when persons participate in an action that goes against one or more of conflicting things. According to this theory, when an action or idea is psychologically inconsistent with the other, people automatically try to resolve the conflict, usually by reframing a side to make the combination congruent. Discomfort is triggered by beliefs clashing with new information or by having to conceptually re ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DSLR
A digital single-lens reflex camera (digital SLR or DSLR) is a digital camera that combines the optics and mechanisms of a single-lens reflex camera with a solid-state image sensor and digitally records the images from the sensor. The reflex design scheme is the primary difference between a DSLR and other digital cameras. In the reflex design, light travels through the lens and then to a mirror that alternates to send the image to either a prism, which shows the image in the optical viewfinder, or the image sensor when the shutter release button is pressed. The viewfinder of a DSLR presents an image that will not differ substantially from what is captured by the camera's sensor, as it presents it as a direct optical view through the main camera lens rather than showing an image through a separate secondary lens. DSLRs largely replaced film-based SLRs during the 2000s. Major camera manufacturers began to transition their product lines away from DSLR cameras to mirrorless interc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nikon D80
The Nikon D80 is a digital single-lens reflex camera model announced by Nikon on August 9, 2006. The camera shipped the first week of September to US retailers. Considered by many to be a hybrid of design elements of the entry-level D50 and high-end D200 cameras, it occupied the same price bracket the Nikon D70 did at the time of its release. It was replaced by the Nikon D90 in August 2008. Features * 10.2 Megapixel CCD sensor * Seven preset scene modes (Auto, Portrait, Landscape, Macro, Sports, Night Landscape and Night Portrait) selectable using a top-mounted dial * User-selectable image optimization options (Normal, Softer, Vivid, More vivid, Portrait, Custom and Black-and-white) * In-camera Retouch feature with D-Lighting, Red-eye correction, Trim, Image overlay, Monochrome and Filter effects * In-camera Multiple exposure feature (merges up to three consecutive images) * USB 2.0 Hi-speed interface * Pentaprism viewfinder, rather than the more compact penta-mirror set up ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
