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British Scientists (meme)
In modern Russian culture, "British scientists" (, ) is a running joke used as an ironic reference to absurd news reports about scientific discoveries: "British scientists managed to establish that..." It has also become a Russian internet meme. James Harkin"How bumbling British boffins became a standing Russian joke" ''New Scientist'', December 19, 2017.spins on science news in its favor. For example, if there is a report about a British-American team, in the Russian version only British would be mentioned by nation, and of course, the title or the lede will most definitely say that British scientists did this or that. A similar opinion was expressed during a minipoll on what British scientists think about "British scientists" carried out in 2019 by the London-based Russophone ''Zima Magazine'': popular media are routinely twisting the reports about scientific discoveries to make them clickbaity. For this reason Krongauz considers "British scientists" to be a special type of media ...
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Russian Culture
Russian culture ( rus, Культура России, Kul'tura Rossii, kʊlʲˈturə rɐˈsʲiɪ) has been formed by the nation's history, its geographical location and its vast expanse, religious and social traditions, and both Eastern culture, Eastern and Western culture, Western influence. Cultural scientists believe that the influence of the East was fairly insignificant, since the Mongols did not coexist with the Russians during conquest, and the indigenous peoples were rather subjected to reverse cultural assimilation. Unlike the Scandinavian and more Western Europe, western neighbors, which have become the main reason for the formation of modern culture among Russians. Russian Russian literature, writers and Russian philosophy, philosophers have played an important role in the development of Western philosophy, European thought. The Russians have also greatly influenced classical music, Russian ballet, ballet, theatre, List of Russian artists, painting, Cinema of Russia, ...
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Runet
The Russian Internet () or Runet (), is the part of the Internet that uses the Russian language, including the Russian-language community on the Internet and websites. Geographically, it reaches all continents, including Antarctica (due to Russian scientists living at Bellingshausen StationLiveJournal: Discover global communities of friends who share your unique passions and interests
. Livejournal.ru.
), but mostly it is based in Russia. The term ''Runet'' is a portmanteau of ru (other), ru (code for both the Russian language and Russia's top-level domain) and internet. The term was coined in 1997 by the Azerbaijanis, Azerbaijani blogger Raffi Aslanbekov (), known as "Great Uncle" in Russia, on his Russian-language column ''Great Uncle's Thoughts''. T ...
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BBC News Russian
BBC News Russian () – formerly BBC Russian Service () – is part of the BBC World Service's foreign language output, one of nearly 40 languages it provides. History The BBC's first Russian-language broadcast was a translation of a speech by British Prime Minister Winston Churchill on 23 June 1941. The first programme of the Russian section of the BBC was hosted by Sonya (Betty) Horsfall on 24 March 1946. However, during World War II there were sporadic broadcasts to the Soviet Union in Russian only. Most of these broadcasts were after 1942. These were mainly short news bulletins or announcements relating to UK Foreign Office policy in Russian from 1943 onwards but often weeks or months apart. In the Cold War-era broadcasts were severely jammed. Despite this, it tried to bring to listeners in Soviet Union information they were deprived of, including works of writers and dissidents who could not publish their work at home, such as Alexander Solzhenitsyn. Jamming finally ...
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Marc Abrahams
Marc Abrahams (born 1956) is an American mathematician and scientific editor. He is the editor and co-founder of ''Annals of Improbable Research'' and the master of ceremonies at the annual Ig Nobel Prize celebration, which he founded in 1991. He was formerly editor of the ''Journal of Irreproducible Results''. Abrahams is married to Robin Abrahams, also known as "Miss Conduct", a columnist for the ''Boston Globe''. Abrahams graduated from Harvard College with a degree in applied mathematics. While working full time as a software engineer in 1990, he reached out to retired math columnist Martin Gardner asking him to recommend publications that might publish Abrahams' humor writing about math and science. Gardner replied with one defunct journal called the ''Journal of Irreproducible Results'' which Israeli scientists Alex Kohn and Harry J. Lipkin, Harry Lipkin had founded in 1955 and abandoned after about ten years due to the workload''.'' Abrahams restarted the journal and devot ...
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Ig Nobel Prize
The Ig Nobel Prize () is a satirical prize awarded annually since 1991 to promote public engagement with scientific research. Its aim is to "honor achievements that first make people laugh, and then make them think." The name of the award is a pun on the Nobel Prize, which it parodies, and on the word "ignoble". Organized by the scientific humor magazine '' Annals of Improbable Research'' (AIR), the Ig Nobel Prizes are presented by Nobel laureates in a ceremony at the Massachusetts Institute of Technology. The winners also deliver public lectures. The Ig Nobel Prize monetary award is given in a solitary banknote for the amount of 10 trillion Zimbabwean dollars ($0.40 USD, but the banknote is worth more as a collector's item). History The Ig Nobels were created in 1991 by Marc Abrahams, then editor-in-chief of the '' Journal of Irreproducible Results'' and later co-founder of the '' Annals of Improbable Research'', who has been the master of ceremonies at all awards ceremon ...
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Mad Scientist
The mad scientist (also mad doctor or mad professor) is a stock character of a scientist who is perceived as "mad, bad and dangerous to know" or "insanity, insane" owing to a combination of unusual or unsettling personality traits and the unabashedly ambitious, taboo or hubristic nature of their experiments. As a motif (narrative), motif in fiction, the mad scientist may be villainous (evil genius) or antagonistic, benign, or neutral; may be psychosis, insane, eccentricity (behaviour), eccentric, or clumsy; and often works with fictional technology or fails to recognise or value common human objections to attempting to Playing God (ethics), play God. Some may have benevolent intentions, even if their actions are dangerous or questionable, which can make them accidental antagonists. History Prototypes The prototypical fictional mad scientist was Victor Frankenstein, creator of his Frankenstein's monster, eponymous monster, who made his first appearance in 1818, in the novel ''Fra ...
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Popular Science
Popular science (also called pop-science or popsci) is an interpretation of science intended for a general audience. While science journalism focuses on recent scientific developments, popular science is more broad ranging. It may be written by professional science journalists or by scientists themselves. It is presented in many forms, including books, film and television documentaries, magazine articles, and web pages. History Before the modern specialization and professionalization of science, there was often little distinction between "science" and "popular science", and works intended to share scientific knowledge with a general reader existed as far back as Greek and Roman antiquity. Without these popular works, much of the scientific knowledge of the era might have been lost. For example, none of the original works of the Greek astronomer Eudoxus (4th century BC) have survived, but his contributions were largely preserved due to the didactic poem '' Phenomena'' writte ...
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Media Virus
Viral phenomena or viral sensations are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term ''viral'' pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population. The popularity of viral media has been fueled by the rapid rise of social network sites, wherein audiences—who are metaphorically described as experiencing "infection" and "contamination"—play as passive carriers rather than an active role to 'spread' content, making such content "go viral". The term ''viral media'' differs from '' spreadable media'' as the latter refers to the ''potential'' of content to become viral. Memes are one known example of informational viral patterns. History ...
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Clickbait
Clickbait (also known as link bait or linkbait) is a text or a thumbnail hyperlink, link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online content (media), content, being typically deceptive, sensationalized, or otherwise misleading. A "teaser campaign, teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curiosity, curious, but not enough to satisfy their curiosity without clicking through to the linked content. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. The ''-bait'' suffix makes an analogy with fishing, where a hook is disguised by an enticement (fishing bait, bait), presenting the impression to the fish that it is a desirable thing to swallow. Before the Internet, a marketing practice known as bait-and-switch used similar dishon ...
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Spin (propaganda)
In public relations and politics, spin is a form of propaganda, achieved through knowingly providing a biased interpretation of an event. While traditional public relations and advertising may manage their presentation of facts, "spin" often implies the use of disingenuous, deceptive, and manipulative tactics. Because of the frequent association between spin and press conferences (especially government press conferences), the room in which these conferences take place is sometimes described as a " spin room". Public relations advisors, pollsters and media consultants who develop deceptive or misleading messages may be referred to as "spin doctors" or "spinmeisters". A standard tactic used in "spinning" is to reframe or modify the perception of an issue or event to reduce any negative impact it might have on public opinion. For example, a company whose top-selling product is found to have a significant safety problem may "reframe" the issue by criticizing the safety of its ...
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AST (publisher)
AST () is one of the largest book publishing companies in Russia, General Director, headed by Oleg Bartenev (Олег Бартенев). It owns a bookstores chain "Bukva" (, lit. ''A Letter (alphabet), Letter''). Among AST partners are publishing companies Astrel, Zebra E, Molodaya Gvardiya (publisher), Molodaya Gvardiya, CenterCom, bookstores Moscow (publisher), Moscow and Biblio Globus and online shops, such as Ozon.ru. It also owns comic book and manga publisher Comics Factory. History The company was established in 1990 by Andrey Gertsev, Sergei Derevianko and Tatiana Derevianko as "Creative Cooperative Association AST" (). AST is an abbreviation meaning Andrey–Sergei–Tatiana. In 1993 the company was divided into AST itself, headed by Andrey Gertsev, and AST-PRESS. As of 2007, AST and its rival (later parent company) Eksmo together published approximately 30% of all Russian books. In 2008 AST purchased Avanta+. On April 19, 2012, the commercial subdivision of AST "P ...
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