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Brand Piracy
Brand piracy is the act of naming a Product (business), product in a manner which can result in confusion with other better known brands. According to author Robert Tönnis ''The term brand piracy is unauthorized usage of protected brand names, labels, designs or description of trade''. Annika Kristin states "brand Piracy is considered to be the premeditated use of registered trademark, its name, its tradename or the packaging and presentation of its products". It is a major loss to multinational enterprise, MNEs around the world as it causes a loss of revenue and image of the brand. Tönnis describes the consequence of brand piracy as the consumption of fake, untested and poor quality goods by consumers. This can damage the reputation of brands and even result in damage to people's health. In 2012 the U.S. Customs and Border Protection, CBP promised to protect the economy, the people of the US and their national security "against harm from counterfeit and pirated goods". Exampl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. In retailing, products are often referred to as Merchandising, merchandise, and in manufacturing, products are bought as raw materials and then sold as finished goods. A Service (economics), service is also regarded as a type of product. In project management, products are the formal definition of the Product breakdown structure, project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production (economics), production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible asset, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lacoste
Lacoste S.A. (; ) is a French designer sports fashion company, founded in 1933 by tennis player René Lacoste, and entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods, perfume, towels and watches. The company can be recognised by its green Crocodile logo. René Lacoste, the company's founder, was first given the nickname "the Crocodile" by the American press after he bet his team captain a crocodile-skin suitcase that he would win his match. He was later redubbed "the Crocodile" by French fans because of his tenacity on the tennis court. In November 2012, Lacoste was bought outright by Swiss family held group Maus Frères. History René Lacoste founded ''La Chemise Lacoste'' in 1933 with André Gillier, the owner and president of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something – its design. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan may also be considered to be a design (such as in arts and crafts). A design is expected to have a purpose within a specific context, typically aiming to satisfy certain goals and constraints while taking into account aesthetic, functional and experiential considerations. Traditional examples of designs are architectural and engineering drawings, circuit diagrams, sewing patterns, and less tangible artefacts such as business process models.Dictionary meanings in the /dictionary.cambridge.org/dictionary/english/design Cambridge Dictionary of American English at /www. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plagiarism
Plagiarism is the representation of another person's language, thoughts, ideas, or expressions as one's own original work.From the 1995 ''Random House Dictionary of the English Language, Random House Compact Unabridged Dictionary'': use or close imitation of the language and thoughts of another author and the representation of them as one's own original work qtd. in From the Oxford English Dictionary: The action or practice of taking someone else's work, idea, etc., and passing it off as one's own; literary theft. Although precise definitions vary depending on the institution, in many countries and cultures plagiarism is considered a violation of academic integrity and journalistic ethics, as well as of social norms around learning, teaching, research, fairness, respect, and responsibility. As such, a person or Legal Entity, entity that is determined to have committed plagiarism is often subject to various punishments or sanctions, such as Suspension (punishment), suspension, Expul ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Commission
The European Commission (EC) is the primary Executive (government), executive arm of the European Union (EU). It operates as a cabinet government, with a number of European Commissioner, members of the Commission (directorial system, informally known as "commissioners") corresponding to two thirds of the number of Member state of the European Union, member states, unless the European Council, acting unanimously, decides to alter this number. The current number of commissioners is 27, including the president. It includes an administrative body of about 32,000 European civil servants. The commission is divided into departments known as Directorate-General, Directorates-General (DGs) that can be likened to departments or Ministry (government department), ministries each headed by a director-general who is responsible to a commissioner. Currently, there is one member per European Union member state, member state, but members are bound by their oath of office to represent the genera ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music Industry
The music industry are individuals and organizations that earn money by Songwriter, writing songs and musical compositions, creating and selling Sound recording and reproduction, recorded music and sheet music, presenting live music, concerts, as well as the organizations that aid, train, represent and supply music creators. Among the many individuals and organizations that operate in the industry are: the songwriters and composers who write songs and musical compositions; the singers, musicians, Conducting, conductors, and bandleaders who perform the music; the record labels, music publishers, Recording studio, recording studios, Record producer, music producers, audio engineers, Record shop, retail and digital music stores, and Performance rights organisation, performance rights organizations who create and sell recorded music and sheet music; and the talent agent, booking agents, Promoter (entertainment), promoters, music venues, road crew, and audio engineers who help organiz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colours used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sharpie (marker)
Sharpie is a brand of writing implements (mainly permanent markers) manufactured by Newell Brands, a public company headquartered in Atlanta, Georgia, Atlanta, Georgia (U.S. state), Georgia. Originally designating a single permanent marker, the Sharpie brand has been widely expanded and can now be found on a variety of previously unrelated permanent and non-permanent pens and markers formerly marketed under other brands. Sharpie markers are made with several tips, including ultra fine, extra fine, fine, brush, chisel, mini, magnum, and retractable. Sharpie also produces Gel pen, gel and Rollerball pen, rollerball pens. History "Sharpie" was originally a permanent marker launched in 1964 by the Sanford L.P., Sanford Ink Company. The Sharpie was the first pen-style permanent marker. In 1990, Sharpie was acquired by The Newell Companies (later Newell Rubbermaid) as part of Sanford, a leading manufacturer and marketer of writing instruments. In 2005, the company's Accent high ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Del Monte Foods
Del Monte Foods Inc. ( trading as Del Monte Foods) is an American food production and distribution company and subsidiary of NutriAsia, headquartered in Walnut Creek, California. Del Monte Foods is one of the largest producers, distributors and marketers of branded processed food for the U.S. retail market, generating approximately $1.73 billion of annual sales. Its portfolio of brands includes Del Monte, S&W, Contadina, College Inn, Kitchen Basics, Joyba, and Take Root. Greg Longstreet is the current chief executive officer of Del Monte Foods. Several Del Monte products hold the number one or two market share position. The company also produces, distributes and markets private-label food. In 2014, Del Monte Foods Inc. was acquired by the Philippines' Campos Group-owned Del Monte Pacific Limited in an acquisition deal that cost US$1.67 billion. The pet food division of Del Monte Foods Inc. was not part of the deal and continued to operate as a separate company under the na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colgate (toothpaste)
Colgate is an American multinational brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap. History Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by Kalodont, Johnson & Johnson (Zonweiss) and Sheffield, were introduced in 1896. Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin. In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Label
A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product. Labels are most often affixed to packaging and containers using an adhesive, or sewing when affixed to clothing. Labels contain printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling. Labels have many uses, including promotion and providing information on a product's origin, the manufacturer (e.g., brand name), use, safety, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or United States. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards. In many countries, hazardous products such as poisons or flammable liquids must have a warning label. Uses Labels may be used for any combination of identific ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Levi Strauss & Co
Levi Strauss & Co. ( ) is an American clothing company known worldwide for its Levi's ( ) brand of denim jeans. It was founded in May 1853 when History of the Jews in Germany, German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business. Although the corporation is registered in Delaware, the company's corporate headquarters is located in Levi's Plaza in San Francisco. History Origin and formation (1853–1890s) Levi Strauss was born on February 26, 1829. He grew up in Buttenheim, Bavaria. History of the Jews in Germany, German-Jewish immigrant Levi Strauss began business at 90 Sacramento Street in San Francisco, then moved to 62 Sacramento Street. In 1858, the company was listed as ''Strauss, Levi (David Stern & Lewis Strauss) importers clothing, etc. 63 & 65 Sacramento St.'' (today, on the current grounds of the 353 Sacramento Street Lobby) in the San Francisco Direc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
