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Brand Activism
Brand activism refers to the practice of businesses taking public stances on social, political, economic, or environmental issues, with the aim of contributing to societal change. Unlike traditional corporate social responsibility (CSR), which often focuses on philanthropy and internal ethical practices, brand activism involves actively addressing contentious social or political issues, such as systemic racism, reproductive rights, gun control, LGBTQIA+ rights, immigration, sexual harassment, and public health. Moreover, this research underscores that both for-profit and non-profit organizations engage in activism to break down barriers and challenge the status quo, showing that activism is not confined to corporate entities but also extends to mission-driven organizations seeking systemic change. In ''Brand Activism: From Purpose to Action'', Philip Kotler and Christian Sarkar define brand activism as follows: "Brand Activism consists of business efforts to promote, impede, or d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Corporate Social Responsibility
Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or charitable nature by engaging in, with, or supporting Professional services, professional service volunteering through pro bono programs, community development, administering Grant (money), monetary grants to Nonprofit organization, non-profit organizations for the Common good, public benefit, or to conduct Ethics, ethically oriented business and investment practices. While CSR could have previously been described as an internal organizational policy or a business ethics, corporate ethic strategy, similar to what is now known today as environmental, social, and governance (ESG), that time has passed as various companies have pledged to go beyond that or have been mandated or incentivized by governments to have a better impact on the surrounding ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ben & Jerry's
Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlor to a multinational brand over the course of a few decades. The company was sold in 2000 to the British multinational Conglomerate (company), conglomerate Unilever but operates as an independent subsidiary. Its present-day headquarters is in South Burlington, Vermont, with its factory in Waterbury, Vermont. Ben & Jerry's is known for their original flavors, many of which incorporate foods and desserts mixed with ice cream. Some of these flavors have been themed after musicians, comedians, and public figures, such as Jerry Garcia, Stephen Colbert, Jimmy Fallon, Colin Kaepernick, and Phish. The company and its two founders have also been noted for their political activism and advocacy for social justice. This includes the way their prod ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Economic Activism
Economic activism involves using economic power for change. Both conservative and liberal groups use economic activism to boycott or outbid companies and organizations that do not agree with their particular political, religious, or social values. Conversely, it also means purchasing from those companies and organizations that do. Types of economic activism Brand activism is the type of activism in which business plays a leading role in the processes of social change. Applying brand activism, businesses show concern for the communities they serve, and their economic, social, and environmental problems, which allows businesses to build sustainable and long-term relationships with the customers and prospects. Kotler and Sarkar defined the phenomenon as an attempt by firms to solve the global problems its future customers and employees care about. Consumer activism is activism on behalf of consumers for consumer protection or by consumers themselves. For instance, activists in the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Consumer Activism
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. The term most commonly refers to a person who purchases goods and services for personal use. Rights "Consumers, by definition, include us all", said President John F. Kennedy, offering his definition to the United States Congress on March 15, 1962. This speech became the basis for the creation of World Consumer Rights Day, now celebrated on March 15. In his speech, John Fitzgerald Kennedy outlined the integral responsibility to consumers from their respective governments to help exercise consumers' rights, including: *The right to safety: To be protected against the marketing of goods that are hazardous to health or life. *The right to be informed: To be protected against fraudulent, deceitful, or grossly misleading information, adverti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
COVID-19 Pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December 2019. Soon after, it spread to other areas of Asia, and COVID-19 pandemic by country and territory, then worldwide in early 2020. The World Health Organization (WHO) declared the outbreak a public health emergency of international concern (PHEIC) on 30 January 2020, and assessed the outbreak as having become a pandemic on 11 March. COVID-19 symptoms range from asymptomatic to deadly, but most commonly include fever, sore throat, nocturnal cough, and fatigue. Transmission of COVID-19, Transmission of the virus is often airborne transmission, through airborne particles. Mutations have variants of SARS-CoV-2, produced many strains (variants) with varying degrees of infectivity and virulence. COVID-19 vaccines were developed rapidly and deplo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nike, Inc
Nike, Inc. (stylized as ''NIKE'') is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. It is the world's largest supplier of Sneakers, athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022. The company was founded on January 25, 1964, as "Blue Ribbon Sports", by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (mythology), Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Nike Blazers, Air Force 1 (shoe), Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding and Nike CR7. The company also sells products under its Air Jordan brand and its Converse (brand), Converse subsidiary. Nike also owned Bauer Hockey from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Colin Kaepernick
Colin Rand Kaepernick ( ; born November 3, 1987) is an American civil rights activist and former professional football quarterback. He played six seasons for the San Francisco 49ers in the National Football League (NFL). In 2016, he gained national attention for kneeling during the national anthem at the start of NFL games in protest of police brutality and racial inequality in the United States. Kaepernick played college football for the Nevada Wolf Pack, where he was named the Western Athletic Conference (WAC) Offensive Player of the Year twice and became the only player in NCAA Division I history to amass 10,000 passing yards and 4,000 rushing yards in a career. After graduating, he was selected by the 49ers in the second round of the 2011 NFL draft. Kaepernick began his professional football career as a backup quarterback to Alex Smith, and became the 49ers' starter in the middle of the 2012 season after Smith suffered a concussion. He then remained the team's starti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
National Football League
The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the major professional sports leagues in the United States and Canada and the highest professional level of American football in the world. Each NFL season begins annually with a NFL preseason, three-week preseason in August, followed by the NFL regular season, 18-week regular season, which runs from early September to early January, with each team playing 17 games and having one Bye (sports), bye week. Following the conclusion of the regular season, seven teams from each conference, including the four division winners and three Wild card (sports), wild card teams, advance to the NFL playoffs, playoffs, a single-elimination tournament, which culminates in the Super Bowl, played in early February ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Glossier
Glossier is a beauty brand founded by Emily Weiss in 2014. It started as an online-only company, building on the popularity of the beauty blog ''"Into the Gloss"''. Glossier was one of the first direct-to-consumer beauty companies when it launched in 2014, and has grown to over 10 retail locations in addition to global distribution in Sephora, Space.NK, SpaceNK, and Mecca (cosmetics), Mecca. The brand's products span skincare, makeup, bodycare, fragrance, and merch. History Weiss began her career in the fashion industry and gained public attention through her beauty blog ''"Into The Gloss"'' while working at Vogue. Inspired by the direct interactions with her readers, she founded Glossier with the mission to democratize beauty and create products that enhance natural beauty. Glossier raised $2 million in seed funding from Forerunner Ventures, and launched Glossier.com with four products: an all-purpose balm, a facial mist, a sheer skin tint, and a moisturizer. The site develo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hashtag Activism
Hashtag activism refers to the use of social media hashtags for Internet activism. The hashtag has become one of the many ways that social media contributes to civic engagement and social movements. The use of the hashtag on social media provides users with an opportunity to share information and opinions about social issues in a way that others (followers) can interact and engage as part of a larger conversation with the potential to create change. The hashtag itself consists of a word or phrase that is connected to a social or political issue, and fosters a place where discourse can occur. Social media provides an important platform for historically marginalized populations. Through the use of hashtags these groups are able to communicate, mobilize, and advocate for issues less visible to the mainstream. Supporters of the power of hashtag activism believe that it allows users to connect with individuals from all over the world and share information quickly. Critics, on the other ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). He is known for popularizing the definition of marketing mix. He is the author of over 80 books, including ''Marketing Management'', ''Principles of Marketing'', ''Kotler on Marketing'', ''Marketing Insights from A to Z'', ''Marketing 4.0'', ''Marketing Places'', ''Marketing of Nations'', ''Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Social Media Marketing, My Adventures in Marketing, Up and Out of Poverty,'' and ''Winning at Innovation.'' Kotler describes strategic marketing as serving as "the link between society's needs and its pattern of industrial response." Kotler helped create the field of social marketing that focuses on helping ind ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Black Lives Matter
Black Lives Matter (BLM) is a Decentralization, decentralized political and social movement that aims to highlight racism, discrimination and Racial inequality in the United States, racial inequality experienced by black people, and to promote anti-racism. Its primary concerns are police brutality and racially motivated violence against black people. The movement began in response to the killings of Killing of Trayvon Martin, Trayvon Martin, Killing of Michael Brown, Michael Brown, Killing of Eric Garner, Eric Garner, and Killing of Rekia Boyd, Rekia Boyd, among others. BLM and its related organizations typically advocate for various policy changes related to black liberation and Criminal justice reform in the United States, criminal justice reform. While there are specific organizations that label themselves "Black Lives Matter", such as the Black Lives Matter Global Network Foundation, the overall movement is a decentralized network with no formal hierarchy. , there are ab ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
