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Big Six Advertising Agencies
The Big Six is the name colloquially given to the six largest advertising and public relations agencies in the world by revenue: Publicis, WPP, Omnicom, IPG, Dentsu, and Havas. See also * Big Four accounting firms * Big Three (management consultancies) * Big Three (credit rating agencies) The Big Three credit rating agencies are S&P Global Ratings (S&P), Moody's, and Fitch Group. S&P and Moody's are based in the US, while Fitch is dual-headquartered in New York City and London, and is controlled by Hearst. As of 2013 they hol ... References {{DEFAULTSORT:Big Four Auditors Advertising agencies Public relations companies ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations often aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. However, advertising, especially of the type that focuses on distributing information or core PR messages, is also a part ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publicis
Publicis Groupe S.A. is a French multinational advertising and public relations company. As of 2024, the company is the largest advertising company in the world by revenue. Based in Paris, it is one of the 'Big Four' advertising commpanies, alongside WPP, Interpublic and Omnicom. Publicis Groupe S.A. is headed by Arthur Sadoun, and its agencies provide digital and traditional advertising, media services and marketing services to national and multinational clients. History The company was founded by 20 year old Marcel Bleustein-Blanchet in 1926. After 1945, the company grew rapidly, becoming the world's fourth-largest agency. It was a leader in promoting France's post- war economic boom, especially the expansion of the advertising industry; it was successful because of its close ties with top officials of the French government, its clever use of symbols to promote itself, and its ability to attract clients from widely diverse growing industries. In 2011, Publicis was na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WPP Plc
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companies, which include advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, EssenceMediacom, Grey, Hill & Knowlton, Mindshare, Ogilvy, VML, Wavemaker, and WPP Media. It is one of the "Big Four" agency companies, alongside Publicis, The Interpublic Group of Companies, and Omnicom Group. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index. History The company was founded as Wire and Plastic Products plc to manufacture wire shopping baskets in 1971. In 1985 Martin Sorrell and Preston Rabl, searching for a listed company through which to build a worldwide marketing services company, bought a controlling stake. In 1986, WPP became the parent ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Omnicom Group
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital marketing, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group acts as the parent company for Omnicom Media Group composed of three agencies (OMD, PHD and Hearts & Science) as well as three global advertising agency networks – BBDO, DDB and TBWA. Omnicom Group also manages Flywheel, DAS Group of Companies (comprising the Health Group, the Precision Marketing Group, the Commerce Group and the Advertising Collective) and the Communications Consultancy Network. Omnicom Group was ranked as one of the four largest Advertising ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis, and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk, and Communications Affiliates. In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Dentsu
, simply known as , stylized as dentsu, is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. In 2018, Dentsu announced its reorganization into a holding company and as a result, most of the company's functions (including its advertising business) moved to a new company under the Dentsu name and the existing company rebranding to the Dentsu Group name, the changes took effect by January 1, 2020. History Dentsu was originally established as and by . In 1906, Telegraphic Service Co. became . The next year, Japan Advertising Ltd. merged with Japan Telegraphic Communication Co., Ltd. to create advertising and communications operations. Japan Telegraphic Communication Co., Ltd. sold off its news division to Doumei News Agency in 1936 to change the company's focus to specialized advertisin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Havas
Havas NV () is a French multinational corporation, multinational advertising agency, advertising and public relations company, with its registered office and head office in Puteaux, France. Havas operates in more than 100 countries. The group is structured into three main operational divisions, offering a wide range of services including Online advertising, digital advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications, public relations, and innovation consulting. History The original Havas was the world's first news agency, created in 1835 by Charles-Louis Havas. The Agence France-Presse news agency comes from it. Havas was acquired by Vivendi in 1998, and renamed Vivendi Universal Publishing. VUP in turn merged with Lagardère Group, Lagardère to become Editis in 2004. The company which today bears the name Havas is itself a former subsidiary of t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Four Accounting Firms
The Big Four are the four largest professional services networks in the world: Deloitte, Ernst & Young, EY, KPMG, and PwC. They are the four largest global accounting networks as measured by revenue. The four are often grouped because they are comparable in size relative to the rest of the market, both in terms of revenue and workforce; they are considered equal in their ability to provide a wide scope of professional services to their clients; and, among those looking to start a career in professional services, particularly accounting, they are considered equally attractive networks to work in, because of the frequency with which these firms engage with Fortune 500, ''Fortune'' 500 companies. The Big Four all offer audit, assurance services, assurance, taxation, management consulting, Valuation (finance), valuation, market research, actuarial, corporate finance, and legal services to their clients. A significant majority of the audits of Public company, public companies, as w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Three (management Consultancies)
The Big Three or MBB refers to management consulting firms McKinsey & Company, Boston Consulting Group, and Bain & Company. Widely considered the most prestigious strategy consulting firms in the world, the three companies are distinguished by the depth and rigor of their analyses and recommendations, rich histories of service dating back to their foundings in the mid-19th century, and strong client bases spanning some of the world's largest and more important companies. Known for their highly selective and competitive recruiting process, the MBB firms hire a large portion of their consultants from prestigious undergraduate universities and MBA programs around the world, supplementing them with more senior industry hires with deep expertise in specific sectors served by the firms. While continuing to maintain a focus on the strategy consulting work for which they originally rose to prominence, the MBB firms have expanded their portfolio of offerings over the years to include cons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Big Three (credit Rating Agencies)
The Big Three credit rating agencies are S&P Global Ratings (S&P), Moody's, and Fitch Group. S&P and Moody's are based in the US, while Fitch is dual-headquartered in New York City and London, and is controlled by Hearst. As of 2013 they hold a collective global market share of "roughly 95 percent" with Moody's and Standard & Poor's having approximately 40% each, and Fitch around 15%. According to an analysis by Deutsche Welle, "their special status has been cemented by law — at first only in the United States, but then in Europe as well." From the mid-1990s until early 2003, the Big Three were the only " Nationally Recognized Statistical Rating Organizations (NRSROs)" in the United States — a designation meaning they were used by the US government in several regulatory areas. (Four other NRSROs merged with Fitch in the 1990s.) The European Union has considered setting up a state-supported EU-based agency. The Asian credit rating market is relatively diverse. Due to the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
