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Betty Crocker Kitchens
The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use. Marjorie Husted Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty ..., an economist hired by the Washburn-Crosby company, was not only a key player in developing the persona of Betty Crocker but also recognized the subtle difference in how home cooks measured and approached recipes compared to how these recipes were made in the test kitchens. Based on her cooking instruction experience, Hustad felt that Betty Crocker's recipes need to be reliab ...
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Test Kitchen
A test kitchen is a kitchen used for the process of developing new kinds of food. On the largest scale, they are run by the research and development departments of large companies in the food industry. Other test kitchens are owned by individuals who enjoy the craft of developing new recipes. Popular culture The name has been given to a popular American television show called America's Test Kitchen. See also * Betty Crocker Kitchens The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be ... References Food industry Kitchen {{cooking-stub ...
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General Mills
General Mills, Inc. is an American multinational corporation, multinational manufacturer and marketer of branded ultra-processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Nature Valley, Totino's, Pillsbury Company, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Wheaties, Chex, Lucky Charms, Trix (cereal), Trix, Cocoa Puffs, and the monster cereals. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois congressman Robert Smith ...
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Golden Valley, Minnesota
Golden Valley is a western and first-ring suburb of Minneapolis in Hennepin County, Minnesota, Hennepin County, Minnesota, United States. The population was 22,552 at the 2020 United States census, 2020 census. The city is mostly residential and is bordered by Interstate 394. Over 15% of it is parks or nature reserves. Minnesota State Highway 55 runs through the city, providing a direct route to downtown Minneapolis. Golden Valley is the main corporate headquarters of General Mills, a major flour milling and food products company originally located in Minneapolis. It is the site of Pentair's U.S. headquarters and local NBC affiliate KARE (TV), KARE. The city was also home to the former Honeywell, Minneapolis-Honeywell headquarters, which is now the Resideo Technologies corporate offices. History Ojibwe and Sioux tribes had encampments on nearby Medicine Lake. The first white settlers arrived in the early 1850s. Golden Valley was incorporated on December 17, 1886. In the early 2 ...
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Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, General Mills introduced the red spoon logo with her signature, placing it on Gold Medal flour, Bisquick, and cake-mix packages. A portrait of Betty Crocker appears on printed advertisements, product packaging, and cookbooks. The character was developed in 1921 following a unique Gold Medal Flour promotion featured in the ''Saturday Evening Post''. The ad asked consumers to complete a jigsaw puzzle and mail it to the then Washburn-Crosby Company, later General Mills, in Minneapolis, Minnesota. In return, they would receive a pincushion shaped like a bag of flour. Along with 30,000 completed puzzles came several hundred letters with cooking-related questions. Realizing that especially housewives would want advice from a fellow woman, the comp ...
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Marjorie Husted
Marjorie Husted (née Child; April 2, 1892 – December 23, 1986) was an American home economist and businesswoman who worked for General Mills and was responsible for the success and fame of the brand character Betty Crocker. Husted wrote Betty Crocker's radio scripts and was her radio voice for a time.Shapiro, p. 185. Several different women are believed by different audiences to be the woman behind Betty Crocker. Until recently when the company admitted she was not a real person, Husted answered to the name Betty Crocker for visitors to General Mills.Shapiro, p. 187. Husted's original ideas and hard work transformed Betty Crocker, in the words of author Laura Shapiro, into "the most successful culinary authority ever invented." Education and early career Born in Minneapolis, Minnesota, the daughter of Sampson Child and his wife, Alice, she studied home economics and German at the University of Minnesota where she was a member of Kappa Alpha Theta. She graduated in 1913 and ...
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