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Belville (Lego)
Lego Belville (stylized as ''LEGO Belville'') is a discontinued Lego theme designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters that were larger in scale than the traditional Lego minifigure. The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple colour scheme, and depicted scenes from fairy tales and fantasy as well as everyday life. The product line was discontinued in 2009. Belville's direct successor is Lego Friends, which was introduced in 2012. Other Lego product ranges that have been designed for girls include Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). Overview Belville was a product line that was marketed at girls. It was produced from standard Lego bricks, but also featured larger decorative pieces. The range also featured pink Lego pieces, which had been introduced for the first time in the Paradisa sets. Belville figures were la ...
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Lego Belville Logo
Lego (, ; ; stylised as LEGO) is a line of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions. The Lego Group began manufacturing the interlocking toy bricks in 1949. Moulding is done in Denmark, Hungary, Mexico, and China. Brick decorations and packaging are done at plants in the former three countries and in the Czech Republic. Annual production of the bricks averages approximately 36 billion, or about 1140 elements per second. One of Europe's biggest companies, Lego is the largest toy manu ...
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Trademark
A trademark (also written trade mark or trade-mark) is a form of intellectual property that consists of a word, phrase, symbol, design, or a combination that identifies a Good (economics and accounting), product or Service (economics), service from a particular source and distinguishes it from others. Trademarks can also extend to non-traditional marks like drawings, symbols, 3D shapes like product designs or packaging, sounds, scents, or specific colours used to create a unique identity. For example, Pepsi® is a registered trademark associated with soft drinks, and the distinctive shape of the Coca-Cola® bottle is a registered trademark protecting Coca-Cola's packaging design. The primary function of a trademark is to identify the source of goods or services and prevent consumers from confusing them with those from other sources. Legal protection for trademarks is typically secured through registration with governmental agencies, such as the United States Patent and Trademark ...
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Lego Themes
A Lego theme is a product line of Lego construction toys produced by The Lego Group based on a central concept. Before 1978, Lego produced several construction sets with common themes, but they were not necessarily branded as part of a single series or theme. Following the introduction of Lego minifigures, minifigures in 1978, owner Kjeld Kirk Kristiansen pushed a new strategy of creating and marketing a series of sets he termed a "system within the system" and the three original environments (based on the present, past and future, respectively) were launched: Lego City, ''City''/''Town'', Lego Castle, ''Castle'', and Lego Space, ''Space''. In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as Lego Technic, ''Technic'', ''DUPLO, Duplo'' and Lego Fabuland, ''Fabuland''. Since then, many new themes have ...
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Lego Gabby's Dollhouse
''Lego Gabby's Dollhouse'' (stylized as ''LEGO Gabby's Dollhouse'') is a Lego theme based on the DreamWorks Animation preschool series of the same name created by Traci Paige Johnson and Jennifer Twomey. It is licensed from DreamWorks Animation Television and Netflix. The theme was first introduced in 2023. Overview The product line focuses on Gabby and her cat friends who go on adventures within her dollhouse. ''Lego Gabby's Dollhouse'' aimed to recreate the main characters in Lego form, including Gabby, Cakey Cat, Kitty Fairy, MerCat and Pandy Paws. Development ''Lego Gabby's Dollhouse'' was inspired by the ''Gabby's Dollhouse'' TV series. The Lego construction toy range was based on the DreamWorks Animation preschool series and developed in collaboration with Universal Products & Experiences (formerly known as Universal Brand Development). The construction sets were designed to recreate the story and characters of the DreamWorks Animation preschool series in Lego form. Laun ...
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Lego Unikitty!
Lego Unikitty! (stylized as ''LEGO Unikitty!'') is a discontinued Lego theme based on the animated television series of the same name. It was licensed from The Lego Group and Warner Bros. Animation for Cartoon Network and the series starred the character of the same name from ''The Lego Movie'' and its sequel, '' The Lego Movie 2: The Second Part''. The theme was first introduced in August 2018. The product line was discontinued by the end of December 2019. Overview ''Lego Unikitty!'' was based on the animated television series. The product line focuses on Unikitty and her friends in Unikingdom. As the ruler of Unikingdom, Princess Unikitty has various misadventures in her land with her brother Prince Puppycorn, scientist Dr. Fox, bodyguard Hawkodile, and advisor Richard. They also deal with the threats of Master Frown from the neighboring Frown Town. ''Lego Unikitty!'' aimed to recreate the main characters in Lego form, including Unikitty, Puppycorn, Dr. Fox, Hawkodile and ...
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Lego Elves
Lego Elves (stylised as ''LEGO Elves'') is a discontinued Lego product line produced by The Lego Group that was launched in 2015. The product line was based on the storyline of accompanying animated series on Disney Channel, the Lego YouTube channel, and Netflix which follow the adventures of a character named Emily Jones who travels to a magical land called Elvendale. It went through a reboot at one point, where the animation had the characters with typical Lego-figurine-styled hands. The theme aimed to introduce a fantasy element to girl-focused Lego products. It was discontinued in 2018. Overview The Lego Elves theme was underpinned by the storyline of its accompanying animated series. The ''Lego Elves'' animated television series began with a mini movie special titled ''Unite The Magic.'' An animated webisode series was released on the Lego YouTube channel. An animated series titled ''Lego Elves: Secrets of Elvendale'' was produced and aired by Netflix. Both the Lego toy li ...
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Lego DC Super Hero Girls
Lego ''DC Super Hero Girls'' (stylized as ''LEGO DC Super Hero Girls'') is a discontinued Lego theme based on the ''DC Super Hero Girls'' web series. It is licensed from DC Comics and Warner Bros. Animation. The theme was first introduced in November 2016. The toy line was accompanied by several shorts, a television special and films based on ''Lego DC Super Hero Girls''. The Lego DC Super Hero Girls theme was discontinued by the end of 2018. Overview ''Lego DC Super Hero Girls'' was based on the ''DC Super Hero Girls'' series. The product line focuses on the DC Super Hero Girls characters from Super Hero High School. At Super Hero High School, well-known DC heroes attend challenging classes and deal with all the awkwardness of growing up with the added stress of having unique superpowers. ''Lego DC Super Hero Girls'' aimed to recreate the main characters in Lego form, including Wonder Woman, Supergirl, Batgirl, Bumblebee, Harley Quinn, and Poison Ivy. Development The ''Lego D ...
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Lego Disney
Lego Disney (formerly known as Lego Disney Princess which was launched in 2014 until 2016 and stylized as ''LEGO Disney'') is a Lego theme based on the various Disney Princesses and Disney characters involved in different Disney films and television series. It is licensed from Walt Disney Pictures. The theme was first introduced in 2016 and was re-branded theme from the ''Lego Disney Princess'' line in 2017. The toy line was accompanied by several shorts and television specials based on ''Lego Disney''. Overview The product line focuses on the Disney Princesses and characters who have appeared in various Disney franchises. In 2019, The Lego Group built three life-sized models of Olaf, Anna and Elsa, three characters that appear in the Disney's Frozen II franchise. The Olaf model consisted of 7,714 Lego bricks and measured 3.4-feet-tall. Anna model consisted of 18,879 Lego bricks and measured 5.6-feet-tall. Elsa model consisted of 22,100 Lego bricks and measured 5.7-feet-tall. T ...
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Hans Christian Andersen
Hans Christian Andersen ( , ; 2 April 1805 – 4 August 1875) was a Danish author. Although a prolific writer of plays, travelogue (literature), travelogues, novels, and poems, he is best remembered for his literary fairy tales. Andersen's fairy tales, consisting of 156 stories across nine volumes, have been translated into more than 125 languages. They have become embedded in Western culture, Western collective consciousness, accessible to children as well as presenting lessons of virtue and resilience in the face of adversity for mature readers., p. 388 His most famous fairy tales include "The Emperor's New Clothes", "The Little Mermaid", "The Nightingale (fairy tale), The Nightingale", "The Steadfast Tin Soldier", "The Red Shoes (fairy tale), The Red Shoes", "The Princess and the Pea", "The Snow Queen", "The Ugly Duckling", "The Little Match Girl", and "Thumbelina." Andersen's stories have inspired ballets, plays, and animated and live-action films. Early life Andersen was ...
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Girls' Toys And Games
Girls' toys and games are toys and games specifically target market, targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity. One commentator have argued that the market for girl's toys and games is more challenging than that for boys' toys and games. Background Games and toys, or types of play (activity), play, in many cultures are gender (and wikt:age, age) gender neutrality, neutral, but some are given a gender role (masculine or feminine). Games given a gender role are social exclusion, exclusive or sex segregation, segregationist, and a game labelled as such is often considered by both children and adults as appropriate for boys or girls but not both. Members of a culture that designated a game's gender role, as well as outsiders, may have difficulty discerning why it has that gender role. Some games, such as many sports, are or were officially gender segreg ...
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BrickLink
BrickLink is the largest online marketplace for reselling Lego products. Its website also offers resources for Lego fans, including an extensive catalog of products and parts and community forums. History BrickLink was founded by Dan Jezek, who had made it after other online sellers were impressed by the website he made for his own Lego store. Originally named BrickBay, the site started operation on June 19, 2000. After online retailer eBay challenged the use of "Bay" in the name, it was renamed BrickLink in 2002. In 2010, Jezek died suddenly, and his mother Eliska Jezkova succeeded him as CEO. In 2013, the site was acquired by Nexon founder and CEO Jung-Ju "Jay" Kim, who transferred its assets into BrickLink Limited, a Hong Kong-based company. Kim, a Lego fan himself, created some of the most important features of the current BrickLink website, including the BrickLink AFOL Designer Program (now the BrickLink Designer Program) which sold top-rated fan designs as packaged, unoffi ...
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LEGO Town
Lego City (stylized as ''LEGO City'') is a theme under which Lego building sets are released based on city life, with the models depicting city and emergency services (such as police and fire), airport, train, construction, and civilian services. It evolved from LEGOLAND Town as one of the three original themes that Lego produced upon its launch of the Lego minifigure in 1978 along with Castle and Space, with each of the three themes representing the 'Past' (Castle), 'Present' (Town) and 'Future' (Space). The Town brand was briefly replaced with Lego World City in 2003 and 2004 before it was simply rebranded as Lego City in 2005. Overview The Lego City theme traces its origins to Lego Town, a theme introduced with the first minifigures in 1978, when a completely new range of buildings and vehicles were introduced for the European markets, although Lego sets with city buildings and vehicles had been commonplace since the late 1960s. Prior to 1978, LEGOLAND-branded sets were f ...
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