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Balance (advertisement)
''Balance'' was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences.Dawson, Chester (2004). "Lexus: The Relentless Pursuit", pp. 119-120. John Wiley & Sons (Asia) Pte Ltd., Singapore. It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the flagship Lexus sedan. The advertisement received several awards and was emulated by later versions. Synopsis The advertisement showed the Lexus LS 400 on rollers, with a set of champagne glasses stacked on its hood. The LS400 engine and drivetrain were required to quickly accelerate from stop and shift through all the gears to reach the equivalent top speed of over per hour. Despite the quick shifts and the fast speed, the LS 400 engine produces no vibrations to upset the champagne glass pyramid, and not one drop of liquid is spilled. The narration reads, "After years of intense work, Lexus i ...
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Lexus
is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States. Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan (car), sedan, coupé, Convertible (car), convertible and Sport utility vehicle, SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the ...
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YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's AdSense program, which seeks to generate more revenue for both parties. ...
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1989 Works
File:1989 Events Collage.png, From left, clockwise: The Cypress structure collapses as a result of the 1989 Loma Prieta earthquake, killing motorists below; The proposal document for the World Wide Web is submitted; The Exxon Valdez oil tanker runs aground in Prince William Sound, Alaska, causing a large oil spill; The Fall of the Berlin Wall begins the downfall of Communism in Eastern Europe, and heralds German reunification; The United States invades Panama to depose Manuel Noriega; The Singing Revolution led to the independence of the Baltic states of Estonia, Latvia, and Lithuania from the Soviet Union; The stands of Hillsborough Stadium in Sheffield, Yorkshire, where the Hillsborough disaster occurred; Students demonstrate in Tiananmen Square, Beijing; many are killed by forces of the Chinese Communist Party., 300x300px, thumb rect 0 0 200 200 1989 Loma Prieta earthquake rect 200 0 400 200 World Wide Web rect 400 0 600 200 Exxon Valdez oil spill rect 0 200 300 400 1989 Tian ...
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Advertising Campaigns
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign, as it sets the motif for the series of individual advertisements and other marketing communications that will be used. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being not effective or market conditions, competition and marketing mix. Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usuall ...
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James Sloyan
James Joseph Sloyan (born February 24, 1940 in Indianapolis, Indiana) is an American actor. Early years Sloyan left the United States at an early age to live abroad in Rome, Capri, Milan, Switzerland, and Ireland. His career in show business began upon his return to the United States, in 1957, when Sloyan received a scholarship to the American Academy of Dramatic Arts. Sloyan's acting career was interrupted in 1962, when he was drafted into the United States Army during the Vietnam War. Career Television Sloyan's television career includes numerous brief performances on daytime dramas ''The Young and the Restless, General Hospital'', and ''Ryan's Hope'', and guest appearances on prime-time series ''Wonder Woman''; ''Baywatch''; ''Quantum Leap''; ''The X-Files''; ''MacGyver''; ''Party of Five''; '' Matlock''; ''Murder, She Wrote''; and '' Dr. Quinn, Medicine Woman''. He appeared in the television movies '' Blind Ambition'', '' Billionaire Boys Club'', and ''My Son Is Innocen ...
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Hyundai Marcia
The Hyundai Sonata is a mid-size car that has been manufactured by Hyundai since 1985. The first generation Sonata, which was introduced in 1985, was a facelifted Hyundai Stellar with an engine upgrade, and was withdrawn from the market in two years due to poor customer reaction. While the nameplate was originally only sold in South Korea, the second generation of 1988 was widely exported. The Sonata is currently manufactured in the United States for the North American market, China and South Korea for the Asian market, and Russia for other markets. It was named after the musical term, ''sonata''. First generation (Y1; 1985) The first Sonata was introduced to compete with the Daewoo Royale series and was a more luxurious version of the Stellar. It included cruise control, power seats, head lamp washers, power brakes, electric operated adjustable side mirrors and chrome bumper trims. The Sonata was available with two trim options in Korea: Luxury and Super (the latter only ...
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Hyundai Motor Group
The Hyundai Motor Group (HMG; ; ; stylized as HYUΠDAI) is a South Korean ''chaebol'' (loosely similar to a multinational conglomerate but without a central holding company or ownership structure) headquartered in Seoul, South Korea. The HMG also refers to the group of affiliated companies interconnected by complex shareholding arrangements, with Hyundai Motor Company regarded as the ''de facto'' representative of the group. It is the third-largest South Korean ''chaebol'', after Samsung Group and SK Group, related to other Hyundai-name industries following a specialized development split and restructuring which resulted in Hyundai Motor group, Hyundai Heavy Industries Group, Hyundai Development Company Group, Hyundai Department Store Group, and Hyundai Marine & Fire Insurance. History The group was formed through the purchase of 51% of Kia by Hyundai Motor Company in 1998. As of March 31, 2011, Hyundai owns 33.7% of Kia Motors. On May 22, 2022, the Hyundai Motor Group ann ...
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Lexus LS
The is a full-size car, full-size luxury car, luxury sedan (F-segment in Europe) serving as the Core product, flagship model of Lexus, the luxury division (business), division of Toyota. For the first four generations, all LS models featured V8 engine, V8 engines and were predominantly rear-wheel-drive. In the fourth generation, Lexus offered all-wheel-drive, hybrid vehicle, hybrid, and long-wheelbase variants. The fifth generation changed to using a V6 engine with no V8 option, and only one length was offered. As the first model developed by Lexus, the LS 400 debuted in January 1989 with the second generation debuting in November 1994. The LS 430 debuted in January 2000 and the LS 460/LS 460 L series in 2006. A domestic-market version of the LS 400 and LS 430, badged as , was sold in Japan until the Lexus marque was introduced there in 2006. In 2006 (for the 2007 model year), the fourth generation LS 460 debuted the first production eight-speed automatic transmission and an Adva ...
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Advanced Parking Guidance System
Intelligent Parking Assist System (IPAS), also known as Advanced Parking Guidance System (APGS) for Toyota models in the United States, is the first production automatic parking system developed by Toyota Motor Corporation in 1999 initially for the Japanese market hybrid Prius models and Lexus models. The technology assists drivers in parking their vehicle. On vehicles equipped with the IPAS, via an in-dash screen and button controls, the car can steer itself into a parking space with little input from the user. The first version of the system was deployed on the Prius Hybrid sold in Japan in 2003. In 2006, an upgraded version debuted for the first time outside Japan on the Lexus LS luxury sedan, which featured the automatic parking technology among other brand new inventions from Toyota. In 2009, the system appeared on the third generation Prius sold in the U.S. In Asia and Europe, the parking technology is marketed as the Intelligent Park Assist System for both Lexus and Toyota ...
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Lexus LS 460
The Lexus LS (XF40) is the fourth generation of the Lexus LS line of full-size luxury sedans. Lexus debuted the model line at the 2006 North American International Auto Show, with variants including the standard wheelbase LS 460 (USF40) and long wheelbase LS 460 L (USF41); the chassis codes (USF40/USF41) are derived from the fourth generation XF40 platform code and '' UR'' series engine designation. In development from 2001, the final design was selected for the V8 models in late 2003, with the hybrid variant's design finalized in 2004. Introduced at the 2006 New York International Auto Show, all-wheel drive hybrid models, the standard wheelbase LS 600h (UVF45) and long wheelbase LS 600h L (UVF46), joined the lineup in the 2008 model year. The LS 460 and LS 460 L models feature a 4.6 L ''UR'' series V8 and an 8-speed automatic transmission, while hybrid models are powered by a 5.0 L ''UR'' series V8 engine equipped with electric motors, with a continuously variable transm ...
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Rationality
Rationality is the quality of being guided by or based on reasons. In this regard, a person acts rationally if they have a good reason for what they do or a belief is rational if it is based on strong evidence. This quality can apply to an ability, as in rational animal, to a psychological process, like reasoning, to mental states, such as beliefs and intentions, or to persons who possess these other forms of rationality. A thing that lacks rationality is either ''arational'', if it is outside the domain of rational evaluation, or '' irrational'', if it belongs to this domain but does not fulfill its standards. There are many discussions about the essential features shared by all forms of rationality. According to reason-responsiveness accounts, to be rational is to be responsive to reasons. For example, dark clouds are a reason for taking an umbrella, which is why it is rational for an agent to do so in response. An important rival to this approach are coherence-based ...
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Nissan Altima
The Nissan Altima is a mid-size car that has been manufactured by Nissan since 1992. It is a continuation of the Nissan Bluebird line, which began in 1955. The Altima has historically been larger, more powerful, and more luxurious than the Nissan Sentra but less so than the Nissan Maxima. The first through fourth generation cars were manufactured exclusively in the United States and officially sold in North and South America, along with the Middle East and Australia. For other markets, Nissan sold a related mid-size sedan called the Nissan Teana which was between the Altima and Maxima in terms of size. In 2013, the Teana became a rebadged version of the fifth generation Altima. The name "Altima" was originally applied to a top trim line of the Nissan Leopard for the Japanese market in 1986, and then to the Nissan Laurel mid-size car sold in Central America and the Caribbean before 1992. In 1992, Nissan discontinued the Stanza which was a Nissan Bluebird clone, replacing it with t ...
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