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Atmedia
Atmedia Czech is a Czech advertising sales house specialising in thematic television channels. It serves as a link between TV advertisers and the thematic channels it represents, managing the sale of their advertising space. The company's long-term mission is to support and expand the market for thematic TV channels in the Czech Republic. Company History The company entered the Czech market in 2008 as part of the Polish Atmedia Group, becoming the country's first independent advertising sales house for TV channels. A year later, 12 thematic TV channels represented by the company were already included in the official TV audience measurement, achieving a combined 2,65% audience share in the 18–69 target demographic. In 2010, the company pioneered a unique approach to selling advertising space by offering TV channel packages, becoming the first in the Czech market to implement this method. In 2012, the company launched the first edition of its guide to the Czech television market, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Television In The Czech Republic
Television was introduced in Czechoslovakia in 1953. Experimental projects with DVB-T started in 2000. Finally on 21 October 2005, multiplex A (DVB-T) was launched with three channels of Czech Television and one of TV Nova and radio channels of Czech Radio. On 12 April 2006, six digital terrestrial television licenses were awarded to commercial broadcasters. The receivers of the licenses were: Z1, TV Pohoda, Regionální televizni agentura (RTA), Febio TV, TV Barrandov and Óčko. However, because of delays some projects lost investors and will not start (e.g. Fabio, Pohoda) or were cancelled. Z1 provided a news service in from 2008 to January 2011, when it ceased broadcasting. Óčko delivers a music service. TV Barrandov provides general programming services. Czech Republic become the first country in Central Europe to start to end all analogue broadcasts in November 2011. The process completed when the last analogue transmitters in south-east Moravia and northern Moravi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |