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Assimilation Effect
Assimilation and contrast effects describe cognitive biases in how individuals perceive and evaluate stimuli based on contextual information. The assimilation effect, also known as assimilation bias, occurs when people judge something as closer to what’s around it, making it blend in with its context. In contrast, the contrast effect happens when people see something as farther apart from its surroundings, highlighting differences instead. These effects are widely studied in psychology and influence how we form opinions, make decisions, and view others. For example, if a student scores 85% on a test in a class where everyone else scores around 90%, the grade might seem worse due to contrast, but if the class average is 70%, the same 85% might feel more impressive because of assimilation. History and definition Francis Bacon (1561 – 1626) is quoted to have written "The human understanding when it has once adopted an opinion ... draws all things else to support and agree with it ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard M
Richard is a male given name. It originates, via Old French, from Frankish language, Old Frankish and is a Compound (linguistics), compound of the words descending from Proto-Germanic language, Proto-Germanic ''*rīk-'' 'ruler, leader, king' and ''*hardu-'' 'strong, brave, hardy', and it therefore means 'strong in rule'. Nicknames include "Richie", "Dick (nickname), Dick", "Dickon", "Dickie (name), Dickie", "Rich (given name), Rich", "Rick (given name), Rick", "Rico (name), Rico", "Ricky (given name), Ricky", and more. Richard is a common English (the name was introduced into England by the Normans), German and French male name. It's also used in many more languages, particularly Germanic, such as Norwegian, Danish, Swedish, Icelandic, and Dutch, as well as other languages including Irish, Scottish, Welsh and Finnish. Richard is cognate with variants of the name in other European languages, such as the Swedish "Rickard", the Portuguese and Spanish "Ricardo" and the Italian "Ricc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Norbert Schwarz
Norbert Schwarz is Provost Professor in the Department of Psychology and the USC Marshall School of Business at the University of Southern California and a co-director of the USC Dornsife Mind and Society Center. Education He received a Ph.D. in sociology from the University of Mannheim, Germany (1980) and a habilitation in psychology from the University of Heidelberg, Germany (1986). Academic career Schwarz taught at the University of Heidelberg from 1981 to 1992 and served as Scientific Director of ZUMA, now GESIS, an interdisciplinary social science research center (1987–1992). From 1993 to 2013, he worked at the University of Michigan, Ann Arbor, where he held appointments as the Charles Horton Cooley Collegiate Professor of Psychology in the Social Psychology program, Professor of Marketing at the Ross School of Business, Research Professor in the Program in Survey Methodology, and Research Professor at the Institute for Social Research. A bibliometric analysis lists ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Distinction Bias
Distinction bias, a concept of decision theory, is the tendency to view two options as more distinctive when evaluating them simultaneously than when evaluating them separately. One writer has presented what he called "a simplistic view" of distinction bias: When asked if someone would like an apple, they may say "Yes". So, an apple is placed before them and they begin to eat it and are happy. But what if two apples were placed on the table - one was the one they would have happily eaten and the other which is slightly fresher looking. The individual will choose the fresher apple and eat it and be happy but if asked, "would you have enjoyed eating that other apple", they would likely say "No". Even though in the alternate, no-choice reality they were perfectly happy with the apple. Moreover, if presented with five apples on a table, they might examine each apple so that they would be sure they had the best one, even though the time spent making that decision would be wasted. The rea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Confirmation Bias
Confirmation bias (also confirmatory bias, myside bias, or congeniality bias) is the tendency to search for, interpret, favor and recall information in a way that confirms or supports one's prior beliefs or Value (ethics and social sciences), values. People display this bias when they select information that supports their views, ignoring contrary information or when they interpret ambiguous evidence as supporting their existing attitudes. The effect is strongest for desired outcomes, for emotionally charged issues and for deeply entrenched beliefs. Biased search for information, biased interpretation of this information and biased memory recall, have been invoked to explain four specific effects: # ''attitude polarization'' (when a disagreement becomes more extreme even though the different parties are exposed to the same evidence) # ''belief perseverance'' (when beliefs persist after the evidence for them is shown to be false) # the ''irrational primacy effect'' (a greater relia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Anchoring
An anchor is a device, normally made of metal, used to secure a Watercraft, vessel to the Seabed, bed of a body of water to prevent the craft from drifting due to Leeway, wind or Ocean current, current. The word derives from Latin ', which itself comes from the Greek language, Greek (). Anchors can either be temporary or permanent. Permanent anchors are used in the creation of a mooring (watercraft)#Permanent anchor mooring, mooring, and are rarely moved; a specialist service is normally needed to move or maintain them. Vessels carry one or more temporary anchors, which may be of different designs and weights. A sea anchor is a drag device, not in contact with the seabed, used to minimize drift of a vessel relative to the water. A drogue is a drag device used to slow or help steer a vessel Point of sail, running before a storm in a following or overtaking sea, or when crossing a bar in a breaking sea. Anchoring Anchors achieve holding power either by "hooking" i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Science Communication
Science communication encompasses a wide range of activities that connect science and society. Common goals of science communication include informing non-experts about scientific findings, raising the Public awareness of science, public awareness of and interest in science, influencing people's attitudes and behaviors, informing public policy, and Public engagement, engaging with diverse communities to address societal problems. The term "science communication" generally refers to settings in which audiences are not experts on the scientific topic being discussed (Science outreach, outreach), though some authors categorize expert-to-expert communication ("inreach" such as publication in scientific journals) as a type of science communication. Examples of outreach include science journalism and health communication. Since science has political, moral, and legal implications, science communication can help bridge gaps between different stakeholders in public policy, industry, an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Questionnaire Construction
Questionnaire construction refers to the design of a questionnaire to gather statistically useful information about a given topic. When properly constructed and responsibly administered, questionnaires can provide valuable data about any given subject. Questionnaires Questionnaires are frequently used in quantitative marketing research and social research. They are a valuable method of collecting a wide range of information from a large number of individuals, often referred to as respondents. What is often referred to as "adequate questionnaire construction" is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or a bad questionnaire format can make the survey results valueless, as they may not accurately reflect the views and opinions of the participants. Different methods can be useful for checking a questionnaire and making sure it is accurately capturing the intended information. Initial advice may include: * con ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Comparison Theory
Social comparison theory, initially proposed by social psychologist Leon Festinger in 1954, centers on the belief that individuals drive to gain accurate self-evaluations. The theory explains how individuals evaluate their opinions and abilities by comparing themselves to others to reduce uncertainty in these domains and learn how to define the self. Comparing oneself to others socially is a form of measurement and self-assessment to identify where an individual stands according their own set of standards and emotions about themselves. Following the initial theory, research began to focus on social comparison as a way of self-enhancement, introducing the concepts of downward and upward comparisons and expanding the motivations of social comparisons.Schachter, S. (1959). The psychology of affiliation: Experimental studies of the sources of gregariousness (Vol. 1). Stanford University Press. Social comparison can be traced back to the pivotal paper by Herbert Hyman, back in 1942. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newt Gingrich
Newton Leroy Gingrich (; né McPherson; born June 17, 1943) is an American politician and author who served as the List of speakers of the United States House of Representatives, 50th speaker of the United States House of Representatives from 1995 to 1999. A member of the Republican Party (United States), Republican Party, he was the U.S. representative for Georgia's 6th congressional district serving north Atlanta and nearby areas from 1979 until his resignation in 1999. In 2012, Gingrich unsuccessfully Newt Gingrich 2012 presidential campaign, ran for the Republican nomination for president of the United States. In the 1970s, Gingrich was a professor of history and geography at the University of West Georgia. He won election to the U.S. House of Representatives in United States House of Representatives elections, 1978, November 1978, the first Republican in the history of Georgia's 6th congressional district to do so. He served as Party whips of the United States House of Repr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 until Resignation of Richard Nixon, his resignation in 1974. A member of the Republican Party (United States), Republican Party, he previously served as the 36th Vice President of the United States, vice president under President Dwight D. Eisenhower from 1953 to 1961, and also as a United States House of Representatives, representative and United States Senate, senator from California. Presidency of Richard Nixon, His presidency saw the reduction of U.S. involvement in the Vietnam War, ''détente'' with the Soviet Union and China, the Apollo 11 Moon landing, and the establishment of the United States Environmental Protection Agency, Environmental Protection Agency and Occupational Safety and Health Administration. Nixon's second term ended early when he became the only U.S. president to resign from office, as a result of the Watergate scandal. Nixon was born ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mental Representation
A mental representation (or cognitive representation), in philosophy of mind, cognitive psychology, neuroscience, and cognitive science, is a hypothetical internal cognitive symbol that represents external reality or its abstractions. Mental representation is the mental imagery of things that are not actually present to the senses. In contemporary philosophy, specifically in fields of metaphysics such as philosophy of mind and ontology, a mental representation is one of the prevailing ways of explaining and describing the nature of ideas and concepts. Mental representations (or mental imagery) enable representing things that have never been experienced as well as things that do not exist. Our brains and mental imageries allow us to imagine things have either never happened or are impossible and do not exist. Although visual imagery is more likely to be recalled, mental imagery may involve representations in any of the sensory modalities, such as hearing, smell, or taste. S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
