Assaf Swissa
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Assaf Swissa
Assaf Swissa (born 1981) is an American entrepreneur of Israeli descent. He is the founder and creative director of the advertising agency Superdigital and the co-founder of entertainment studio Nuthouse Sports, alongside American professional football player Julian Edelman. Early life and education Swissa grew up in Boston, Massachusetts, and earned a bachelor's degree in English from Boston University in 2005. Career In 2010, Swissa cofounded Unreal Brands, which aimed to recreate "all-natural" versions of popular candy bars, like Snickers. Swissa and Edelman spend time combating antisemitism by creating content that promotes positive representations of Jewish culture, a practice they refer to as "pro-semitism." In 2024, Swissa was selected for Campaign US’ 40 over 40. Superdigital In 2013, Swissa founded Superdigital, a creative advertising agency that has worked with Microsoft, Xbox, Hasbro, Dunkin’, and others. Superdigital's work includes influencer talen ...
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Boston, Massachusetts
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeastern United States. It has an area of and a population of 675,647 as of the 2020 United States census, 2020 census, making it the third-largest city in the Northeastern United States after New York City and Philadelphia. The larger Greater Boston metropolitan statistical area has a population of 4.9 million as of 2023, making it the largest metropolitan area in New England and the Metropolitan statistical area, eleventh-largest in the United States. Boston was founded on Shawmut Peninsula in 1630 by English Puritans, Puritan settlers, who named the city after the market town of Boston, Lincolnshire in England. During the American Revolution and American Revolutionary War, Revolutionary War, Boston was home to several seminal events, incl ...
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Hasbro
Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational corporation, multinational toy manufacturing and entertainment holding company founded on December 6, 1923 by Henry, Hillel and Herman Hassenfeld and is incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of Kenner Products, Kenner, Milton Bradley Company, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions. Among Hasbro's products are ''Transformers'', ''G.I. Joe'', ''Power Rangers'', Rom the Space Knight, Micronauts, ''M.A.S.K. (franchise), M.A.S.K.'', ''Monopoly (game), Monopoly'', Furby, Nerf, Mr. Potato Head, Potato Head, ''Bop It!'', Play-Doh, ''Twister (game), Twister'', and ''My Little Pony'', and with the Entertainment One (now Lionsgate Canada) acquisition on December 30, 2019, franchises like ''Peppa Pig'' a ...
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Christian McCaffrey
Christian Jackson McCaffrey (born June 7, 1996) is an American professional American football, football running back for the San Francisco 49ers of the National Football League (NFL). He played college football for the Stanford Cardinal football, Stanford Cardinal and was selected by the Carolina Panthers eighth overall in the 2017 NFL draft. As a sophomore in 2015, McCaffrey was named AP College Football Player of the Year and was a finalist for the Heisman Trophy. He holds the NCAA record for most all-purpose yards in a season (3,864). McCaffrey holds numerous NFL and Panthers franchise records and is one of three players ever to record 1,000 rushing and 1,000 receiving yards in the same season, doing so in 2019. McCaffrey was traded to the 49ers in 2022 and was named the 2023 AP NFL Offensive Player of the Year, Offensive Player of the Year after leading the league in scrimmage yards and touchdowns en route to an NFC Championship and an appearance in Super Bowl LVIII. A membe ...
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JuJu Smith-Schuster
John Sherman "JuJu" Smith-Schuster ( Smith; born November 22, 1996) is an American professional American football, football wide receiver for the Kansas City Chiefs of the National Football League (NFL). He played college football for the USC Trojans football, USC Trojans, earning second-team 2015 College Football All-America Team, All-American honors in 2015. He was selected by the Pittsburgh Steelers in the second round of the 2017 NFL draft. With the Chiefs, he won Super Bowl LVII. Smith-Schuster is the holder of several NFL records, including being the youngest player to reach 2,500 career receiving yards and the first player to have two offensive touchdowns of at least 97 yards. He also holds several Steelers franchise records. Off the field, he is also known for his social media presence and affinity for TikTok, which has earned him the nickname TikTok Boy. In 2019, Smith-Schuster was ranked by ''Sports Business Daily'' as one of the NFL's most marketable players. Early l ...
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Joe Burrow
Joseph Lee Burrow (born December 10, 1996) is an American professional American football, football quarterback for the Cincinnati Bengals of the National Football League (NFL). He played college football for the Ohio State Buckeyes football, Ohio State Buckeyes and the LSU Tigers football, LSU Tigers, winning the Heisman Trophy and the 2020 College Football Playoff National Championship, College Football Playoff National Championship as a senior. He was selected by the Bengals List of first overall NFL draft picks, first overall in the 2020 NFL draft. Burrow had a breakout season in 2021 when he led the Bengals to their first playoff win since 1990, ending the longest active drought in the Major professional sports leagues in the United States and Canada, four major North American sports, and an appearance in Super Bowl LVI, and was awarded NFL Comeback Player of the Year, Comeback Player of the Year. In 2023, Burrow signed, at the time, the List of largest sports contracts, la ...
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Content House
A content house, or also known as a collab house, creator house, content collective or influencer group, is a residential property which is most commonly used by internet celebrities, social media influencers or content creators in order to provide a focus on creating content for social media platforms, such as YouTube, TikTok, and Instagram. Content houses are intended to provide a fertile ground for influencers to help provide content for their viewers, in addition to helping grow their profile and brand through collaborations with other members of the house. They are most associated with the users of TikTok, a video-sharing social networking service; and have been referred to as "TikTok houses". History An early example of a content house was first seen in the 1999 reality television show '' Big Brother'', and the franchise that the show inspired. Contestants lived together in a home specifically designed to be isolated from the outside world, and the drama of the series deri ...
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Reality Television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s with shows such as ''The Real World (TV series), The Real World'', then achieved prominence in the early 2000s with the success of the series ''Survivor (franchise), Survivor'', ''Idol (franchise), Idol'', and ''Big Brother (franchise), Big Brother'', all of which became global Franchising, franchises. Reality television shows tend to be interspersed with "confessionals", short interview segments in which cast members reflect on or provide context for the events being depicted on-screen; this is most commonly seen in American reality television. Competition-based reality shows typically feature the gradual elimination of participants, either by a panel of judges, by the viewership of the show, or by the contestants themselves. Documentary ...
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YouTube
YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in San Bruno, California, it is the second-most-visited website in the world, after Google Search. In January 2024, YouTube had more than 2.7billion monthly active users, who collectively watched more than one billion hours of videos every day. , videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and , there were approximately 14.8billion videos in total. On November 13, 2006, YouTube was purchased by Google for $1.65 billion (equivalent to $ billion in ). Google expanded YouTube's business model of generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by and for YouTube. It also offers YouTube Premium, a paid subs ...
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Web Series
A web series (also known as webseries, short-form series, and web show) is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet (i.e. World Wide Web), which first emerged in the late 1990s and became more prominent in the early 2000s. A single instance of a web series program can be called an episode or a webisode. The scale of a web series is small and a typical episode can be anywhere from three to fifteen minutes in length. Web series are distributed online on video sharing websites and apps, such as YouTube, Vimeo and TikTok, and can be watched on devices such as smartphones, tablets, desktops, laptops, and Smart TVs (or television sets connected to the Internet with a media streaming device). They can also be released on social media platforms. Because of the nature of the Internet, a web series may be interactive and immersive. Web series are classified as new media. Web series are different from streaming ...
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Viral Video
Viral videos are video, videos that become popular through viral phenomenon, a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan, Alexander Hauptmann. Viral Video Style: A Closer Look at Viral Videos on YouTube. Retrieved 30 March 2016. Paper: https://www.cs.cmu.edu/~lujiang/camera_ready_papers/ICMR2014-Viral.pdf Slides: https://www.cs.cmu.edu/~lujiang/resources/ViralVideos.pdf For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms. Viral videos may be serious, and some are deeply emotional, but many more are based more on entertainment and comedy. Notable early examples include televised comedy sketches, such as The Lonely Islands "Lazy Sunday (The Lonely Island song), Lazy Sunday" and "Dick in a Box", ''Numa Numa (video), Numa Numa''
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Klay Thompson
Klay Alexander Thompson (born February 8, 1990) is an American professional basketball player for the Dallas Mavericks of the National Basketball Association (NBA). He played his first 13 seasons with the Golden State Warriors, where Thompson was part of the " Splash Brothers." He is widely regarded as one of the best three-point shooters of all time. Thompson is a four-time NBA champion, a five-time NBA All-Star, a two-time All-NBA Third Team honoree, and was once named to the NBA All-Defensive Second Team. He has also won gold medals with the United States national team on their 2014 World Cup team and 2016 Olympic team. The son of former NBA player Mychal Thompson and brother of NBA player Mychel Thompson and Major League Baseball player Trayce Thompson, Klay Thompson played college basketball for three seasons with the Washington State Cougars, where he was a two-time first-team all-conference selection in the Pac-10 (now Pac-12). Thompson was selected in the first ...
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Diplo
Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is a co-creator and lead member of the electronic dancehall music project Major Lazer; a member of the supergroup LSD (group), LSD, with Labrinth and Sia; a member of electronic duo Jack Ü, with producer and DJ Skrillex; and a member of Silk City (band), Silk City, with Mark Ronson. He founded the record company Mad Decent in 2006, as well as the non-profit organization Heaps Decent the following year. His 2013 extended play (EP), ''Revolution'', debuted at number 68 on the US Billboard 200, ''Billboard'' 200. The EP's title track was later featured in a commercial for Hyundai Motor Company, Hyundai and is featured on the ''WWE 2K16'' soundtrack. Diplo worked with and dated British musician M.I.A. (rapper), M.I.A.; Diplo produced her 2008 breakout single "Paper Planes (M.I.A. song), Paper Planes," which gave him initial mainstream exposure. In 2011, he and fello ...
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