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American Begonia Society
The American Begonia Society is a horticultural society devoted to the promotion, cultivation, and study of begonias (plant family Begoniaceae). The organization was founded in 1932, and has a worldwide membership. It is the International Cultivar Registration Authority for begonias.ICRA Report Sheet American Begonia Society
retrieved November 25, 2014. The organization publishes a , ''The Begonian''.


Mission

The stated aims and purposes of the ABS are: * To stimulate and promote interest in begonias and other
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Horticultural Society
A horticultural industry is an organization devoted to the study and culture of cultivated plants. Such organizations may be local, regional, national, or international. Some have a more general focus, whereas others are devoted to a particular kind or group of plants. They are also clustered. The oldest horticultural society in the world, founded in 1768, is the Ancient Society of York Florists. They still have four shows a year in York, UK. They have a large archive of records, including the original members book dating back to 1768.The American Horticultural Society inspires a culture of gardening and horticultural practices that creates and sustains healthy, beautiful communities and a livable planet. Notable organization * Cactus and Succulent Society of America * Royal Horticultural Society * American Horticultural Society See also *Horticulture Horticulture (from ) is the art and science of growing fruits, vegetables, flowers, trees, shrubs and ornamental plants ...
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communications, marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a Cognition, cognitive or Emotion, emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. Promotion is also one of the elements in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, publicity, word of mouth and may also include event-driven marketing, event marketing, exhibitions and trade shows. A promotional plan specifies how much attention to pay to each of the elements in the promotional mix, and what proportion of the budget should be ...
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Horticulture
Horticulture (from ) is the art and science of growing fruits, vegetables, flowers, trees, shrubs and ornamental plants. Horticulture is commonly associated with the more professional and technical aspects of plant cultivation on a smaller and more controlled scale than agronomy. There are various divisions of horticulture because plants are grown for a variety of purposes. These divisions include, but are not limited to: propagation, arboriculture, landscaping, floriculture and turf maintenance. For each of these, there are various professions, aspects, tools used and associated challenges -- each requiring highly specialized skills and knowledge on the part of the horticulturist. Typically, horticulture is characterized as the ornamental, small-scale and non-industrial cultivation of plants; horticulture is distinct from gardening by its emphasis on scientific methods, plant breeding, and technical cultivation practices, while gardening, even at a professional level, tends ...
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Research
Research is creative and systematic work undertaken to increase the stock of knowledge. It involves the collection, organization, and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, eco ...
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Begonia
''Begonia'' is a genus of perennial flowering plants in the family Begoniaceae. The genus contains more than 2,000 different plant species. The Begonias are native to moist subtropical and tropical climates. Some species are commonly grown indoors as ornamental houseplants in cooler climates. In cooler climates some species are cultivated outside in summertime for their bright colorful flowers, which have petals but no sepals. Description With 2,002 species, ''Begonia'' is one of the largest genera of flowering plants. The species are terrestrial (sometimes epiphytic) herbs or undershrubs, and occur in subtropical and tropical moist climates, in South and Central America, Africa, and southern Asia. Terrestrial species in the wild are commonly upright- stemmed, rhizomatous, or tuberous. The plants are monoecious, with unisexual male and female flowers occurring separately on the same plant; the male contains numerous stamens, and the female has a large inferior ovary a ...
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Begoniaceae
Begoniaceae is a family of flowering plants with two genera and about 2040 species occurring in the subtropics and tropics of both the New World and Old World. All but one of the species are in the genus ''Begonia''. There have been many recent discoveries of species in the genus ''Begonia'', such as ''Begonia truncatifolia'' which is endemic to San Vincente, Palawan. ''B. truncatifolia'' is smaller than other species of the genus ''Begonia'' and this new species is proposed Critically Endangered by standards set by the IUCN. The only other genus in the family, '' Hillebrandia'', is endemic to the Hawaiian Islands and has a single species. Phylogenetic work supports ''Hillebrandia'' as the sister taxon to the rest of the family. The genus ''Symbegonia'' was reduced to a section of ''Begonia'' in 2003, as molecular phylogenies had shown it to be derived from within that genus. Members of the genus ''Begonia'' are well-known and popular houseplants. Begonia flowers in bloom.jpg, '' ...
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International Cultivar Registration Authority
An International Cultivation Registration Authority (ICRA) is an organization responsible for ensuring that the names of plant cultivars and cultivar groups are defined and not duplicated. The ICRA system was established more 50 years ago, and operates under the International Code of Nomenclature for Cultivated Plants (ICNCP), which in turn works with the International Code of Nomenclature for algae, fungi, and plants. Its chief aim is to prevent duplicated uses of epithets for cultivars and cultivar groups within a defined denomination class (usually a genus), and to ensure that names are in accord with the latest edition of the ICNCP. Each name designation must be formally established by being published in hard copy, with a description in a dated publication. The International Society for Horticultural Science appoints and monitors all ICRAs. At present it recognizes over 70 ICRAs, ranging from societies focused on a specific genus (such as '' Clivia'', ''Quercus'', or ''Saxifr ...
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Magazine
A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally financed by advertising, newsagent's shop, purchase price, prepaid subscription business model, subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarterlies, etc.), their target audiences (e.g., women's and trade magazines), their subjects of focus (e.g., popular science and religious), and their tones or approach (e.g., works of satire or humor). Appearance on the cover of print magazines has historically been understood to convey a place of honor or distinction to an individual or event. Term origin and definition Origin The etymology of the word "magazine" suggests derivation from the Arabic language, Arabic (), the broken plural of () meaning "depot, s ...
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Plant
Plants are the eukaryotes that form the Kingdom (biology), kingdom Plantae; they are predominantly Photosynthesis, photosynthetic. This means that they obtain their energy from sunlight, using chloroplasts derived from endosymbiosis with cyanobacteria to produce sugars from carbon dioxide and water, using the green pigment chlorophyll. Exceptions are parasitic plants that have lost the genes for chlorophyll and photosynthesis, and obtain their energy from other plants or fungi. Most plants are multicellular organism, multicellular, except for some green algae. Historically, as in Aristotle's biology, the plant kingdom encompassed all living things that were not animals, and included algae and fungi. Definitions have narrowed since then; current definitions exclude fungi and some of the algae. By the definition used in this article, plants form the clade Viridiplantae (green plants), which consists of the green algae and the embryophytes or land plants (hornworts, liverworts ...
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Nomenclature
Nomenclature (, ) is a system of names or terms, or the rules for forming these terms in a particular field of arts or sciences. (The theoretical field studying nomenclature is sometimes referred to as ''onymology'' or ''taxonymy'' ). The principles of naming vary from the relatively informal conventions of everyday speech to the internationally agreed principles, rules, and recommendations that govern the formation and use of the specialist terminology used in scientific and any other disciplines. Naming "things" is a part of general human communication using words and language: it is an aspect of everyday taxonomy as people distinguish the objects of their experience, together with their similarities and differences, which observers identify, name and classify. The use of names, as the many different kinds of nouns embedded in different languages, connects nomenclature to theoretical linguistics, while the way humans mentally structure the world in relation to word meanings a ...
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