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Amazing Thailand
Amazing Thailand is a promotional slogan used by the Tourism Authority of Thailand (TAT) to promote tourism to the country. Originally conceived as a two-year campaign for the years 1998 and 1999, it was extended for several years and has since become a perennial slogan of the TAT. The original Amazing Thailand campaign was conceived in response to the 1997 financial crisis which crippled the country's economy, in order to leverage the fall in value of the baht to promote tourism and bring in foreign spending. It featured materials with imagery conveying a striking, sensual aesthetic, and identified "nine facets of travel" in its promotion. The campaign—which was planned to coincide with two major events: the 1998 Asian Games in Bangkok, and the 72th birthday anniversary of King Bhumibol Adulyadej Bhumibol Adulyadej (5 December 192713 October 2016), titled Rama IX, was King of Thailand from 1946 until Death and funeral of Bhumibol Adulyadej, his death in 2016. His ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thailand Tourism Booth At A Travel And Tour Expo 2011
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Indochinese Peninsula. With a population of almost 66 million, it spans . Thailand is bordered to the northwest by Myanmar, to the northeast and east by Laos, to the southeast by Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the southwest by the Andaman Sea; it also shares maritime borders with Vietnam to the southeast and Indonesia and India to the southwest. Bangkok is the state capital and largest city. Thai peoples migrated from southwestern China to mainland Southeast Asia from the 6th to 11th centuries. Indianised kingdoms such as the Mon, Khmer Empire, and Malay states ruled the region, competing with Thai states such as the Kingdoms of Ngoenyang, Sukhothai, Lan Na, and Ayutthaya, which also rivalled each other. European contact began in 1511 with a Portuguese diplomatic mission to Ayutthaya, which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism Authority Of Thailand
The Tourism Authority of Thailand (TAT) () is an organization of Thailand under the Ministry of Tourism and Sports. Its mandate is to promote Thailand's tourism industry, and protect the environment. History Its predecessor, Tourism of Thailand, was founded in 1924. Aimed at attracting tourists to Thailand, its responsibility bounced around between the State Railway of Thailand, the Ministry of Commerce, the Ministry of Transport and the Office of the Prime Minister. The current organisation, the Tourism Authority of Thailand (TAT), was established on 4 May 1979. Initiatives TAT uses the slogan " Amazing Thailand" to promote Thailand internationally. In 2015, this was supplemented by a "Discover Thainess" campaign. In 2015, TAT introduced a campaign titled "2015: Discover Thainess." TAT Governor Thawatchai Arunyik said the campaign will incorporate the "twelve values" that Thai junta leader and Prime Minister Prayut Chan-o-cha wants all Thais to practice. In 2017, the Thai ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism In Thailand
Tourism is an economic contributor to the Kingdom of Thailand. Estimates of tourism revenue directly contributing to the GDP of 12 trillion baht range from one trillion baht (2013) 2.53 trillion baht (2016), the equivalent of 9% to 17.7% of GDP. When including indirect travel and tourism receipts, the 2014 total is estimated to be the equivalent of 19.3% (2.3 trillion baht) of Thailand's GDP. According to the secretary-general of the Office of the National Economic and Social Development Council in 2019, projections indicate the tourism sector will account for 30% of GDP by 2030, up from 20% in 2019, Thailand expects to receive 80 million visitors in 2027. Tourism worldwide in 2017 accounted for 10.4% of global GDP and 313 million jobs, or 9.9% of total employment. Most governments view tourism as an easy moneymaker and a shortcut to economic development. Tourism success is measured by the number of visitors. Prior to the COVID-19 pandemic, Thailand was ranked the world’s ei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1997 Asian Financial Crisis
The 1997 Asian financial crisis gripped much of East Asia, East and Southeast Asia during the late 1990s. The crisis began in Thailand in July 1997 before spreading to several other countries with a ripple effect, raising fears of a worldwide economic meltdown due to financial contagion. However, the recovery in 1998–1999 was rapid, and worries of a meltdown quickly subsided. Originating in Thailand, where it was known as the ''Tom yum, Tom Yum Kung crisis'' () on 2 July, it followed the financial collapse of the Thai baht after the Thai government was forced to floating currency, float the baht due to lack of list of circulating currencies, foreign currency to support its currency fixed exchange rate, peg to the U.S. dollar. Capital flight ensued almost immediately, beginning an international chain reaction. At the time, Thailand had acquired a burden of foreign debt. As the crisis spread, other Southeast Asian countries and later Japan and South Korea saw slumping currencies, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Baht
The baht (; , ; currency sign, sign: ฿; ISO 4217, code: THB) is the official currency of Thailand. It is divided into 100 ''satang'' (, ). Prior to decimalisation, the baht was divided into eight ''fueang'' (, ), each of eight ''at'' (, ). The issuance of currency is the responsibility of the Bank of Thailand. Society for Worldwide Interbank Financial Telecommunication, SWIFT ranked the Thai baht as the 10th-most-frequently used world payment currency as of December 2023. History ImageSize = width:1500 height:auto barincrement:15 PlotArea = top:10 bottom:30 right:130 left:20 AlignBars = justify DateFormat = yyyy Period = from:1250 till:2050 TimeAxis = orientation:horizontal ScaleMajor = unit:year increment:50 start:1250 ScaleMinor = unit:year increment:10 start:1250 Colors = id:canvas value:rgb(1,1,1) id:r value:rgb(0.5,0,0) id:p value:rgb(1,0.1,0.6) id:o value:rgb(1,0.3,0) id:y value:rgb(0.9,0.7,0.1) id:g value:rgb(0,0.4,0) id:m value:rgb(0,0.8,0) id:b value:r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1998 Asian Games
The 1998 Asian Games (), officially known as the 13th Asian Games () and the XIII Asiad,, or simply Bangkok 1998 (), were an Asian multi-sport event celebrated in Bangkok, Thailand from December 6 to 20, 1998, with 377 events in 36 sports and disciplines participated by 6,554 athletes across the continent. The sporting events commenced on 30 November 1998, a week earlier than the opening ceremony. It is a last time that the multi-sport event would be held in Bangkok until the 2007 Summer Universiade. Bangkok was awarded the right on September 26, 1990, defeating Taipei, Taiwan and Jakarta, Indonesia to host the Games. It was the first city to hosted the Asian Games for four times,but was the first time that the city make a bid to host. The last three editions it hosted were in 1966, 1970 and 1978 (in the latter two cases stepping in to prevent the Games from being cancelled due to problems with the elected hosts). The event was opened by Bhumibol Adulyadej, the king of Thailand, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bhumibol Adulyadej
Bhumibol Adulyadej (5 December 192713 October 2016), titled Rama IX, was King of Thailand from 1946 until Death and funeral of Bhumibol Adulyadej, his death in 2016. His reign of 70 years and 126 days is the longest of any List of Thai monarchs, Thai monarch, the longest on record of any independent Asian sovereign, and the List of longest-reigning monarchs, third-longest of any sovereign state. Born in the United States, Bhumibol spent his early life in Switzerland, in the aftermath of the 1932 Siamese revolution, which toppled Thailand's centuries-old absolute monarchy, ruled at the time by his uncle, King Prajadhipok (Rama VII). He ascended to the throne in June 1946, succeeding his brother, King Ananda Mahidol (Rama VIII), who had died under mysterious circumstances. In the course of his rule, Bhumibol presided over Thailand's transformation into a major US ally and a regional economic power. Between 1985 and 1994, Thailand was the world's fastest-growing e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism In Thailand
Tourism is an economic contributor to the Kingdom of Thailand. Estimates of tourism revenue directly contributing to the GDP of 12 trillion baht range from one trillion baht (2013) 2.53 trillion baht (2016), the equivalent of 9% to 17.7% of GDP. When including indirect travel and tourism receipts, the 2014 total is estimated to be the equivalent of 19.3% (2.3 trillion baht) of Thailand's GDP. According to the secretary-general of the Office of the National Economic and Social Development Council in 2019, projections indicate the tourism sector will account for 30% of GDP by 2030, up from 20% in 2019, Thailand expects to receive 80 million visitors in 2027. Tourism worldwide in 2017 accounted for 10.4% of global GDP and 313 million jobs, or 9.9% of total employment. Most governments view tourism as an easy moneymaker and a shortcut to economic development. Tourism success is measured by the number of visitors. Prior to the COVID-19 pandemic, Thailand was ranked the world’s ei ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tourism Campaigns
Tourism is travel for pleasure, and the commercial activity of providing and supporting such travel. UN Tourism defines tourism more generally, in terms which go "beyond the common perception of tourism as being limited to holiday activity only", as people "travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure and not less than 24 hours, business and other purposes". Tourism can be domestic (within the traveller's own country) or international. International tourism has both incoming and outgoing implications on a country's balance of payments. Between the second half of 2008 and the end of 2009, tourism numbers declined due to a severe economic slowdown (see Great Recession) and the outbreak of the 2009 H1N1 influenza virus. These numbers, however, recovered until the COVID-19 pandemic put an abrupt end to the growth. The United Nations World Tourism Organization has estimated that global international tourist a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Slogans
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand. Etymology and nomenclature According to the 1913 ''Webster's Dictionary'', a wikt:slogan, slogan derives from the Scottish Gaelic language, Scottish Gaelic "", a battle cry. Its contemporary definition denotes a distinctive advertising motto or advertising phrase used by any entity to convey a purpose or ideal. This is also known as a catchphrase. Taglines, or Tagline, tags, are American terms describing brief public communications to promote certain products and services. In the UK, they are called ''end lines'' or ''straplines.'' In Japan, advertising slogans are called or . Format Most corporate Advertising, advertisements are short, memorable phrases, often between three and five words. Slogans adopt different tones to convey different mea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
